— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
The Ethics of AI Writing and the Need for a ‘Human in the Loop’
In this digital era, we stand at the forefront of a technological revolution, witnessing the incredible potential of artificial intelligence (AI) that is continuously breaking boundaries and reshaping our world. One of the most intriguing breakthroughs in this tech revolution has been the emergence of AI ...
MQL vs. SQL: What Different Lead Types Mean for Your Business
If you're in the business world, you're probably no stranger to acronyms. But when it comes to MQL and SQL, understanding these terms and their significance could be pivotal to your business's success. So what exactly are MQL and SQL? And how do they impact your ...
How to turn Gmail into an Email Marketing Tool.
Startups grappling with tight budgets often need help in identifying effective marketing and customer acquisition strategies. While email marketing has proven to be a potent tool for many, the associated costs can still be prohibitive, particularly for bootstrapped or cash-restrained startups. Enter a solution that is ...
Harnessing The Power of LinkedIn to Position You As A Thought Leader
Thought leadership marketing is a content marketing strategy that aims to educate potential consumers about topics related to your professional field. The goal is for a company or its leaders to become publicly considered experts in their industry and, as a result, increase their ...
Unraveling 3 “Secret” Marketing Tools in Google Analytics 4
Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms and devices. Despite its wide usage, marketers often overlook several "hidden" tools within GA4 that can supercharge their digital strategy. This article will ...
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4 Things Marketing Management Needs to Know
Having 22+ years as a founder, agency head, and CMO, I’ve learned repeatedly that marketing management must consistently ask and answer crucial questions to lead successful campaigns, earn the trust of your clients, and constantly find ...
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More articles and valuable reads from our team of digital experts.
Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix, Google, and Strategic Guide for Startups
Every startup aims to hit a home run. The key to achieving this in an era dominated by technology lies in ...
What Does “Strategy” Actually Mean to CMOs?
In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its ...
The Top Marketing Channels, And How They’re Changing in 2023
Have you ever wondered about the strategies businesses use to reach their customers? Welcome to the world of ...
How to Create a Customer Journey Map (w/Examples)
Do you find it difficult to comprehend your customers' experiences and requirements? Would you like to improve customer ...
How to Get More Social Engagement When Reach is Declining.
Social media has become an integral part of our lives, and it’s no longer just about staying connected with friends and family. It has ...
How Marketing Automation Campaigns Boost Sales with Less Stress
International markets operate right around the clock – which means marketing efforts should work 24/7 as well. But ...
Why Smart Marketers Are Targeting the Other 97%
What do corporate consumers really want? A recent survey showed that only a meager 3% of visitors completed ...
More Customer Data Sources Provide Better Insights
Using multiple data sources provides marketers with up-to-the-minute details of customer preferences and behavior. By leveraging these data ...
Six Effective Strategies for Team Building in Remote Environments
Team building is an important tool for fostering collaboration, communication, and a positive work culture, even in remote ...
Crafting the Best-Ever Email Subject Lines
Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a ...
Is ChatGPT Here to Stay?
In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been ...
What Traits Identify Digital Leaders?
Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural ...