— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
How to turn Gmail into an Email Marketing Tool.
Startups grappling with tight budgets often need help in identifying effective marketing and customer acquisition strategies. While email marketing has proven to be a potent tool for many, the associated costs can still be prohibitive, particularly for bootstrapped or cash-restrained startups. Enter a solution that is ...
Harnessing The Power of LinkedIn to Position You As A Thought Leader
Thought leadership marketing is a content marketing strategy that aims to educate potential consumers about topics related to your professional field. The goal is for a company or its leaders to become publicly considered experts in their industry and, as a result, increase their ...
Unraveling 3 “Secret” Marketing Tools in Google Analytics 4
Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms and devices. Despite its wide usage, marketers often overlook several "hidden" tools within GA4 that can supercharge their digital strategy. This article will ...
Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix, Google, and Strategic Guide for Startups
Every startup aims to hit a home run. The key to achieving this in an era dominated by technology lies in understanding and leveraging customer behavior data. Giants such as Amazon, Netflix, and Google have effectively turned this data into a gold mine, leading to unparalleled ...
What Does “Strategy” Actually Mean to CMOs?
In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its profound implications. So, what does "strategy" mean to CMOs, the people tasked with leading the marketing efforts for their organizations? As a CMO, a ...
The Top Marketing Channels, And How They’re Changing in 2023
Have you ever wondered about the strategies businesses use to reach their customers? Welcome to the world of marketing channels! Organizations use these platforms or methods to communicate their messages, products, or services to their target audiences. Traditional Marketing Channels ● Television ...
How to Create a Customer Journey Map (w/Examples)
Do you find it difficult to comprehend your customers' experiences and requirements? Would you like to improve customer satisfaction and loyalty? In that case, creating a customer journey map could be the solution. In this piece, we will assist you in creating a ...
How to Get More Social Engagement When Reach is Declining.
Social media has become an integral part of our lives, and it’s no longer just about staying connected with friends and family. It has become a vital tool for businesses to reach their audience and promote their products or services and conduct transactions. It’s a place to create ...
How Marketing Automation Campaigns Boost Sales with Less Stress
International markets operate right around the clock – which means marketing efforts should work 24/7 as well. But there are only 24 hours in the day, and even the keenest marketers need to sleep. So what’s the solution? That’s easy – marketing automation ...
Why Smart Marketers Are Targeting the Other 97%
What do corporate consumers really want? A recent survey showed that only a meager 3% of visitors completed forms on the respondents’ websites. And this depressingly low figure seems to be constant across just about all Industries. Reaching out to seasoned B2B ...
More Customer Data Sources Provide Better Insights
Using multiple data sources provides marketers with up-to-the-minute details of customer preferences and behavior. By leveraging these data sources, businesses can firm up customer engagement, fine-tune marketing campaigns, and drive business growth, all at lower costs. Released in November 2022, the eighth ...
Six Effective Strategies for Team Building in Remote Environments
Team building is an important tool for fostering collaboration, communication, and a positive work culture, even in remote environments. Although building a strong remote team takes time and effort and creativity, it's well worthwhile. Constructing a cohesive team fosters more positive views of ...
Crafting the Best-Ever Email Subject Lines
Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a lot of chaff that recipients must sift through each day, let alone actually open. So what are the magic words that persuade overwhelmed addressees to ...
Is ChatGPT Here to Stay?
In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which morphs uploaded photos into works of art. Another AI contender is DALL-E-2, which turns words ...
What Traits Identify Digital Leaders?
Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and materials. Both visionary and strategic, they see how technology can drive growth and innovation. ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Social Media Sellout: Are Brands Destroying the Social Experience?
Explore why the consumer backlash against social media advertising is growing and what it means for future marketing strategies. This article dives deep into consumer attitudes revealed by a significant survey, discussing why brands must rethink their approach to avoid alienating their audience. With a sharp increase in ad fatigue, learn what strategies could turn the tide in favor of genuine engagement and value-driven content.
The Rise of Video Platforms: How Gen Z’s Search Habits are Disrupting Google’s Dominance
Explore the transformation in search and news consumption as Gen Z shifts away from Google to platforms like TikTok and YouTube, highlighting the need for businesses to adapt to these changing digital preferences with more engaging visual content.
Redefining Demand Gen: How Content Creators are Leading the Charge.
Explore how content creators are revolutionizing demand generation marketing, surpassing traditional strategies with their innovative approaches. Discover why businesses should not only partner with influencers but also cultivate their own content creators for maximum impact.
“The Art of the Follow-Up: Best Practices for Nurturing B2B Leads via Email”
Unlock the secrets to nurturing B2B leads through effective follow-up strategies in email marketing. Discover how leveraging SaaS solutions can enhance your campaigns for better engagement and conversion.
Deciphering the Best Marketing Path: Fractional, In-house, or Agency?
Explore the advantages and drawbacks of hiring a fractional CMO with a freelance team, a full-time internal marketing director, or a full-scale agency. Discover how different stages of company growth influence the optimal marketing strategy and why a fractional CMO might be the best solution until reaching enterprise level.
AI-Enhanced Marketing Tactics: Harnessing the Power of ChatGPT for Your Startup
Discover how tech-forward marketing leaders can enhance their startup's digital growth by incorporating AI tools like ChatGPT and Gemini into their marketing strategies, with practical tips and prompts to maximize results.
— KEEP READING
More articles and valuable reads from our team of digital experts.
The Art of Transparency: Mastering Reporting for Agency Clients and Marketing Leaders
Discover the art of effective reporting for digital agencies, internal marketing teams, and startups. You can build trust, drive decisions, and foster growth through insightful, strategic reports.
No Excuses: The Critical Importance of Maintaining Meeting Cadence in Startups
Learn how consistent meetings contribute to culture, collaboration, inter-departmental understanding, and team building and why "too busy" is not an excuse to skip this essential component of startup success.
Unlocking Clicks: Why Your Audience Loves to Open but Not to Engage
Discover strategies to convert your engaged email audience into active participants. Learn why people repeatedly open your emails but rarely click through and how to change this pattern for better engagement and conversion.
Mastering Content Marketing in the Tech Industry
Dive deep into advanced content marketing strategies tailored for tech startups. Learn from a seasoned expert how to craft compelling narratives, leverage multimedia, and measure success to transform your startup’s digital presence.
Beyond Queries: Chatbots as the New Frontier in Customer Acquisition and Support
Discover how chatbots can transform your customer acquisition and support strategies. This article explores innovative ways SMBs, SaaS companies, and startups can utilize chatbots to enhance user experience, streamline operations, and drive growth.
Email Marketing Optimization: Increasing Open Rates and Conversions for Startups
Discover proven strategies for optimizing your startup's email marketing to boost open rates and conversions. Learn how personalized content and strategic timing can transform your campaigns.
Webinars and Workshops: The Secret Weapon for Educating and Acquiring Customers
Discover the power of webinars and workshops as effective tools for lead generation, education, and customer acquisition. Learn how to leverage these interactive platforms to engage your audience, showcase expertise, and drive meaningful conversions.
How to Craft a Customer Acquisition Strategy That Stands the Test of Time
Discover timeless strategies for customer acquisition in this comprehensive guide by a seasoned CMO. Learn the art of attracting, engaging, and converting your target audience with real-world examples and actionable insights.
From Vision to Victory: The Essential Role of Action-Oriented Personas in Startups
The indispensable need for startup Founders and CEOs to foster a culture of action, ensuring every hire contributes actively to growth, backed by a balance of support and accountability, to turn vision into reality.
Up and to the Right: Mastering the Growth Curve in Modern Business
In my daily work, of guiding companies through the complexities of effective customer acquisition and growth strategies, I am often inundated with a plethora of metrics and KPIs, each clamoring for ...
From Tension to Trust: A CMO’s Blueprint for Managing Upwards
As an experienced CMO (Chief Marketing Officer) and entrepreneur in the dynamic realm of startups, I've learned the art of speaking truth to power and steering CEOs toward better decision-making. The ...
Innovating with Ancient Insights: How Talmudic Principles Can Transform Your Startup
In the ultra-competitive and challenging world of startups, innovation is the lifeblood that fuels growth and success. Yet, amidst the relentless pursuit of “the next big thing,” many entrepreneurs should turn ...
Mastering Momentum: An Entrepreneur’s Guide For Accelerating Startup Growth
I was recently listening to the Lex Fridman podcast, where he interviewed Jeff Bezos (his first podcast interview ever). They touched on a number of topics, such as Blue Origin, Amazon, ...
Building a Strong Brand Identity in the Tech World: A CEO’s Guide
An excellent logo alone is not enough… A cool logo alone with a few popping colors is not branding… A catchy tagline is not your brand statement… In the dynamic tech ...
Preparing for Google and Yahoo’s 2024 Email Requirements: A Guide for Senders
In 2024, Google and Yahoo are set to implement new email requirements to enhance security, reduce spam, and improve user experiences. These changes will mainly affect bulk email senders, who will ...
Maximizing Impact: Why SaaS Companies Must Prioritize Conversion Rates Over Web Traffic
In today's hyper-competitive Software as a Service (SaaS) landscape, it's not just about driving traffic to your website; it's about converting that traffic into paying customers. As a Chief Digital Marketing ...
A Look Back at Digital Marketing Trends in 2023 and My Top Predictions for 2024
As we approach the end of 2023, it's an opportune time to reflect on the year's digital marketing trends and speculate on what 2024 might hold. The past year has been ...
What to Do When Your Marketing Strategies Stop Producing Results: In the Trenches Where Pivotal Decisions Matter
In the dynamic realm of marketing, encountering a phase where your strategies cease to yield the desired results is not uncommon. In, fact, I’ve been dealing with this very thing with ...
How to be an Effective CMO When Clients and Stakeholders Won’t Take Your Advice
Being a Chief Marketing Officer (CMO) is no easy feat. As the head of a company's marketing department, you are responsible for shaping the brand, driving growth, and ensuring marketing strategies ...
4 Things Marketing Management Needs to Know
Having 22+ years as a founder, agency head, and CMO, I’ve learned repeatedly that marketing management must consistently ask and answer crucial questions to lead successful campaigns, earn the trust of ...
The Ethics of AI Writing and the Need for a ‘Human in the Loop’
In this digital era, we stand at the forefront of a technological revolution, witnessing the incredible potential of artificial intelligence (AI) that is continuously breaking boundaries and reshaping our world. One ...
MQL vs. SQL: What Different Lead Types Mean for Your Business
If you're in the business world, you're probably no stranger to acronyms. But when it comes to MQL and SQL, understanding these terms and their significance could be pivotal to your ...
How to turn Gmail into an Email Marketing Tool.
Startups grappling with tight budgets often need help in identifying effective marketing and customer acquisition strategies. While email marketing has proven to be a potent tool for many, the associated costs ...
Harnessing The Power of LinkedIn to Position You As A Thought Leader
Thought leadership marketing is a content marketing strategy that aims to educate potential consumers about topics related to your professional field. The goal is for a company or its ...
Unraveling 3 “Secret” Marketing Tools in Google Analytics 4
Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms and devices. Despite its wide usage, marketers often ...
Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix, Google, and Strategic Guide for Startups
Every startup aims to hit a home run. The key to achieving this in an era dominated by technology lies in understanding and leveraging customer behavior data. Giants such as Amazon, ...
What Does “Strategy” Actually Mean to CMOs?
In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its profound implications. So, what does "strategy" mean to CMOs, the ...
The Top Marketing Channels, And How They’re Changing in 2023
Have you ever wondered about the strategies businesses use to reach their customers? Welcome to the world of marketing channels! Organizations use these platforms or methods to communicate ...
How to Create a Customer Journey Map (w/Examples)
Do you find it difficult to comprehend your customers' experiences and requirements? Would you like to improve customer satisfaction and loyalty? In that case, creating a customer journey ...
How to Get More Social Engagement When Reach is Declining.
Social media has become an integral part of our lives, and it’s no longer just about staying connected with friends and family. It has become a vital tool for businesses to reach their audience ...
What Does “Strategy” Actually Mean to CMOs?
In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its profound implications. So, what does "strategy" mean to CMOs, the people ...
Why Smart Marketers Are Targeting the Other 97%
What do corporate consumers really want? A recent survey showed that only a meager 3% of visitors completed forms on the respondents’ websites. And this depressingly low figure ...