— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
From Vision to Victory: The Essential Role of Action-Oriented Personas in Startups
The indispensable need for startup Founders and CEOs to foster a culture of action, ensuring every hire contributes actively to growth, backed by a balance of support and accountability, to turn vision into reality.
Up and to the Right: Mastering the Growth Curve in Modern Business
In my daily work, of guiding companies through the complexities of effective customer acquisition and growth strategies, I am often inundated with a plethora of metrics and KPIs, each clamoring for attention as a measure of success. In this ocean of data, one metric stands out ...
From Tension to Trust: A CMO’s Blueprint for Managing Upwards
As an experienced CMO (Chief Marketing Officer) and entrepreneur in the dynamic realm of startups, I've learned the art of speaking truth to power and steering CEOs toward better decision-making. The journey is fraught with challenges, as delivering unpalatable truths and guiding leaders away from their ...
Innovating with Ancient Insights: How Talmudic Principles Can Transform Your Startup
In the ultra-competitive and challenging world of startups, innovation is the lifeblood that fuels growth and success. Yet, amidst the relentless pursuit of “the next big thing,” many entrepreneurs should turn to an unlikely source for inspiration and guidance: the ancient Jewish text, the Talmud. This ...
Mastering Momentum: An Entrepreneur’s Guide For Accelerating Startup Growth
I was recently listening to the Lex Fridman podcast, where he interviewed Jeff Bezos (his first podcast interview ever). They touched on a number of topics, such as Blue Origin, Amazon, and other interesting points. The one, however, that caught my attention the most was Bezos’ ...
Building a Strong Brand Identity in the Tech World: A CEO’s Guide
An excellent logo alone is not enough… A cool logo alone with a few popping colors is not branding… A catchy tagline is not your brand statement… In the dynamic tech startup ecosystem, establishing a robust brand identity is more than a marketing strategy—it's a cornerstone ...
Preparing for Google and Yahoo’s 2024 Email Requirements: A Guide for Senders
In 2024, Google and Yahoo are set to implement new email requirements to enhance security, reduce spam, and improve user experiences. These changes will mainly affect bulk email senders, who will face stricter authentication and anti-spam regulations. Here's an overview of what you need to know ...
Maximizing Impact: Why SaaS Companies Must Prioritize Conversion Rates Over Web Traffic
In today's hyper-competitive Software as a Service (SaaS) landscape, it's not just about driving traffic to your website; it's about converting that traffic into paying customers. As a Chief Digital Marketing Officer with extensive experience in the SaaS sector, I've witnessed firsthand the transformative power of ...
A Look Back at Digital Marketing Trends in 2023 and My Top Predictions for 2024
As we approach the end of 2023, it's an opportune time to reflect on the year's digital marketing trends and speculate on what 2024 might hold. The past year has been a rollercoaster in the digital marketing world (to say the least) characterized by rapid advancements ...
What to Do When Your Marketing Strategies Stop Producing Results: In the Trenches Where Pivotal Decisions Matter
In the dynamic realm of marketing, encountering a phase where your strategies cease to yield the desired results is not uncommon. In, fact, I’ve been dealing with this very thing with one of my clients for a few months, which is what got me thinking about ...
How to be an Effective CMO When Clients and Stakeholders Won’t Take Your Advice
Being a Chief Marketing Officer (CMO) is no easy feat. As the head of a company's marketing department, you are responsible for shaping the brand, driving growth, and ensuring marketing strategies align with overall business goals. However, it's common for CMOs to face challenges when stakeholders ...
4 Things Marketing Management Needs to Know
Having 22+ years as a founder, agency head, and CMO, I’ve learned repeatedly that marketing management must consistently ask and answer crucial questions to lead successful campaigns, earn the trust of your clients, and constantly find success in our accounts. Four stand out as quintessential: Are ...
The Ethics of AI Writing and the Need for a ‘Human in the Loop’
In this digital era, we stand at the forefront of a technological revolution, witnessing the incredible potential of artificial intelligence (AI) that is continuously breaking boundaries and reshaping our world. One of the most intriguing breakthroughs in this tech revolution has been the emergence of AI ...
MQL vs. SQL: What Different Lead Types Mean for Your Business
If you're in the business world, you're probably no stranger to acronyms. But when it comes to MQL and SQL, understanding these terms and their significance could be pivotal to your business's success. So what exactly are MQL and SQL? And how do they impact your ...
How to turn Gmail into an Email Marketing Tool.
Startups grappling with tight budgets often need help in identifying effective marketing and customer acquisition strategies. While email marketing has proven to be a potent tool for many, the associated costs can still be prohibitive, particularly for bootstrapped or cash-restrained startups. Enter a solution that is ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Adapting Your Marketing Strategy for Economic Uncertainty
Economic uncertainty has become the new normal. Between inflation, supply chain disruptions, and shifting consumer behavior, marketing leaders are pressured to do more with less while driving growth. The traditional approach of cutting marketing spending during downturns is no longer viable. CMOs must rethink their approach ...
GEO vs. SEO: The New Rules of Visibility in an AI-Driven World
The rise of Generative Engine Optimization (GEO) is reshaping digital marketing. Learn why traditional SEO is no longer enough and how businesses must adapt to AI-driven search to stay competitive. But times are changing. AI-driven Generative Engines (GEs)—platforms like OpenAI’s ChatGPT, Google’s Bard, and Perplexity—are ...
Another AI, Another Privacy Disaster: Welcome to DeepSeek
DeepSeek is both a disruptive AI innovation and a privacy nightmare. Learn why its rise poses significant risks to data security and how its terms and policies may impact users and society at large.
The Hidden Costs of Neglecting Your Website
Neglecting your website can cost your business in lost sales, reputational damage, and security risks. Discover how proactive maintenance protects your bottom line and ensures growth.
From Generative AI to Autonomous Agents: The Future is Now
Discover how Agentic AI is reshaping industries in 2025. Explore real-world examples of autonomous systems transforming e-commerce, healthcare, and finance, and learn actionable steps to integrate this groundbreaking technology into your business.
Banning TikTok: The Collision of Geopolitics and Everyday Life
Understand the full story behind TikTok's U.S. controversy. Explore its national security risks, cultural impact, and implications for creators, small businesses, and the future of social media. Prepare for a world without TikTok.
— KEEP READING
More articles and valuable reads from our team of digital experts.
The Evolving Role of CMOs: What I’m Expecting in 2025
What does leading as a CMO in 2025 take? In this article, I dive into the challenges and opportunities of modern marketing leadership, offering a bold vision for the future of strategy, creativity, and accountability.
From Automation to Ideation: AI’s Better Role in Your Business
Move beyond automation and generative tasks to unlock AI’s full potential in strategic ideation, decision-making, and innovative growth with actionable tips and thought-provoking questions.
My 2025 Marketing Playbook
Explore actionable marketing strategies for startups in 2025, including expected trends and step-by-step tips to implement them effectively. Stay ahead of the competition with this comprehensive guide.
The Not-So-Secret to Startup Success in 2025? Content, Content, Content
Content marketing reigns supreme for startups in 2024. Learn how cost-effective strategies, enabled by tech, drive inbound growth with examples from real estate, hospitality, and B2B industries.
Why Your Business Needs a Fractional CMO in 2025
A fractional CMO combines strategic leadership, flexibility, and execution to drive growth in real estate, startups, SaaS, B2B, and hospitality industries without the cost of a full-time hire.
Bad Marketing Ideas: How to Spot Them Early and Let Them go faster.
Not every campaign is a winner. Learn how to spot when a marketing idea is doomed, avoid wasting resources, and pivot effectively without falling into the sunk cost trap.
Startup Growth: Skip the Influencers, Book the Podcasts.
Forget traditional ads and outdated influencers—podcasts are the new frontier for startups to reach massive, engaged audiences. Learn how earned media on podcasts can transform your marketing strategy."
Rewriting Startup Growth: Retention First, Acquisition Second.
Discover why customer retention is more cost effective than acquisition and learn actionable strategies to build loyalty, boost repeat business, and grow your startup sustainably
Budget-Friendly Content Marketing: Strategies That Stretch Every Dollar
Struggling with a tight content marketing budget? Discover five data-backed strategies to maximize every dollar and deliver impactful content without breaking the bank.
Coasting Isn’t a Skill: When Startup Slackers Sink the Ship
Being a team player in startups is essential, but what happens when helping out turns into doing someone else’s job, too? This article explores the fine line between supporting your team and the growing resentment when slackers tip the balance into burnout and frustration.
Content Reimagined: Elevate Your Blog Beyond Just SEO-Driven Posts
Discover how to reboot your blog into a dynamic content hub that resonates with real people. This 1500-word guide will show marketers and startups how to craft blogs that go beyond SEO, fostering trust, authority, and engagement.
The War-Time CEO Mindset: How to Lead When the Stakes Are Highest
Building a startup from the ground up is the quintessential journey of a visionary founder. Those early days are fueled by passion, innovation, and the desire to change the world. Founders ...
Should Startups Still “Move Fast and Break Things” in 2024?
Explore the relevance of the "Move fast and break things" motto in today’s tech world. As user expectations rise and competition increases, should startups still prioritize speed over quality?
The Short-Term Trap: How Poor Marketing Hurts Your Brand and the Long-Term Path to Success
In the high-demand, fast-paced marketing world, there's a persistent temptation to focus on immediate results. Whether it's driving conversions, increasing clicks, or boosting short-term sales, the pressure to show quick wins ...
The Build Trap Explained: Why Your Startup Needs to Focus on Value, Not Features
Is your startup stuck in the Build Trap? Learn how to shift from endless feature development to delivering real customer value. Discover strategies to break free from feature overload and focus on long-term growth.
Distraction or Opportunity? Navigating Startup Growth In Presidential Election Years
Explore how presidential election years affect startup growth, funding, customer acquisition, and consumer behavior, and discover strategies to navigate the challenges of a polarized political environment.
How to Lose a Customer in 20 Slides or More.
The ability to communicate effectively and efficiently is paramount in both sales and marketing. Yet, many leaders, particularly CEOs and founders, fall into the trap of overloading their presentations, pitch decks, ...
Beautiful, Broken, and Unusable: The Tale of Neglecting UX & Product Management.
Discover why relying solely on a UI designer and an engineer to build a product often leads to failure. Explore the importance of incorporating UX professionals and product managers to avoid costly redesigns and enhance user experience, illustrated by real-world examples like Snapchat, Google Glass, and the failed Humane AI Pin.
Profit vs. Principle: The Dilemma of Corporate Social Responsibility
This article explores the complex debate over whether brands should take a public stance on political and social issues, examining the risks, rewards, and real-world examples from the past twenty years.
Rethinking B2B Marketing: Five Strategies for Modern Success
Five cornerstones of modern B2B marketing that will help your business navigate a changing landscape. Learn how to balance trust and sales, enhance human interaction, maintain consistent messaging, go beyond intent, and prioritize relevance over personalization for sustained growth and success.
Review Wars: The Battle for Five Stars and the Death of Honesty
Discover the truth about the broken internet review system, where businesses and consumers alike abuse the process. Explore real-life examples, the consequences of manipulation, and potential solutions to restore honesty and transparency. Join the conversation on how to fix online reviews.
Winning Gen Z: What Marketers Need to Know About This Influential Generation
Explore the challenges and opportunities of marketing to Gen Z. Learn about their values, preferences, and behaviors, and discover effective strategies to engage this influential generation. From authenticity to digital innovation, find out what resonates with Gen Z and how to win their loyalty.
The High Cost of Neglecting Process & Discipline in Your Startup
Discover the critical importance of creating and following process in startups to prevent chaos, budget overruns, missed deadlines, and other detrimental issues. Learn why discipline in process adherence is essential for success and growth.
Building a Strong Marketing Foundation for Startups with Limited Resources
Discover effective strategies for building a strong marketing foundation for startups with limited resources. Learn how to leverage digital marketing, affordable tools, partnerships, and community engagement to achieve your marketing goals.
Strategic Planning for Startups: Balancing Budgets and High Expectations
Learn how startups can effectively balance budgets and expectations through strategic planning, prioritizing investments, lean practices, and effective communication. Discover practical tips for managing financial constraints while driving growth and building stakeholder trust.
The Disconnect: Why Seasoned Executives Often Struggle as Startup Founders
Explore why seasoned corporate executives often struggle as startup founders. Learn about the differences in resources, decision-making, and execution, and discover real-world examples of why this transition is not always successful.
Innovate Your Startup: Embrace First Principles Thinking
Without question, startups are chaotic by nature, and making sound decisions is crucial for success. Yet, many entrepreneurs and founders find themselves trapped in conventional thinking, relying on analogies and existing ...
OKRs vs. KPIs: How to Measure What Matters
This comprehensive guide explores the key differences between OKRs and KPIs and how each framework can drive startup success. It provides unique characteristics, examples, and strategic benefits.
Stop Stalling: The Importance of Efficient Decision-Making in Startups
Explore the vital importance of clear, concise, and analytical decision-making in startups. Understand why many founders struggle with indecision and how efficient analysis can drive success and prevent failure.
Startups: Go All In On Your Best Idea. It’s That Simple.
When building a new startup, the temptation to execute multiple ideas or constantly pivot to new, untested concepts can be overwhelming. However, seasoned entrepreneurs and successful startup founders often emphasize one ...
Innovate Your Startup: Embrace First Principles Thinking
Without question, startups are chaotic by nature, and making sound decisions is crucial for success. Yet, many entrepreneurs and founders find themselves trapped in conventional thinking, relying on analogies and existing models ...
From Data to Decisions: Top B2B Marketing Benchmarks to Guide Your 2024 Strategy
In B2B marketing, staying abreast of the latest benchmarks and statistics is not just beneficial—it's essential. As a Chief Marketing Officer with extensive experience guiding B2B startups, I've learned that leveraging ...