— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
MQL vs. SQL: What Different Lead Types Mean for Your Business
If you're in the business world, you're probably no stranger to acronyms. But when it comes to MQL and SQL, understanding these terms and their significance could be pivotal to your business's success. So what exactly are MQL and SQL? And how do they impact your ...
How to turn Gmail into an Email Marketing Tool.
Startups grappling with tight budgets often need help in identifying effective marketing and customer acquisition strategies. While email marketing has proven to be a potent tool for many, the associated costs can still be prohibitive, particularly for bootstrapped or cash-restrained startups. Enter a solution that is ...
Harnessing The Power of LinkedIn to Position You As A Thought Leader
Thought leadership marketing is a content marketing strategy that aims to educate potential consumers about topics related to your professional field. The goal is for a company or its leaders to become publicly considered experts in their industry and, as a result, increase their ...
Unraveling 3 “Secret” Marketing Tools in Google Analytics 4
Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms and devices. Despite its wide usage, marketers often overlook several "hidden" tools within GA4 that can supercharge their digital strategy. This article will ...
Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix, Google, and Strategic Guide for Startups
Every startup aims to hit a home run. The key to achieving this in an era dominated by technology lies in understanding and leveraging customer behavior data. Giants such as Amazon, Netflix, and Google have effectively turned this data into a gold mine, leading to unparalleled ...
What Does “Strategy” Actually Mean to CMOs?
In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its profound implications. So, what does "strategy" mean to CMOs, the people tasked with leading the marketing efforts for their organizations? As a CMO, a ...
The Top Marketing Channels, And How They’re Changing in 2023
Have you ever wondered about the strategies businesses use to reach their customers? Welcome to the world of marketing channels! Organizations use these platforms or methods to communicate their messages, products, or services to their target audiences. Traditional Marketing Channels ● Television ...
How to Create a Customer Journey Map (w/Examples)
Do you find it difficult to comprehend your customers' experiences and requirements? Would you like to improve customer satisfaction and loyalty? In that case, creating a customer journey map could be the solution. In this piece, we will assist you in creating a ...
How to Get More Social Engagement When Reach is Declining.
Social media has become an integral part of our lives, and it’s no longer just about staying connected with friends and family. It has become a vital tool for businesses to reach their audience and promote their products or services and conduct transactions. It’s a place to create ...
How Marketing Automation Campaigns Boost Sales with Less Stress
International markets operate right around the clock – which means marketing efforts should work 24/7 as well. But there are only 24 hours in the day, and even the keenest marketers need to sleep. So what’s the solution? That’s easy – marketing automation ...
Why Smart Marketers Are Targeting the Other 97%
What do corporate consumers really want? A recent survey showed that only a meager 3% of visitors completed forms on the respondents’ websites. And this depressingly low figure seems to be constant across just about all Industries. Reaching out to seasoned B2B ...
More Customer Data Sources Provide Better Insights
Using multiple data sources provides marketers with up-to-the-minute details of customer preferences and behavior. By leveraging these data sources, businesses can firm up customer engagement, fine-tune marketing campaigns, and drive business growth, all at lower costs. Released in November 2022, the eighth ...
Six Effective Strategies for Team Building in Remote Environments
Team building is an important tool for fostering collaboration, communication, and a positive work culture, even in remote environments. Although building a strong remote team takes time and effort and creativity, it's well worthwhile. Constructing a cohesive team fosters more positive views of ...
Crafting the Best-Ever Email Subject Lines
Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a lot of chaff that recipients must sift through each day, let alone actually open. So what are the magic words that persuade overwhelmed addressees to ...
Is ChatGPT Here to Stay?
In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which morphs uploaded photos into works of art. Another AI contender is DALL-E-2, which turns words ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Rewriting Startup Growth: Retention First, Acquisition Second.
Discover why customer retention is more cost effective than acquisition and learn actionable strategies to build loyalty, boost repeat business, and grow your startup sustainably
Budget-Friendly Content Marketing: Strategies That Stretch Every Dollar
Struggling with a tight content marketing budget? Discover five data-backed strategies to maximize every dollar and deliver impactful content without breaking the bank.
Coasting Isn’t a Skill: When Startup Slackers Sink the Ship
Being a team player in startups is essential, but what happens when helping out turns into doing someone else’s job, too? This article explores the fine line between supporting your team and the growing resentment when slackers tip the balance into burnout and frustration.
Content Reimagined: Elevate Your Blog Beyond Just SEO-Driven Posts
Discover how to reboot your blog into a dynamic content hub that resonates with real people. This 1500-word guide will show marketers and startups how to craft blogs that go beyond SEO, fostering trust, authority, and engagement.
The War-Time CEO Mindset: How to Lead When the Stakes Are Highest
Building a startup from the ground up is the quintessential journey of a visionary founder. Those early days are fueled by passion, innovation, and the desire to change the world. Founders spend years dreaming, developing, and crafting their vision into reality. But what happens when the ...
Should Startups Still “Move Fast and Break Things” in 2024?
Explore the relevance of the "Move fast and break things" motto in today’s tech world. As user expectations rise and competition increases, should startups still prioritize speed over quality?
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More articles and valuable reads from our team of digital experts.
The Short-Term Trap: How Poor Marketing Hurts Your Brand and the Long-Term Path to Success
In the high-demand, fast-paced marketing world, there's a persistent temptation to focus on immediate results. Whether it's driving conversions, increasing clicks, or boosting short-term sales, the pressure to show quick wins ...
The Build Trap Explained: Why Your Startup Needs to Focus on Value, Not Features
Is your startup stuck in the Build Trap? Learn how to shift from endless feature development to delivering real customer value. Discover strategies to break free from feature overload and focus on long-term growth.
Distraction or Opportunity? Navigating Startup Growth In Presidential Election Years
Explore how presidential election years affect startup growth, funding, customer acquisition, and consumer behavior, and discover strategies to navigate the challenges of a polarized political environment.
How to Lose a Customer in 20 Slides or More.
The ability to communicate effectively and efficiently is paramount in both sales and marketing. Yet, many leaders, particularly CEOs and founders, fall into the trap of overloading their presentations, pitch decks, ...
Beautiful, Broken, and Unusable: The Tale of Neglecting UX & Product Management.
Discover why relying solely on a UI designer and an engineer to build a product often leads to failure. Explore the importance of incorporating UX professionals and product managers to avoid costly redesigns and enhance user experience, illustrated by real-world examples like Snapchat, Google Glass, and the failed Humane AI Pin.
Profit vs. Principle: The Dilemma of Corporate Social Responsibility
This article explores the complex debate over whether brands should take a public stance on political and social issues, examining the risks, rewards, and real-world examples from the past twenty years.
Rethinking B2B Marketing: Five Strategies for Modern Success
Five cornerstones of modern B2B marketing that will help your business navigate a changing landscape. Learn how to balance trust and sales, enhance human interaction, maintain consistent messaging, go beyond intent, and prioritize relevance over personalization for sustained growth and success.
Review Wars: The Battle for Five Stars and the Death of Honesty
Discover the truth about the broken internet review system, where businesses and consumers alike abuse the process. Explore real-life examples, the consequences of manipulation, and potential solutions to restore honesty and transparency. Join the conversation on how to fix online reviews.
Winning Gen Z: What Marketers Need to Know About This Influential Generation
Explore the challenges and opportunities of marketing to Gen Z. Learn about their values, preferences, and behaviors, and discover effective strategies to engage this influential generation. From authenticity to digital innovation, find out what resonates with Gen Z and how to win their loyalty.
The High Cost of Neglecting Process & Discipline in Your Startup
Discover the critical importance of creating and following process in startups to prevent chaos, budget overruns, missed deadlines, and other detrimental issues. Learn why discipline in process adherence is essential for success and growth.
Building a Strong Marketing Foundation for Startups with Limited Resources
Discover effective strategies for building a strong marketing foundation for startups with limited resources. Learn how to leverage digital marketing, affordable tools, partnerships, and community engagement to achieve your marketing goals.
Strategic Planning for Startups: Balancing Budgets and High Expectations
Learn how startups can effectively balance budgets and expectations through strategic planning, prioritizing investments, lean practices, and effective communication. Discover practical tips for managing financial constraints while driving growth and building stakeholder trust.
The Disconnect: Why Seasoned Executives Often Struggle as Startup Founders
Explore why seasoned corporate executives often struggle as startup founders. Learn about the differences in resources, decision-making, and execution, and discover real-world examples of why this transition is not always successful.
Innovate Your Startup: Embrace First Principles Thinking
Without question, startups are chaotic by nature, and making sound decisions is crucial for success. Yet, many entrepreneurs and founders find themselves trapped in conventional thinking, relying on analogies and existing ...
OKRs vs. KPIs: How to Measure What Matters
This comprehensive guide explores the key differences between OKRs and KPIs and how each framework can drive startup success. It provides unique characteristics, examples, and strategic benefits.
Stop Stalling: The Importance of Efficient Decision-Making in Startups
Explore the vital importance of clear, concise, and analytical decision-making in startups. Understand why many founders struggle with indecision and how efficient analysis can drive success and prevent failure.
Startups: Go All In On Your Best Idea. It’s That Simple.
When building a new startup, the temptation to execute multiple ideas or constantly pivot to new, untested concepts can be overwhelming. However, seasoned entrepreneurs and successful startup founders often emphasize one ...
If You Map It, They Will Come: Unlocking the Power of Interactive Maps for Marketing Success
Unlock the potential of interactive maps to dominate local search, capture audience intent, and drive conversions. Learn how to strategically use mapping to provide valuable content, improve SEO, and engage your target market.
From Data to Decisions: Top B2B Marketing Benchmarks to Guide Your 2024 Strategy
In B2B marketing, staying abreast of the latest benchmarks and statistics is not just beneficial—it's essential. As a Chief Marketing Officer with extensive experience guiding B2B startups, I've learned that leveraging ...
Maximizing Results & Outcomes: Your Role as an Effective Client
In the realm of business services, whether dealing with agencies, consultants, or freelancers, the adage "the customer is always right" is often taken for granted. However, true professionalism and optimal outcomes ...
Maximizing Your Professional Impact with LinkedIn’s “View My Website” Feature
Have you noticed the “View My Website” link popping up under everyone’s profile? Cool, right? LinkedIn, the leading professional networking platform, recently introduced a significant enhancement to its user profiles: the ...
Navigating the AI Evolution in Search: Strategies for Future-Ready SEO
As artificial intelligence continues to evolve, its integration into search engine technology reshapes how users interact with digital content and how companies must adapt their search engine optimization (SEO) strategies. The ...
Influence or Incompetence: Are Bad Reviews or Bad Products to Blame for Corporate Downfalls?
The power of an influencer's review can be astonishingly potent, especially when it comes from someone as influential as Marques Brownlee, popularly known as MKBHD. His recent reviews of the Fisker ...
Social Media Sellout: Are Brands Destroying the Social Experience?
Explore why the consumer backlash against social media advertising is growing and what it means for future marketing strategies. This article dives deep into consumer attitudes revealed by a significant survey, discussing why brands must rethink their approach to avoid alienating their audience. With a sharp increase in ad fatigue, learn what strategies could turn the tide in favor of genuine engagement and value-driven content.
The Rise of Video Platforms: How Gen Z’s Search Habits are Disrupting Google’s Dominance
Explore the transformation in search and news consumption as Gen Z shifts away from Google to platforms like TikTok and YouTube, highlighting the need for businesses to adapt to these changing digital preferences with more engaging visual content.
Redefining Demand Gen: How Content Creators are Leading the Charge.
Explore how content creators are revolutionizing demand generation marketing, surpassing traditional strategies with their innovative approaches. Discover why businesses should not only partner with influencers but also cultivate their own content creators for maximum impact.
“The Art of the Follow-Up: Best Practices for Nurturing B2B Leads via Email”
Unlock the secrets to nurturing B2B leads through effective follow-up strategies in email marketing. Discover how leveraging SaaS solutions can enhance your campaigns for better engagement and conversion.
Deciphering the Best Marketing Path: Fractional, In-house, or Agency?
Explore the advantages and drawbacks of hiring a fractional CMO with a freelance team, a full-time internal marketing director, or a full-scale agency. Discover how different stages of company growth influence the optimal marketing strategy and why a fractional CMO might be the best solution until reaching enterprise level.
AI-Enhanced Marketing Tactics: Harnessing the Power of ChatGPT for Your Startup
Discover how tech-forward marketing leaders can enhance their startup's digital growth by incorporating AI tools like ChatGPT and Gemini into their marketing strategies, with practical tips and prompts to maximize results.
The Art of Transparency: Mastering Reporting for Agency Clients and Marketing Leaders
Discover the art of effective reporting for digital agencies, internal marketing teams, and startups. You can build trust, drive decisions, and foster growth through insightful, strategic reports.
“The Art of the Follow-Up: Best Practices for Nurturing B2B Leads via Email”
Unlock the secrets to nurturing B2B leads through effective follow-up strategies in email marketing. Discover how leveraging SaaS solutions can enhance your campaigns for better engagement and conversion.
Unlocking Clicks: Why Your Audience Loves to Open but Not to Engage
Discover strategies to convert your engaged email audience into active participants. Learn why people repeatedly open your emails but rarely click through and how to change this pattern for better engagement and conversion.