As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to to convince you that video is an important component of your media and content marketing strategy.
- 72 Hours of video are uploaded to YouTube every 60 seconds.
- The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- 85% of Facebook videos are watched without sound.
- 64% of consumers make a purchase after watching branded social videos (via tubularinsights).
- Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Check out how we’ve been blending Video into campaigns for our clients.
About the Author: Jeremy Mays
I’m Jeremy Mays, Founder and CEO of Transmyt Marketing. For 25 years, I’ve helped startups and enterprise leaders cut through noise, scale smart, and win in complex markets. If you’re looking for clarity on your next move, I’m available most weekdays to explore opportunities together.
Keep Reading
Want more? Here are some other blog posts you might be interested in.
AI doom is the best IPO roadshow Wall Street never had to pay for. You have watched it all month, and ...
Try changing a logo in a large company. You may need three meetings, six emails, and a person called Steve who ...
Did you hear the one about the arsonist handing out smoke detectors? As we all know by now since it’s been ...
For founders and growing companies
Get all the tips, stories and resources you didn’t know you needed – straight to your email!