As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to to convince you that video is an important component of your media and content marketing strategy.
- 72 Hours of video are uploaded to YouTube every 60 seconds.
- The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- 85% of Facebook videos are watched without sound.
- 64% of consumers make a purchase after watching branded social videos (via tubularinsights).
- Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Check out how we’ve been blending Video into campaigns for our clients.
About the Author: Jeremy Mays
Is the Founder and CEO of Transmyt Marketing. He's an accomplished, award winning marketer, responsible for guiding companies though the complex challenges of navigating and succeeding in today's digital economy. To get in touch, you can email him at jeremy@transmyt.com
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