Why website maintenance is important?

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For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

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The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely.

Websites need routine maintenance to ensure that all of the components (links, inquiry or contact forms, images, payment mechanisms, shopping carts…) are working in a safe and efficient manner. Creating a visually appealing, user-friendly, platform-responsive website is a great first step for letting the world know your business exists, but regular upkeep is essential if you want your business’ visibility to grow and flourish.

Here are our top reasons why website maintenance is important for your business.

Security

Security is the number one reason why website maintenance is important – and the primary problem that often makes news headlines. It doesn’t matter if your business’ website is on WordPress or some other platform, if it utilizes many plug-ins or not, or if you have an online store – hackers around the globe are always searching for a vulnerability and preventing security breaches before they happen is essential.

Providing The Best Possible Customer Experience.

If your website’s theme and template files are old and outdated, they may not display properly on new versions of web browsers and mobile devices. But, when you perform regularly scheduled maintenance, you can be sure that the most current version has been installed and is working properly.

In addition to making sure your website displays correctly, you also want to keeping your website maintained to make sure the user experience is fresh, exciting and relevant. The last thing a potential client, customer or business partner wants to see when they visit your website are photos, updates, and specials that are months (or even years!) old.

Driving Search Engine Traffic And Boosting SEO

You will drive traffic to your website and improve your search rankings when you add new content. Part of routine website maintenance is making sure that content is correct and up-to-date. The more you update your website, the more search engines will raise your rankings. Conversely, search engines will reduce your rankings if your site is infrequently updated and they may even remove your website from its search results if they suspect it has been infected with malware.

Keeping Your Current Customers Interested.

Keep your current customers happy and excited about your products and services by routinely updating your website to offer them relevant, interesting, shareable content and give them a good reason to take action. Actionable items you would like your customers to do include things such as coming to the store for a special product or sale, signing up for an event, making a donation or conducting an online purchase.

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How often are you performing website maintenance? If the answer isn’t “Frequently” “ Click here and let’s have a conversation!

About the Author: Jeremy Mays

Is the Founder and CEO of Transmyt Marketing. He's an accomplished, award winning marketer, responsible for guiding companies though the complex challenges of navigating and succeeding in today's digital economy. To get in touch, you can email him at jeremy@transmyt.com

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Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Why website maintenance is important?

The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely.

Here are our top reasons why website maintenance is important for your business.

How often are you performing website maintenance? If the answer isn’t “Frequently” “ Click here and let’s have a conversation!

About the Author: Jeremy Mays

Keep Reading

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

Why website maintenance is important?

The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely.

Here are our top reasons why website maintenance is important for your business.

How often are you performing website maintenance? If the answer isn’t “Frequently” “ Click here and let’s have a conversation!

About the Author: Jeremy Mays

Keep Reading

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Budget-Friendly Content Marketing: Strategies That Stretch Every Dollar

Coasting Isn’t a Skill: When Startup Slackers Sink the Ship

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.