Marketing needs to be data-driven to be effective. If you know your target user’s behavior, goals, pain points, and challenges, you can develop marketing campaigns that cater to their specific needs…
“Without big data, you are blind and deaf and in the middle of a freeway.”
– Geoffrey Moore
According to McKinsey, “Intensive users of customer analytics are 23 times more likely to clearly outperform their competitors in terms of new customer acquisition, than non-intensive users, and nine times more likely to surpass them in customer loyalty.”
Data such as a user’s browsing patterns, social media activity, online purchase behavior, and other metrics can help you focus your marketing efforts on what works. So, collect as much information about your target market as much as you can. This data will be at the core of any successful marketing strategy.
Advanced data analytics and metrics are at your fingertips. There are various tools, both free and paid, that entrepreneurs and companies can employ to study the marketing behavior of users. To improve every marketing campaign, you really need to know everything about your users. That’s what target marketing is all about in this digital era.