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There are many elements to take into consideration when formulating your mobile user experience, but it’s extremely important to keep thumb friendliness top-of-mind.

On desktop devices, users use a mouse to interact with the screen. They can move their mouse to a navigation menu with ease. This is because the mouse does not constrain their wrist movement.

But when users hold a mobile phone, their thumb has a limited range of motion. There are certain areas of the screen they cannot reach. These areas will vary based on which hand they use to hold their phone and the size of the phone’s screen.

When you place a menu in a hard to reach area, users have to regrip their phone to move their thumb closer. Or, they have to use their other hand to interact with that area. This extra work can make navigating harder and slow down the user’s task…

About the Author: Jeremy Mays

Is the Founder and CEO of Transmyt Marketing. He's an accomplished, award winning marketer, responsible for guiding companies though the complex challenges of navigating and succeeding in today's digital economy. To get in touch, you can email him at jeremy@transmyt.com

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You are now about to enter the… Thumb Zone

There are many elements to take into consideration when formulating your mobile user experience, but it’s extremely important to keep thumb friendliness top-of-mind.

About the Author: Jeremy Mays

Keep Reading

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

You are now about to enter the… Thumb Zone

There are many elements to take into consideration when formulating your mobile user experience, but it’s extremely important to keep thumb friendliness top-of-mind.

About the Author: Jeremy Mays

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When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

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Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

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Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

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Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

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Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

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66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

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Email Personalization Statistics

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