Insights + Articles

Tech Startups

Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Content Reimagined: Elevate Your Blog Beyond Just SEO-Driven Posts

Jeremy Mays2024-10-14T15:42:29+00:00October 14th, 2024|

Discover how to reboot your blog into a dynamic content hub that resonates with real people. This 1500-word guide will show marketers and startups how to craft blogs that go beyond SEO, fostering trust, authority, and engagement.

The War-Time CEO Mindset: How to Lead When the Stakes Are Highest

Jeremy Mays2024-10-22T12:58:26+00:00October 14th, 2024|

Building a startup from the ground up is the quintessential journey of a visionary founder. Those early days are fueled by passion, innovation, and the desire to change the world. Founders spend years dreaming, developing, and crafting their vision into reality. But what happens when the ...

Should Startups Still “Move Fast and Break Things” in 2024?

Jeremy Mays2024-10-11T18:57:07+00:00October 9th, 2024|

Explore the relevance of the "Move fast and break things" motto in today’s tech world. As user expectations rise and competition increases, should startups still prioritize speed over quality?

The Short-Term Trap: How Poor Marketing Hurts Your Brand and the Long-Term Path to Success

Jeremy Mays2024-10-04T19:29:23+00:00October 4th, 2024|

In the high-demand, fast-paced marketing world, there's a persistent temptation to focus on immediate results. Whether it's driving conversions, increasing clicks, or boosting short-term sales, the pressure to show quick wins often pushes marketers to adopt “questionable” tactics. While these methods may offer instant gratification, they ...

The Build Trap Explained: Why Your Startup Needs to Focus on Value, Not Features

Jeremy Mays2024-09-30T19:31:25+00:00September 30th, 2024|

Is your startup stuck in the Build Trap? Learn how to shift from endless feature development to delivering real customer value. Discover strategies to break free from feature overload and focus on long-term growth.

Distraction or Opportunity? Navigating Startup Growth In Presidential Election Years

Jeremy Mays2024-09-25T15:54:41+00:00September 24th, 2024|

Explore how presidential election years affect startup growth, funding, customer acquisition, and consumer behavior, and discover strategies to navigate the challenges of a polarized political environment.

How to Lose a Customer in 20 Slides or More.

Jeremy Mays2024-09-20T13:50:13+00:00September 15th, 2024|

The ability to communicate effectively and efficiently is paramount in both sales and marketing. Yet, many leaders, particularly CEOs and founders, fall into the trap of overloading their presentations, pitch decks, and sales materials with excessive information. While they may believe that covering every possible scenario ...

Beautiful, Broken, and Unusable: The Tale of Neglecting UX & Product Management.

Jeremy Mays2024-09-07T18:22:58+00:00September 7th, 2024|

Discover why relying solely on a UI designer and an engineer to build a product often leads to failure. Explore the importance of incorporating UX professionals and product managers to avoid costly redesigns and enhance user experience, illustrated by real-world examples like Snapchat, Google Glass, and the failed Humane AI Pin.

Profit vs. Principle: The Dilemma of Corporate Social Responsibility

Jeremy Mays2024-08-28T12:36:57+00:00August 28th, 2024|

This article explores the complex debate over whether brands should take a public stance on political and social issues, examining the risks, rewards, and real-world examples from the past twenty years.

Rethinking B2B Marketing: Five Strategies for Modern Success

Jeremy Mays2024-08-24T15:08:19+00:00August 24th, 2024|

Five cornerstones of modern B2B marketing that will help your business navigate a changing landscape. Learn how to balance trust and sales, enhance human interaction, maintain consistent messaging, go beyond intent, and prioritize relevance over personalization for sustained growth and success.

Review Wars: The Battle for Five Stars and the Death of Honesty

Jeremy Mays2024-08-08T16:10:25+00:00August 8th, 2024|

Discover the truth about the broken internet review system, where businesses and consumers alike abuse the process. Explore real-life examples, the consequences of manipulation, and potential solutions to restore honesty and transparency. Join the conversation on how to fix online reviews.

Winning Gen Z: What Marketers Need to Know About This Influential Generation

Jeremy Mays2024-08-07T07:36:47+00:00August 7th, 2024|

Explore the challenges and opportunities of marketing to Gen Z. Learn about their values, preferences, and behaviors, and discover effective strategies to engage this influential generation. From authenticity to digital innovation, find out what resonates with Gen Z and how to win their loyalty.

The High Cost of Neglecting Process & Discipline in Your Startup

Jeremy Mays2024-08-02T11:29:40+00:00August 2nd, 2024|

Discover the critical importance of creating and following process in startups to prevent chaos, budget overruns, missed deadlines, and other detrimental issues. Learn why discipline in process adherence is essential for success and growth.

Building a Strong Marketing Foundation for Startups with Limited Resources

Jeremy Mays2024-07-29T13:00:42+00:00July 29th, 2024|

Discover effective strategies for building a strong marketing foundation for startups with limited resources. Learn how to leverage digital marketing, affordable tools, partnerships, and community engagement to achieve your marketing goals.

Strategic Planning for Startups: Balancing Budgets and High Expectations

Jeremy Mays2024-07-21T15:48:49+00:00July 21st, 2024|

Learn how startups can effectively balance budgets and expectations through strategic planning, prioritizing investments, lean practices, and effective communication. Discover practical tips for managing financial constraints while driving growth and building stakeholder trust.

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Another AI, Another Privacy Disaster: Welcome to DeepSeek

Jeremy Mays2025-01-28T14:32:36+00:00January 28th, 2025|

DeepSeek is both a disruptive AI innovation and a privacy nightmare. Learn why its rise poses significant risks to data security and how its terms and policies may impact users and society at large.

The Hidden Costs of Neglecting Your Website

Jeremy Mays2025-01-27T22:06:19+00:00January 27th, 2025|

Neglecting your website can cost your business in lost sales, reputational damage, and security risks. Discover how proactive maintenance protects your bottom line and ensures growth.

From Generative AI to Autonomous Agents: The Future is Now

Jeremy Mays2025-01-20T17:49:35+00:00January 20th, 2025|

Discover how Agentic AI is reshaping industries in 2025. Explore real-world examples of autonomous systems transforming e-commerce, healthcare, and finance, and learn actionable steps to integrate this groundbreaking technology into your business.

Banning TikTok: The Collision of Geopolitics and Everyday Life

Jeremy Mays2025-01-10T16:31:40+00:00January 10th, 2025|

Understand the full story behind TikTok's U.S. controversy. Explore its national security risks, cultural impact, and implications for creators, small businesses, and the future of social media. Prepare for a world without TikTok.

The Evolving Role of CMOs: What I’m Expecting in 2025

Jeremy Mays2025-01-24T17:40:52+00:00January 9th, 2025|

What does leading as a CMO in 2025 take? In this article, I dive into the challenges and opportunities of modern marketing leadership, offering a bold vision for the future of strategy, creativity, and accountability.

From Automation to Ideation: AI’s Better Role in Your Business

Jeremy Mays2025-01-07T14:22:59+00:00January 7th, 2025|

Move beyond automation and generative tasks to unlock AI’s full potential in strategic ideation, decision-making, and innovative growth with actionable tips and thought-provoking questions.

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

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Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

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— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— FEATURED

— KEEP READING

More articles and valuable reads from our team of digital experts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.