— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
From Tension to Trust: A CMO’s Blueprint for Managing Upwards
As an experienced CMO (Chief Marketing Officer) and entrepreneur in the dynamic realm of startups, I've learned the art of speaking truth to power and steering CEOs toward better decision-making. The journey is fraught with challenges, as delivering unpalatable truths and guiding leaders away from their ...
Innovating with Ancient Insights: How Talmudic Principles Can Transform Your Startup
In the ultra-competitive and challenging world of startups, innovation is the lifeblood that fuels growth and success. Yet, amidst the relentless pursuit of “the next big thing,” many entrepreneurs should turn to an unlikely source for inspiration and guidance: the ancient Jewish text, the Talmud. This ...
Mastering Momentum: An Entrepreneur’s Guide For Accelerating Startup Growth
I was recently listening to the Lex Fridman podcast, where he interviewed Jeff Bezos (his first podcast interview ever). They touched on a number of topics, such as Blue Origin, Amazon, and other interesting points. The one, however, that caught my attention the most was Bezos’ ...
Building a Strong Brand Identity in the Tech World: A CEO’s Guide
An excellent logo alone is not enough… A cool logo alone with a few popping colors is not branding… A catchy tagline is not your brand statement… In the dynamic tech startup ecosystem, establishing a robust brand identity is more than a marketing strategy—it's a cornerstone ...
Preparing for Google and Yahoo’s 2024 Email Requirements: A Guide for Senders
In 2024, Google and Yahoo are set to implement new email requirements to enhance security, reduce spam, and improve user experiences. These changes will mainly affect bulk email senders, who will face stricter authentication and anti-spam regulations. Here's an overview of what you need to know ...
Maximizing Impact: Why SaaS Companies Must Prioritize Conversion Rates Over Web Traffic
In today's hyper-competitive Software as a Service (SaaS) landscape, it's not just about driving traffic to your website; it's about converting that traffic into paying customers. As a Chief Digital Marketing Officer with extensive experience in the SaaS sector, I've witnessed firsthand the transformative power of ...
A Look Back at Digital Marketing Trends in 2023 and My Top Predictions for 2024
As we approach the end of 2023, it's an opportune time to reflect on the year's digital marketing trends and speculate on what 2024 might hold. The past year has been a rollercoaster in the digital marketing world (to say the least) characterized by rapid advancements ...
What to Do When Your Marketing Strategies Stop Producing Results: In the Trenches Where Pivotal Decisions Matter
In the dynamic realm of marketing, encountering a phase where your strategies cease to yield the desired results is not uncommon. In, fact, I’ve been dealing with this very thing with one of my clients for a few months, which is what got me thinking about ...
How to be an Effective CMO When Clients and Stakeholders Won’t Take Your Advice
Being a Chief Marketing Officer (CMO) is no easy feat. As the head of a company's marketing department, you are responsible for shaping the brand, driving growth, and ensuring marketing strategies align with overall business goals. However, it's common for CMOs to face challenges when stakeholders ...
4 Things Marketing Management Needs to Know
Having 22+ years as a founder, agency head, and CMO, I’ve learned repeatedly that marketing management must consistently ask and answer crucial questions to lead successful campaigns, earn the trust of your clients, and constantly find success in our accounts. Four stand out as quintessential: Are ...
The Ethics of AI Writing and the Need for a ‘Human in the Loop’
In this digital era, we stand at the forefront of a technological revolution, witnessing the incredible potential of artificial intelligence (AI) that is continuously breaking boundaries and reshaping our world. One of the most intriguing breakthroughs in this tech revolution has been the emergence of AI ...
MQL vs. SQL: What Different Lead Types Mean for Your Business
If you're in the business world, you're probably no stranger to acronyms. But when it comes to MQL and SQL, understanding these terms and their significance could be pivotal to your business's success. So what exactly are MQL and SQL? And how do they impact your ...
How to turn Gmail into an Email Marketing Tool.
Startups grappling with tight budgets often need help in identifying effective marketing and customer acquisition strategies. While email marketing has proven to be a potent tool for many, the associated costs can still be prohibitive, particularly for bootstrapped or cash-restrained startups. Enter a solution that is ...
Harnessing The Power of LinkedIn to Position You As A Thought Leader
Thought leadership marketing is a content marketing strategy that aims to educate potential consumers about topics related to your professional field. The goal is for a company or its leaders to become publicly considered experts in their industry and, as a result, increase their ...
Unraveling 3 “Secret” Marketing Tools in Google Analytics 4
Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms and devices. Despite its wide usage, marketers often overlook several "hidden" tools within GA4 that can supercharge their digital strategy. This article will ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Traffic Down, Revenue Up: Winning with Zero-Click Conversion Strategies
Growth is getting harder. Customer acquisition costs are rising, paid channels are oversaturated, and the search landscape is being rewritten by AI. Business leaders aren’t losing sleep over traffic charts — they’re worried about where the next wave of customers will come from, and whether their ...
Your “Great Culture” Won’t Save You from Missed Deadlines
A short video recently popped into my social feed. It wasn’t a TED Talk or a thought leadership seminar — just a tight, visceral moment that captured something every founder knows but few admit: being nice won’t save you if you can’t produce. In startups, there’s ...
Startups Don’t Die from Competition, They Die from Within
It’s the age-old tale of man vs. himself. Only this time, he’s leading a startup, wearing Allbirds, quoting Naval, and hoarding Notion docs like they’re sacred texts. Some of the most revolutionary startup ideas never get to see the light of day. Not because someone beat ...
Why Tech Fluency Must Be a Core Leadership Skill
The days when executives could say, “I’m not a tech person,” are over. Technology is no longer just a department—it’s embedded in nearly every function, every decision, and every scalable system in your business. Whether it’s product development, customer service automation, or marketing analytics, today’s ...
MVP vs. MLP: What Founders Get Wrong About Early Product Design
The MVP—Minimum Viable Product—has become gospel in startup circles. Build fast, test fast, fail fast. But in today’s crowded market, viability alone won’t cut it. Customers have too many options. Attention is short. If your product doesn’t spark delight from the first click, you’ll lose users before ...
Stop “Romanticizing” Chaos: Discipline Is the Real Founder Superpower
The startup myth goes like this: work 20-hour days, pivot constantly, chase the high of the new. That’s what makes a founder, right? Wrong. While creativity and hustle matter, the founders who actually scale are the ones who trade chaos for systems, inconsistency for rhythm, and ...
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More articles and valuable reads from our team of digital experts.
Build a Leadership Team That Challenges You, Not Just Follows You (Without Chaos)
Most founders build their first leadership teams for speed, comfort, and alignment. Understandably, you’re strapped for time and need people who can execute fast. But comfort and alignment quickly calcify into ...
Why Repeat Customers Are the Backbone of Business Survival
Many small business growth strategies include the dangerous assumption that success comes from acquiring more customers. However, customer acquisition without customer retention is a leaky bucket strategy, and most companies are ...
The Power of Sequenced Campaigns in Sustainable Growth
Effective marketing requires strategic campaign sequencing to guide prospects methodically through each stage of their buying journey. Random, disconnected marketing tactics rarely deliver sustainable growth. Sequenced campaigns, by contrast, carefully structure ...
Why Shiny Object Syndrome Is Your Biggest Business Threat
Every entrepreneur knows the adrenaline rush of a new idea. The promise of opportunity is exciting, it feels innovative, creative, and groundbreaking. But the dark side of chasing every new idea ...
How Great Brands Tell the Same Story in Ten Different Places
If your brand’s story changes depending on where people find you, you're not telling a story. You're improvising. In a world of fractured attention, distributed platforms, and decentralized teams, storytelling isn’t ...
The Ethics of Silence: Why Tech Companies Make It Impossible to Get Support (and Why It’s Malpractice)
The Great Support Mirage Let’s start with a story that’s probably all too familiar. One of our agency’s client projects recently hit a critical snag with a third-party tech vendor—an issue significant ...
Why Every Business Is Becoming a Tech Business (Whether You Like It or Not)
In the past, businesses could think of technology as a support function, delegated to the IT team or outsourced to vendors. Today, that mindset is a liability. Technology is no longer ...
The Brutal Truth About Leadership: Are You a Founder or a CEO?
Founders often confuse having an idea with being able to lead. The truth is, starting a company and growing one require very different skill sets. Many startups stall or die not ...
Who’s Really Winning with AI? A Philosophical Inquiry into Purpose, Power, and the Post-Work World
It’s hard not to be awed by the promise of artificial intelligence. The headlines are relentless: AI diagnoses cancer faster than doctors, translates languages in milliseconds, creates realistic art, and drafts ...
Cold Emailing Isn’t Dead, But Your Strategy Might Be
Cold emails have a terrible reputation—and in many cases, it’s well earned. The average inbox is flooded with lazy, templated pitches from strangers asking for something without offering anything meaningful in ...
Beyond Innovation: How Consistency Powers Startup Growth.
Discover why consistency is a crucial yet often overlooked factor in startup success. Learn how reliable processes, predictable customer experiences, and steady leadership transform early-stage companies into enduring brands.
Today’s Most In-Demand Marketing Skills You Should Learn
Explore the 10 fastest-growing skills marketers need to thrive in today’s fast-paced digital landscape. Strengthen your professional toolkit and stay ahead in your marketing career.
AI is Not Taking Your Job (Yet)—But Someone Using AI Will
Artificial intelligence isn't the threat—it's those who effectively utilize AI who will shape the workforce. Discover how embracing AI tools can secure your professional future.
What B2B Companies Can Learn from Direct-to-Consumer Marketing
B2B marketing can dramatically benefit from adopting D2C strategies. Discover how tactics like personalization, storytelling, and digital agility can transform your B2B approach.
Sales Funnels are Dead: Why Customer Journeys Matter More
Sales funnels oversimplify customer behavior. Discover why focusing on the customer journey offers more clarity, better engagement, and higher conversions.
Why Emotion Beats Logic in Marketing (And How to Use It)
Effective marketing taps into the human mind. Learn how applying core psychological principles can significantly boost your conversions, build customer loyalty, and grow your brand strategically.
Marketing on a Tight Budget: How Startups Can Punch Above Their Weight
Effective marketing doesn't demand big budgets—it demands precision. Learn how startups can leverage strategic creativity, precision marketing, and community engagement to achieve significant growth without breaking the bank.
From Clicks to Customers: The Marketing Shifts You Need to Know
Explore the top digital marketing strategies shaping the future, including AI-driven personalization, voice search optimization, AR/VR integration, and ethical marketing practices, to enhance conversions and drive business growth.
How to Build a B2B Social Media Strategy That Converts
B2B social media marketing requires a strategic approach to build brand authority, nurture leads, and drive conversions. Learn how to choose the right platforms, create valuable content, and measure success in this in-depth guide.
How a Powerful Content Strategy Drives Customer Action
A strong content strategy does more than attract attention—it drives action. Learn how strategic content creation, multi-channel distribution, and psychological insights can transform passive readers into engaged customers.
Adapting Your Marketing Strategy for Economic Uncertainty
Economic uncertainty has become the new normal. Between inflation, supply chain disruptions, and shifting consumer behavior, marketing leaders are pressured to do more with less while driving growth. The traditional approach ...
GEO vs. SEO: The New Rules of Visibility in an AI-Driven World
The rise of Generative Engine Optimization (GEO) is reshaping digital marketing. Learn why traditional SEO is no longer enough and how businesses must adapt to AI-driven search to stay competitive. ...
Another AI, Another Privacy Disaster: Welcome to DeepSeek
DeepSeek is both a disruptive AI innovation and a privacy nightmare. Learn why its rise poses significant risks to data security and how its terms and policies may impact users and society at large.
The Hidden Costs of Neglecting Your Website
Neglecting your website can cost your business in lost sales, reputational damage, and security risks. Discover how proactive maintenance protects your bottom line and ensures growth.
From Generative AI to Autonomous Agents: The Future is Now
Discover how Agentic AI is reshaping industries in 2025. Explore real-world examples of autonomous systems transforming e-commerce, healthcare, and finance, and learn actionable steps to integrate this groundbreaking technology into your business.
Banning TikTok: The Collision of Geopolitics and Everyday Life
Understand the full story behind TikTok's U.S. controversy. Explore its national security risks, cultural impact, and implications for creators, small businesses, and the future of social media. Prepare for a world without TikTok.
The Evolving Role of CMOs: What I’m Expecting in 2025
What does leading as a CMO in 2025 take? In this article, I dive into the challenges and opportunities of modern marketing leadership, offering a bold vision for the future of strategy, creativity, and accountability.
From Automation to Ideation: AI’s Better Role in Your Business
Move beyond automation and generative tasks to unlock AI’s full potential in strategic ideation, decision-making, and innovative growth with actionable tips and thought-provoking questions.
My 2025 Marketing Playbook
Explore actionable marketing strategies for startups in 2025, including expected trends and step-by-step tips to implement them effectively. Stay ahead of the competition with this comprehensive guide.
The Not-So-Secret to Startup Success in 2025? Content, Content, Content
Content marketing reigns supreme for startups in 2024. Learn how cost-effective strategies, enabled by tech, drive inbound growth with examples from real estate, hospitality, and B2B industries.
The Evolving Role of CMOs: What I’m Expecting in 2025
What does leading as a CMO in 2025 take? In this article, I dive into the challenges and opportunities of modern marketing leadership, offering a bold vision for the future of strategy, creativity, and accountability.
Bad Marketing Ideas: How to Spot Them Early and Let Them go faster.
Not every campaign is a winner. Learn how to spot when a marketing idea is doomed, avoid wasting resources, and pivot effectively without falling into the sunk cost trap.