The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every reason why you need to invest into digital marketing.

Digital marketing analytics takes the guess work out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.

For instance, let’s say that you want to create a social media marketing campaign for a new product. You’ve decided to publish a series of social media posts over a two-week period. With social media analytics, you can see which posts were the most popular with your target audience and which drove the most conversions. You can then use this insight to try to reproduce this success with future campaigns.

Digital marketing analytics allows you to more effectively use your resources and allocate your marketing budget. Since you are no longer guessing about what’s working and what isn’t, you can reduce unnecessary expenses and focus your efforts on the strategies that are most likely to improve your ROI.

Check out this giant list of marketing analytics tools and software for your business to measure the success of your digital marketing efforts.
Note: This list does not in any way represent an endorsement of a single company found on this list, but is purely informational in nature and ultimately for you as a company to assess and choose the solution that seems right for your needs.

Chartio is a cloud-based data exploration solution for all. Found in 2010 with the mission to make powerful analytics simple, Chartio was named the Most Implementable Self-Service Business Intelligence by G2 Reports in Summer 2019.

We’re the world’s leading provider of social media monitoring and analysis. More than 1000 global brands and agencies use Brandwatch solutions, relying on the real-time social media coverage and highly reliable, spam-free data we provide to monitor online conversations around their brand interests, glean business insights through deep data analysis, conduct market research, predict market trends, and engage with customers and prospects.

Measure all your marketing in one place with HubSpot Analytics. Get access to HubSpot’s integrated analytics tools by starting a 30-day free trial. One of the most time-consuming parts of marketing is tracking and analyzing the performance of each of your channels.

Looker comes with business intelligence software features that enable easier data discovery.  As a data discovery platform, the software helps companies make better business decisions through real-time access to data. It can meet the requirements of startups, mid-sized businesses and enterprises, providing capabilities to analyze data of all sizes with its 100% in-database and 100% browser-based platform. Additionally, Looker can integrate with any SQL database or data warehouse using an intuitive approach to data exploration.

With Mixpanel, companies can analyze how and why their users engage, convert, and retain in real time across web, mobile, and smart devices. Then they can use that data to improve their business and products.

With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer resources are now freed from having to create interfaces, host and maintain databases, normalize data, and visualize reports. Improvado provides a flexible and scalable solution that allows marketers to aggregate all their data and make sense of it all it in minutes!

Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama’s software-as-service (SaaS) platform gives marketers the ability to connect all of their data sources together, whether it’s a handful or hundreds, to form a single source of truth for more efficient reporting, better decision making and total control over their marketing performance.

Affinio is an augmented analytics platform that surfaces deep consumer insights within any data set. Affinio brings meaningful analysis capabilities to everyone in your organization, exploring previously unknown connections from within your business.

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys.

Beckon delivers integrated, clean, normalized marketing performance data and business outcome data to set the stage for true, actionable insight. Finally, the entire marketing org can explore and share insights via storytelling dashboards, performance scorecards, and engaging visualizations.