Brand Identity + Creative

Tech Startups

Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

— 01

Branding, Identity + Creative

We build brands and creative assets for your marketing that drive customers to take an action, feel an emotion, and connect with your company for more than just a simple transaction.

Visual identity is how you shape perception and create an impression through the visible elements of your brand. You can no longer tell a customer what your company stands for, you have to show them. Your brand lies in the small details. From the colors, shapes and images you choose, all the way down to how your team interacts with your customers in phone calls and email interactions… And trust us, the details matter.

— BRANDING, IDENTTITY + CREATIVE SERVICES

Centered around helping your company communicate value through visual design and expressive content, we’re laser focused on using our strategic creativity to help you establish your company and connect with your customers on a deeper understanding than a simple logo and a catchy tag line.

01

Brand Strategy

Let’s start with an analysis on how your company is currently perceived in the market, and proceed to planning how your brand should be perceived if it is to achieve its goals and objectives.

02

Brand Naming

Naming your brand — whether it’s your company, products, or services — is a decision that can shape the future and trajectory of your business. Is it memorable? Does it accurately reflect that value your company provides?

03

Brand Messaging

Brand messaging is the one thing that should tie together every piece of content you create to actively and accurately represent what your company represents.

04

Visual Identity

More than just a logo and a set of colors, visual identity is how we help you shape perception and create an impression through the visible elements of your brand.

05

Creative Services

To support you along your brand’s journey, we provide a full array of creative services including content, collateral, idently, guidelines, brand bibles and whatever else your company needs.

— RELATED WORK

Brand Identity +
Creative Projects

Visual identity is how you shape perception and create an impression through the visible elements of your brand. You can no longer tell a customer what your company stands for, you have to show them. Your brand lies in the small details. From the colors, shapes and images you choose, all the way down to how your team interacts with your customers in phone calls and email interactions… And trust us, the details matter.

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Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

— 01

Branding, Identity + Creative

We build brands and creative assets for your marketing that drive customers to take an action, feel an emotion, and connect with your company for more than just a simple transaction.

— BRANDING, IDENTTITY + CREATIVE SERVICES

Centered around helping your company communicate value through visual design and expressive content, we’re laser focused on using our strategic creativity to help you establish your company and connect with your customers on a deeper understanding than a simple logo and a catchy tag line.

01

Brand Strategy

Let’s start with an analysis on how your company is currently perceived in the market, and proceed to planning how your brand should be perceived if it is to achieve its goals and objectives.

02

Brand Naming

Naming your brand — whether it’s your company, products, or services — is a decision that can shape the future and trajectory of your business. Is it memorable? Does it accurately reflect that value your company provides?

03

Brand Messaging

Brand messaging is the one thing that should tie together every piece of content you create to actively and accurately represent what your company represents.

04

Visual Identity

More than just a logo and a set of colors, visual identity is how we help you shape perception and create an impression through the visible elements of your brand.

05

Creative Services

To support you along your brand’s journey, we provide a full array of creative services including content, collateral, idently, guidelines, brand bibles and whatever else your company needs.

— RELATED WORK

Brand Identity + Creative Projects

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

Brand Identity +
Creative Projects