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Account Based Marketing
Account-based marketing (ABM) is a strategic approach that focuses on targeting and engaging specific high-value accounts or companies rather than a broader audience. It involves personalized and tailored marketing efforts that aim to build relationships and generate business opportunities within those targeted accounts, ultimately driving revenue growth.
Turning traditional marketing techniques upside down, Account-Based Marketing (ABM) targets specific companies at the very start of the sales process. This contrasts ...
Are you one of the thousands of companies that are working on getting their account-based marketing (ABM) strategy off the ...
For business leaders, CMOs
& entrepreneurs.
Looking for business, growth, and digital marketing advice? Get it delivered straight to your inbox weekly.