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  • Categories: Culture, Strategy

    Backlash, boycotts and brands: Marketing in the age of Wokeness!

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Email Personalization Statistics

  • When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.
  • When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.
  • When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.
  • Personalized emails deliver six times higher transaction rates.
  • 70% of brands fail to use personalized emails.
  • Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.
  • Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

  • 74% of customers feel frustrated when website content is not personalized.
  • In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.
  • Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.
  • More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

  • 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
  • By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.
  • 88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
  • 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.
  • If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

  • 80% of shoppers are more likely to buy from a company that offers personalized experiences.
  • On average 71% of consumers express some level of frustration when their shopping experience is impersonal.
  • 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
  • 40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.
  • Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

  • 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.
  • 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.
  • 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.
  • Lack of content relevancy generates 83% lower response rates in the average marketing campaign.
  • Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

  • 81% of consumers want brands to get to know them and understand when to approach them and when not to.
  • Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.
  • 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.
  • 79% of organizations that exceeded revenue goals have a documented personalization strategy.
  • When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

  • 48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.
  • 41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.
  • 66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

  • 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.
  • Only 39% of retailers send personalized product recommendations via email.
  • 54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer
  • 7% of people say they would be likely to engage with a birthday email sent by a retailer.
  • Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.

Email Personalization Statistics

  • When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.
  • When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.
  • When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.
  • Personalized emails deliver six times higher transaction rates.
  • 70% of brands fail to use personalized emails.
  • Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.
  • Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

  • 74% of customers feel frustrated when website content is not personalized.
  • In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.
  • Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.
  • More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

  • 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
  • By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.
  • 88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
  • 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.
  • If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

  • 80% of shoppers are more likely to buy from a company that offers personalized experiences.
  • On average 71% of consumers express some level of frustration when their shopping experience is impersonal.
  • 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
  • 40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.
  • Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

  • 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.
  • 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.
  • 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.
  • Lack of content relevancy generates 83% lower response rates in the average marketing campaign.
  • Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

  • 81% of consumers want brands to get to know them and understand when to approach them and when not to.
  • Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.
  • 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.
  • 79% of organizations that exceeded revenue goals have a documented personalization strategy.
  • When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

  • 48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.
  • 41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.
  • 66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

  • 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.
  • Only 39% of retailers send personalized product recommendations via email.
  • 54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer
  • 7% of people say they would be likely to engage with a birthday email sent by a retailer.
  • Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.