Data marketing, also known as data-driven marketing, refers to the practice of utilizing data and analytics to drive marketing strategies and decision-making. It involves collecting, analyzing, and interpreting data from various sources, such as customer interactions, online behavior, market trends, and demographics. By leveraging data, marketers can gain insights into customer preferences, segment audiences, personalize messaging, and optimize marketing campaigns for better results. Data marketing enables businesses to make informed decisions, improve targeting and customer experiences, measure the effectiveness of marketing efforts, and achieve higher return on investment (ROI). It emphasizes the use of data as a valuable asset to drive marketing success and deliver relevant and personalized experiences to customers.