Social ads refer to advertisements that are displayed on social media platforms to reach and engage targeted audiences. These ads can take various formats, including images, videos, carousels, or sponsored content, and are strategically placed within users’ social media feeds. Social ads allow businesses to promote their products, services, or brand messages to a specific demographic or interest-based audience, leveraging the platforms’ advanced targeting options. They aim to capture users’ attention, generate clicks, and drive desired actions such as website visits, app downloads, or conversions. Social ads provide businesses with an effective means of reaching a wide audience and maximizing their marketing efforts on popular social media platforms.