Video marketing is a strategy that involves using videos to promote products, services, or brands. It leverages the power of visual storytelling and audio-visual content to engage and communicate with the target audience. Video marketing can be implemented through various channels, including social media platforms, websites, email campaigns, and video-sharing platforms like YouTube. It aims to capture attention, deliver key messages, evoke emotions, and drive viewer actions such as conversions, brand awareness, or customer engagement. With the increasing popularity of video content, businesses are recognizing the effectiveness of video marketing in reaching and resonating with their audience.