As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to to convince you that video is an important component of your media and content marketing strategy.
- 72 Hours of video are uploaded to YouTube every 60 seconds.
- The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- 85% of Facebook videos are watched without sound.
- 64% of consumers make a purchase after watching branded social videos (via tubularinsights).
- Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Check out how we’ve been blending Video into campaigns for our clients.
Keep Reading
Want more? Here are some other blog posts you might be interested in.
Explore why the consumer backlash against social media advertising is growing and what it means for future marketing strategies. This article dives deep into consumer attitudes revealed by a significant survey, discussing why brands must rethink their approach to avoid alienating their audience. With a sharp increase in ad fatigue, learn what strategies could turn the tide in favor of genuine engagement and value-driven content.
Explore the transformation in search and news consumption as Gen Z shifts away from Google to platforms like TikTok and YouTube, highlighting the need for businesses to adapt to these changing digital preferences with more engaging visual content.
Explore how content creators are revolutionizing demand generation marketing, surpassing traditional strategies with their innovative approaches. Discover why businesses should not only partner with influencers but also cultivate their own content creators for maximum impact.
For founders and growing companies
Get all the tips, stories and resources you didn’t know you needed – straight to your email!