Conversions come in all shapes and sizes, from micro (following you on social media) to macro (making a sale). Intermediate steps include signing up for a newsletter or booking a demo – and all of them are valuable parts of your website ...
Closing a sale is far more than just the final stage in a transaction. Smart businesses view it as a vital step in the "and-then-what approach" to marketing, the start of a long-lasting relationship of mutual trust and respect. That’s ...
If you’re unfamiliar with the term "Conversion Rate Optimization", here’s the best way of phrasing it: Traffic is what you get. Conversion optimization is what you do with it, such as making a sale or capturing a lead. Turns out, what ...