Ecommerce: Outlining the Customer Journey. From Prospect to Loyal Customer and Brand Advocate

Customer journey mapping is hot stuff these days, and for good reason: A great customer journey translates itself into sales that don’t require selling. Sales without selling? Yes, we’re talking customer loyalty. Nail this, and you’ve found yourself a hen ...

By |2021-03-17T14:54:01+00:00January 11th, 2021|Customer Journey, eCommerce|

Let’s Talk “Conversion Rate Optimization”

If you’re unfamiliar with the term "Conversion Rate Optimization", here’s the best way of phrasing it: Traffic is what you get. Conversion optimization is what you do with it, such as making a sale or capturing a lead. Turns out, what ...

By |2020-12-08T20:38:59+00:00November 15th, 2019|eCommerce, Website Conversions|