eCommerce Archives - Transmyt Marketing

Important Tips For Boosting Holiday Sales

The holidays are here! And that means that sales will be soaring as 2021 draws to a close. So here are a few hot tips on how to keep up with digital marketing trends in an (almost) post-pandemic world. From early-bird Black ...

By Jeremy Mays|2021-11-22T20:43:25+00:00November 22nd, 2021|eCommerce, Strategy|

Bricks-and-Clicks: A New Retail Battlefield?

For decades, the online retail sector has been driven by books and music, personal electronics, and home appliances, together with footwear, clothing, and sports gear. However, digital marketers and their clients are still trying to decide whether decisions to buy are made ...

By Tony Hyppolite|2021-09-27T12:51:36+00:00September 20th, 2021|eCommerce|

TikTok Pilots In-App Shopping Feature

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify ...

By Jeremy Mays|2021-09-16T13:14:45+00:00September 15th, 2021|eCommerce|

Boosting Revenues Through Cutting Back On Cart Abandonment

For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may be losing a massive 75% (or more!) of their potential sales to abandoned carts. Weekends are even worse: on Fridays, ...

By Jeremy Mays|2021-09-03T19:20:29+00:00September 3rd, 2021|eCommerce|

New Client Alert: Tyed With Love ❤️

Today we're pleased to announce the signing of a new ecommerce client, Tyed With Love. This amazing Boston brand has been at the forefront of bringing all of your tye dye desires to life and filling your world with amazing colors and ...

By Jeremy Mays|2021-09-03T17:47:24+00:00September 3rd, 2021|eCommerce, New Client Announcements|

Google Shopping and Other Sales-Boosting Channels

One of the biggest and most pervasive things we work on with our ecommerce clients is their constant desires to boost revenue and sell more goods. But it's not simply about driving more traffic directly to their store, which we do well. ...

By Jeremy Mays|2021-08-09T17:07:41+00:00August 9th, 2021|eCommerce|

What’s the Best eCommerce Platform for my business?

There’s such a vast variety of ecommerce platforms that businesses are flush with choice. The downside of all this diversity is that it can be hard to make the right choice, when signing up for a service. For certain types of goods, ...

By Jeremy Mays|2021-07-06T20:19:20+00:00July 6th, 2021|eCommerce|

Ecommerce: Outlining the Customer Journey. From Prospect to Loyal Customer and Brand Advocate

Customer journey mapping is hot stuff these days, and for good reason: A great customer journey translates itself into sales that don’t require selling. Sales without selling? Yes, we’re talking customer loyalty. Nail this, and you’ve found yourself a hen ...

By Jeremy Mays|2021-03-17T14:54:01+00:00January 11th, 2021|Customer Journey, eCommerce|

E-Commerce: Abandoned Cart Emails. Use Them!!

If you're in any type of e-commerce business such as cannabis, online cbd products or clothing, without a doubt you're looking for ways to boost sales and revenue. An abandoned cart email is a follow-up email sent to someone who has added ...

By Jeremy Mays|2021-02-22T22:45:51+00:00December 4th, 2019|eCommerce|

Let’s Talk “Conversion Rate Optimization”

If you’re unfamiliar with the term "Conversion Rate Optimization", here’s the best way of phrasing it: Traffic is what you get. Conversion optimization is what you do with it, such as making a sale or capturing a lead. Turns out, what ...

By Jeremy Mays|2020-12-08T20:38:59+00:00November 15th, 2019|eCommerce, Website Conversions|

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.