eCommerce Archives - Transmyt Marketing

eCommerce, short for “electronic commerce,” refers to the buying and selling of goods or services over the Internet. It involves conducting commercial transactions online, allowing businesses to reach a global customer base and customers to make purchases conveniently from anywhere. eCommerce encompasses various models, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and more. It typically involves the use of online platforms, websites, or marketplaces to showcase products, facilitate secure payment transactions, and enable efficient order fulfillment and delivery. eCommerce has revolutionized the retail industry, providing businesses with new opportunities for growth, efficiency, and customer engagement in the digital age.

Categories: eCommerce, Strategy
Important Tips For Boosting Holiday Sales
The holidays are here! And that means that sales will be soaring as 2021 draws to a close. So here are a ...

Categories: eCommerce
Bricks-and-Clicks: A New Retail Battlefield?
For decades, the online retail sector has been driven by books and music, personal electronics, and home appliances, together with footwear, clothing, ...

Categories: eCommerce
TikTok Pilots In-App Shopping Feature
Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with ...

Categories: eCommerce
Boosting Revenues Through Cutting Back On Cart Abandonment
For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may ...

Categories: eCommerce, New Client Announcements
New Client Alert: Tyed With Love ❤️
Today we're pleased to announce the signing of a new ecommerce client, Tyed With Love. This amazing Boston brand has been at ...

Categories: eCommerce
Google Shopping and Other Sales-Boosting Channels
One of the biggest and most pervasive things we work on with our ecommerce clients is their constant desires to boost revenue ...

Categories: eCommerce
What’s the Best eCommerce Platform for my business?
There’s such a vast variety of ecommerce platforms that businesses are flush with choice. The downside of all this diversity is that ...

Categories: Customer Journey, eCommerce
Ecommerce: Outlining the Customer Journey. From Prospect to Loyal Customer and Brand Advocate
Customer journey mapping is hot stuff these days, and for good reason: A great customer journey translates itself into sales ...

Categories: eCommerce
E-Commerce: Abandoned Cart Emails. Use Them!!
If you're in any type of e-commerce business such as cannabis, online cbd products or clothing, without a doubt you're looking for ...

Categories: eCommerce, Website Conversions
Let’s Talk “Conversion Rate Optimization”
If you’re unfamiliar with the term "Conversion Rate Optimization", here’s the best way of phrasing it: Traffic is what you get. ...

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Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital strategy

Websites

Branding & Creative

Email Marketing

Digital design

UX design

Hosting

Fractional CMO

Digital transformation

Content services

Web apps

Product development

SEO

Data and analytics

Platforms

Ongoing support and maintenance

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.