eCommerce, short for “electronic commerce,” refers to the buying and selling of goods or services over the Internet. It involves conducting commercial transactions online, allowing businesses to reach a global customer base and customers to make purchases conveniently from anywhere. eCommerce encompasses various models, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and more. It typically involves the use of online platforms, websites, or marketplaces to showcase products, facilitate secure payment transactions, and enable efficient order fulfillment and delivery. eCommerce has revolutionized the retail industry, providing businesses with new opportunities for growth, efficiency, and customer engagement in the digital age.