So you want to pump up your sales? Boost your bottom line? Burnish your brand? In today’s online markets, the only way to do this is through a solid digital marketing strategy. But that’s only the first step. Knowing exactly how to implement your strategy and then measure the results are two subsequent steps that are critical for success.
Sooner or later (probably sooner!) you’re going to need professional help. Even business owners with digital marketing backgrounds can’t handle everything themselves. Here are some of the tell-tale signs that you need a digital marketing agency:
1. Lackluster Results…
with dwindling website traffic, dropping sales, and prospects trickling in like the leads pipeline just froze.
This is when a burst of new ideas (and some expert hands to put them into practice) can make all the difference. Crafting and implementing a digital marketing strategy that highlights new aspects of your goods and services can also firm up your brand as a benchmark in its field, jump-starting a dynamic next phase for your business.
2. Too Much On Your Plate…
with not enough time to focus on digital marketing details – SEO, social media management, content and email marketing, website updates – far less keeping up with the analytics.
Digital marketing can gobble up your time and energy: keeping up a steady flow of original content that attracts search bots and pumps up organic page rankings, drawing up paid ad campaigns, deciding when and where to place them, analyzing the resulting data inflows and then taking the appropriate steps in good time is a 24/7 job.
3. Outmoded Website …
that isn’t mobile-friendly, with a clunky design, sluggish responses, and outdated information – all of which lead to low Google ratings.
As the public face of your brand, your website should welcome users seamlessly across all their devices (desktops, tablets and smartphones), ushering them imperceptibly into a smoothly-flowing sales funnel through inviting presentations of your goods and services. But that’s only the first step for turning visitors into leads and prospects through skillfully designed CTAs that build up positive links with your business. This is where content is king, keeping followers interested through attention-grabbing articles on your website, and social media posts (with links, of course) at least every couple of days. Remember: better content can boost traffic to a blog by up to 2000%
5. Not Tracking Your Metrics…
so you don’t know where improvement is needed, you have no clue of how leads come to you, and no way of quantifying them by conversion possibilities.
Measuring your website and social engagement metrics opens up countless exciting opportunities to explore target markets. Experienced marketers use testing and tracking to obtain intel from audiences, analyzing all this data-rich input to distinguish between what really works, and what is just a waste of money. Key analytics metrics are a business owner’s best friends because “if it can be measured, it can be improved”.
6. Tight Budgets
are a problem that is common to all businesses. But when it comes to a specialized field like marketing, the do-it-yourself approach can get expensive, especially when the necessary skillsets might not be easily available within the company.
Digital marketing requires far more than just theoretical knowledge of graphic design, website development, SEO techniques and social media structures. A successful campaign needs that touch of pizzazz that takes it viral; engaging content is underpinned by imagination and originality that ranks high with Google algorithms; and an appealing website needs creative flair to keep it top of mind, with multiple attractive landing pages and streamlined sales funnels.
With a digital marketing agency, specialists in all these fields who assess the current and future needs of your business, crafting personalized plans that push growth to its full potential, while keeping costs low – and even saving money, compared to an in-house marketing department and all its hidden costs.
7. Lagging Behind Competitors…
is a wake-up call. When their blog posts and websites outrank your results on Google search pages, and their social media activities burgeon, you can be pretty sure that the sales figures will soon outstrip yours as well. And those results are direct reflections of their digital marketing budget allocations.
Remember: if they can do it, so can you. But you need to move fast, as they are already growing their businesses and grabbing sales (and future customers) that could easily be yours. However, it’s unlikely that you will be able to catch up with them without professional help. But getting accurate technical advice, creating keyword-rich content, polishing up your website and adding fresh sparkle to your social media presence needn’t break the bank.
Still Not Sure If You Need a Digital Marketing Agency?
Many businesses are failing to keep pace with the way people access the Internet nowadays: through their smartphones. In order to stay in close contact with this consumer base, it’s vital to provide a seamless viewing experience across whatever devices may be used to reach your website.
Today’s digitally-savvy buyers expect to be recognized on arrival, picking up just where they left off at their last visit, particularly as they progress steadily towards that all-important BUY button. This is where a digital marketing agency can keep your business a step ahead of the competition.
Devoting time to researching new technologies, specialized agency staff keep their cyber-fingers firmly on the pulse of the constantly morphing virtual world. And that’s an unparalleled advantage for any business eager to stay in touch with its current and potential customers, any place and any time.
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