Did you know that one in three adults in the US & UK are now reducing their social media use? In fact some 6% of users have removed an app from their phone, 6% have permanently deleted their accounts and 8% have both deleted their accounts and removed social media mobile apps.
A big reason for this is that people now feel overloaded by social media, with the permeation of social media affecting their mental health and well-being. Others choose to detox because they don’t trust social media platforms, either due to issues like Fake News or because of privacy and data concerns.
So while this trend creates a gap in your online marketing programs and social media conversions, it does provide marketers with a big opportunity to reconnect with their audience offline. This accomplishes two goals. It reaches those who have left apps and social platforms behind and it provides you with an opportunity to craft a seamless connection between the offline and online world.
Connecting offline and online marketing activities is about more than strengthening brand presence. It’s about leveraging existing brand capital and assets to make a powerful impact. The time for siloed programs and disjointed collateral is over. Through relevant, personalized campaigns that permeate the customer’s online and offline worlds, you can synergize your marketing ecosystem – and fuse all of your programs into one magnetic brand experience.
What types of offline marketing programs are you currently thinking about for your business?
About the Author: Jeremy Mays
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