The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely.
Websites need routine maintenance to ensure that all of the components (links, inquiry or contact forms, images, payment mechanisms, shopping carts…) are working in a safe and efficient manner. Creating a visually appealing, user-friendly, platform-responsive website is a great first step for letting the world know your business exists, but regular upkeep is essential if you want your business’ visibility to grow and flourish.
Here are our top reasons why website maintenance is important for your business.
Security is the number one reason why website maintenance is important – and the primary problem that often makes news headlines. It doesn’t matter if your business’ website is on WordPress or some other platform, if it utilizes many plug-ins or not, or if you have an online store – hackers around the globe are always searching for a vulnerability and preventing security breaches before they happen is essential.
Providing The Best Possible Customer Experience.
If your website’s theme and template files are old and outdated, they may not display properly on new versions of web browsers and mobile devices. But, when you perform regularly scheduled maintenance, you can be sure that the most current version has been installed and is working properly.
In addition to making sure your website displays correctly, you also want to keeping your website maintained to make sure the user experience is fresh, exciting and relevant. The last thing a potential client, customer or business partner wants to see when they visit your website are photos, updates, and specials that are months (or even years!) old.
Driving Search Engine Traffic And Boosting SEO
You will drive traffic to your website and improve your search rankings when you add new content. Part of routine website maintenance is making sure that content is correct and up-to-date. The more you update your website, the more search engines will raise your rankings. Conversely, search engines will reduce your rankings if your site is infrequently updated and they may even remove your website from its search results if they suspect it has been infected with malware.
Keeping Your Current Customers Interested.
Keep your current customers happy and excited about your products and services by routinely updating your website to offer them relevant, interesting, shareable content and give them a good reason to take action. Actionable items you would like your customers to do include things such as coming to the store for a special product or sale, signing up for an event, making a donation or conducting an online purchase.