Whether you’re a seasoned marketing professional or a business owner, digital marketing has a long list of industry terms and jargon that can often be confusing.

At times you might not know what someone is talking about or how something might work into your overall marketing strategy. This is why we put this guide together. There are hundreds of common digital marketing terms to know, but these are the ones that you should begin to understand in order to be successful, or at least have a conversation.

Brand Design

Designing the brand is the core of any procedure that is set to establish business identity and it serves as an integral part of the overall strategy of that business’s imprint and marketing. It sets apart the brand from other competitors, presenting to the world a brand new concept…

Landing Pages

When it comes to digital marketing, the landing page usually serves a tool for direct marketing or advertising campaigns. Simply put, a landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your…

Email Marketing

Even today, this technique is ranked amongst some of the highly ranked marketing tools. However, for it to attain prime success, there is a need to combine efficiency and rate of investment. There needs to be a thought process involved while developing the content, a right…

Analytics + Tracking

This is an analytical study and report mechanism of data from the platforms that you may be utilized to assess the return on investment that you are receiving as a result of the marketing activities you are engaging in. It also helps in the identification of improvement opportunities…


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About the Author: Jeremy Mays

Is the Founder and CEO of Transmyt Marketing. He's an accomplished, award winning marketer, responsible for guiding companies though the complex challenges of navigating and succeeding in today's digital economy. To get in touch, you can email him at jeremy@transmyt.com

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