That is what 2025 felt like.
AI did not just add tools. It changed discovery. Search kept drifting toward answers instead of clicks. Attention got thinner and more brittle. Customers grew more cautious, then more impatient. Meanwhile, inside companies, the same killers stayed busy: shifting priorities, fuzzy ownership, missed deadlines, and leaders who want the comfort of “great culture” without the discomfort of real standards.
So the theme I kept coming back to on Transmyt was not a tactic. It was a choice.
Build an operating system for growth that earns trust, or keep collecting half-finished campaigns like souvenirs.
This recap walks …
Eight Seconds To Win: Marketing In A Culture Of Rotting Attention
If a society loses the ability to sit with its own thoughts, has something rotten taken hold at the core, or is this just a brighter and louder phase of progress ...
Stop Selling To “Everyone” And Start Selling To Someone Real
If you do not know who your product is for, it will not sell. The market is not cruel, it is just busy, and when your buyer is a blur it ...
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MVP vs. MLP: What Founders Get Wrong About Early Product Design
The MVP—Minimum Viable Product—has become gospel in startup circles. Build fast, test fast, fail fast. But in today’s crowded market, viability ...
Stop “Romanticizing” Chaos: Discipline Is the Real Founder Superpower
The startup myth goes like this: work 20-hour days, pivot constantly, chase the high of the new. That’s what makes a ...
Build a Leadership Team That Challenges You, Not Just Follows You (Without Chaos)
Most founders build their first leadership teams for speed, comfort, and alignment. Understandably, you’re strapped for time and need people who ...
Why Repeat Customers Are the Backbone of Business Survival
Many small business growth strategies include the dangerous assumption that success comes from acquiring more customers. However, customer acquisition without customer ...
The Power of Sequenced Campaigns in Sustainable Growth
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Why Shiny Object Syndrome Is Your Biggest Business Threat
Every entrepreneur knows the adrenaline rush of a new idea. The promise of opportunity is exciting, it feels innovative, creative, and ...
How Great Brands Tell the Same Story in Ten Different Places
If your brand’s story changes depending on where people find you, you're not telling a story. You're improvising. In a world ...
The Ethics of Silence: Why Tech Companies Make It Impossible to Get Support (and Why It’s Malpractice)
The Great Support Mirage Let’s start with a story that’s probably all too familiar. One of our agency’s client projects recently hit ...
Why Every Business Is Becoming a Tech Business (Whether You Like It or Not)
In the past, businesses could think of technology as a support function, delegated to the IT team or outsourced to vendors. ...