— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Boosting B2B sales through Strategic Account-Based Marketing
Turning traditional marketing techniques upside down, Account-Based Marketing (ABM) targets specific companies at the very start of the sales process. This contrasts with the traditional scattershot approach used for decades by traditional advertising: reach out to thousands of readers in the hopes that some are potential (if ...
The importance of Customer Journey Mapping, why you MUST do it, and how.
In the crowded digital media marketing field, many companies are finding it hard to produce eye-catching content with high recall levels. But there’s a really simple solution to this dilemma: just walk a mile in the customer’s shoes! The good news: there’s a handy marketing ...
Backlash, boycotts and brands: Marketing in the age of Wokeness!
Author's note: Recently I received some feedback from a mentor, that the image we chose for an article I wrote a couple of weeks ago was too racy or suggestive for LinkedIn. That it might offend people who would no longer consider ...
Thank-you pages open up extra conversion opportunities
Closing a sale is far more than just the final stage in a transaction. Smart businesses view it as a vital step in the "and-then-what approach" to marketing, the start of a long-lasting relationship of mutual trust and respect. That’s why thank-you pages are not ...
Marketing is like sex, everyone thinks they’re good at it!
Why do so many people think they know more than pro marketers? Everybody understands marketing, right? A few fun posts, some eye-catching pics, a couple of celebrity endorsements and the jobs done, right? Shhh – there’s a digital marketing secret nobody talks about Well ...
Email Marketing is Booming – Which is Why You Keep Opening Mine!
Our agency Transmyt generated a considerable amount of additional revenue by delivering informative, instructional, high-value emails to existing clients and prospects. These emails have peaked interest in our services from prospects and solidified relationships with existing customers who purchased more from us. The ...
Pumping up profits through lead scoring
What’s the one thing that keeps a brand outperforming its peers? Finding (and then converting) high-quality leads! Sheer volume is not enough, as every lead is unique, and the world’s biggest and best brands know that it’s well-qualified leads that pump up the bottom line. ...
Google Web Stories: Hot Tips for content creators, marketers and SEO professionals
Designed for busy people craving mental ‘snacks’, fast-loading Google Web Stories provide innovative short-length content that is perfect to glance through during brief breaks. Blending text and images, audio, video and animation, this web-based version of the popular Stories format provides quick shots of information ...
Why excellent branding is critical in B2B Marketing
Possibly the most intangible aspect of the business world, a high-recognition brand can be the most valuable asset on a company’s balance sheet. Ask some of the world’s best-known brands, whose 2021 worth is measured in billions of dollars: over USD 323 billion for Apple, ...
Your Next Digital Addiction: Clubhouse
Popularity and exclusivity might seem like a contradiction in terms, but not for Clubhouse, the red-hot audio-only networking app that took off like a rocket since its April 2020 launch. The perfect pandemic replacement for break-room contacts and water-cooler exchanges, this Silicon Valley hotspot bridges ...
47 marketing terms + definitions you should know or learn
Whether you’re a seasoned marketing professional or a business owner, digital marketing has a long list of industry terms and jargon that can often be confusing. At times you might not know what someone is talking about or how something might work into your overall ...
Here are “two pizzas”… + some thoughts on efficiency
In today's knowledge economy, there are two secret ingredients that effective entrepreneurs slip into every meeting and blend invisibly into every plan: Synergy and Teamwork! That’s because success depends on interacting seamlessly with a wide variety of people, all pursuing the same goal. Everyone wants ...
Important Considerations When Building A New Website
A website serves as the face of your brand and the first movement of truth (FMOT) when it comes to customer interaction with your brand. With an increase in online traffic, the market competition in a brands’ visibility is also growing. Here, a major point ...
How to Use Content Marketing to Grow Your Business
Marketing your service or product to generate demand is among the hardest challenges new businesses have to overcome. Resources and budgets may be tight at first, so paying for marketing channels could be out of the question. This is when content marketing can grow your ...
The Home Page – A Key Component of Your Marketing Strategy
Imagine walking into a shop to buy some running shoes. As you enter through the door, all you can see is dress shoes. Not a running shoe in sight. In addition to not being able to see what you want, you are faced with a ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
The Power of Sequenced Campaigns in Sustainable Growth
Effective marketing requires strategic campaign sequencing to guide prospects methodically through each stage of their buying journey. Random, disconnected marketing tactics rarely deliver sustainable growth. Sequenced campaigns, by contrast, carefully structure each step, enhancing engagement, fostering trust, and significantly improving conversions. In this detailed, instructive ...
Why Shiny Object Syndrome Is Your Biggest Business Threat
Every entrepreneur knows the adrenaline rush of a new idea. The promise of opportunity is exciting, it feels innovative, creative, and groundbreaking. But the dark side of chasing every new idea is a phenomenon known as Shiny Object Syndrome. It’s seductive and deadly, pulling your focus ...
How Great Brands Tell the Same Story in Ten Different Places
If your brand’s story changes depending on where people find you, you're not telling a story. You're improvising. In a world of fractured attention, distributed platforms, and decentralized teams, storytelling isn’t just a marketing function—it’s an operational discipline. Great brands win by architecting a single narrative ...
The Ethics of Silence: Why Tech Companies Make It Impossible to Get Support (and Why It’s Malpractice)
The Great Support Mirage Let’s start with a story that’s probably all too familiar. One of our agency’s client projects recently hit a critical snag with a third-party tech vendor—an issue significant enough to halt engineering work for over a week. The vendor, who boasts about offering ...
Why Every Business Is Becoming a Tech Business (Whether You Like It or Not)
In the past, businesses could think of technology as a support function, delegated to the IT team or outsourced to vendors. Today, that mindset is a liability. Technology is no longer a back-office function. It’s the engine of growth, customer experience, and operational efficiency across every ...
The Brutal Truth About Leadership: Are You a Founder or a CEO?
Founders often confuse having an idea with being able to lead. The truth is, starting a company and growing one require very different skill sets. Many startups stall or die not because the product is flawed but because the founder never made the leap to becoming ...
— KEEP READING
More articles and valuable reads from our team of digital experts.
Who’s Really Winning with AI? A Philosophical Inquiry into Purpose, Power, and the Post-Work World
It’s hard not to be awed by the promise of artificial intelligence. The headlines are relentless: AI diagnoses cancer faster than doctors, translates languages in milliseconds, creates realistic art, and drafts ...
Cold Emailing Isn’t Dead, But Your Strategy Might Be
Cold emails have a terrible reputation—and in many cases, it’s well earned. The average inbox is flooded with lazy, templated pitches from strangers asking for something without offering anything meaningful in ...
Beyond Innovation: How Consistency Powers Startup Growth.
Discover why consistency is a crucial yet often overlooked factor in startup success. Learn how reliable processes, predictable customer experiences, and steady leadership transform early-stage companies into enduring brands.
Today’s Most In-Demand Marketing Skills You Should Learn
Explore the 10 fastest-growing skills marketers need to thrive in today’s fast-paced digital landscape. Strengthen your professional toolkit and stay ahead in your marketing career.
AI is Not Taking Your Job (Yet)—But Someone Using AI Will
Artificial intelligence isn't the threat—it's those who effectively utilize AI who will shape the workforce. Discover how embracing AI tools can secure your professional future.
What B2B Companies Can Learn from Direct-to-Consumer Marketing
B2B marketing can dramatically benefit from adopting D2C strategies. Discover how tactics like personalization, storytelling, and digital agility can transform your B2B approach.
Sales Funnels are Dead: Why Customer Journeys Matter More
Sales funnels oversimplify customer behavior. Discover why focusing on the customer journey offers more clarity, better engagement, and higher conversions.
Why Emotion Beats Logic in Marketing (And How to Use It)
Effective marketing taps into the human mind. Learn how applying core psychological principles can significantly boost your conversions, build customer loyalty, and grow your brand strategically.
Marketing on a Tight Budget: How Startups Can Punch Above Their Weight
Effective marketing doesn't demand big budgets—it demands precision. Learn how startups can leverage strategic creativity, precision marketing, and community engagement to achieve significant growth without breaking the bank.
From Clicks to Customers: The Marketing Shifts You Need to Know
Explore the top digital marketing strategies shaping the future, including AI-driven personalization, voice search optimization, AR/VR integration, and ethical marketing practices, to enhance conversions and drive business growth.
How to Build a B2B Social Media Strategy That Converts
B2B social media marketing requires a strategic approach to build brand authority, nurture leads, and drive conversions. Learn how to choose the right platforms, create valuable content, and measure success in this in-depth guide.
How a Powerful Content Strategy Drives Customer Action
A strong content strategy does more than attract attention—it drives action. Learn how strategic content creation, multi-channel distribution, and psychological insights can transform passive readers into engaged customers.
Adapting Your Marketing Strategy for Economic Uncertainty
Economic uncertainty has become the new normal. Between inflation, supply chain disruptions, and shifting consumer behavior, marketing leaders are pressured to do more with less while driving growth. The traditional approach ...
GEO vs. SEO: The New Rules of Visibility in an AI-Driven World
The rise of Generative Engine Optimization (GEO) is reshaping digital marketing. Learn why traditional SEO is no longer enough and how businesses must adapt to AI-driven search to stay competitive. ...
Another AI, Another Privacy Disaster: Welcome to DeepSeek
DeepSeek is both a disruptive AI innovation and a privacy nightmare. Learn why its rise poses significant risks to data security and how its terms and policies may impact users and society at large.
The Hidden Costs of Neglecting Your Website
Neglecting your website can cost your business in lost sales, reputational damage, and security risks. Discover how proactive maintenance protects your bottom line and ensures growth.
From Generative AI to Autonomous Agents: The Future is Now
Discover how Agentic AI is reshaping industries in 2025. Explore real-world examples of autonomous systems transforming e-commerce, healthcare, and finance, and learn actionable steps to integrate this groundbreaking technology into your business.
Banning TikTok: The Collision of Geopolitics and Everyday Life
Understand the full story behind TikTok's U.S. controversy. Explore its national security risks, cultural impact, and implications for creators, small businesses, and the future of social media. Prepare for a world without TikTok.
The Evolving Role of CMOs: What I’m Expecting in 2025
What does leading as a CMO in 2025 take? In this article, I dive into the challenges and opportunities of modern marketing leadership, offering a bold vision for the future of strategy, creativity, and accountability.
From Automation to Ideation: AI’s Better Role in Your Business
Move beyond automation and generative tasks to unlock AI’s full potential in strategic ideation, decision-making, and innovative growth with actionable tips and thought-provoking questions.
My 2025 Marketing Playbook
Explore actionable marketing strategies for startups in 2025, including expected trends and step-by-step tips to implement them effectively. Stay ahead of the competition with this comprehensive guide.
The Not-So-Secret to Startup Success in 2025? Content, Content, Content
Content marketing reigns supreme for startups in 2024. Learn how cost-effective strategies, enabled by tech, drive inbound growth with examples from real estate, hospitality, and B2B industries.
Why Your Business Needs a Fractional CMO in 2025
A fractional CMO combines strategic leadership, flexibility, and execution to drive growth in real estate, startups, SaaS, B2B, and hospitality industries without the cost of a full-time hire.
Bad Marketing Ideas: How to Spot Them Early and Let Them go faster.
Not every campaign is a winner. Learn how to spot when a marketing idea is doomed, avoid wasting resources, and pivot effectively without falling into the sunk cost trap.
Startup Growth: Skip the Influencers, Book the Podcasts.
Forget traditional ads and outdated influencers—podcasts are the new frontier for startups to reach massive, engaged audiences. Learn how earned media on podcasts can transform your marketing strategy."
Rewriting Startup Growth: Retention First, Acquisition Second.
Discover why customer retention is more cost effective than acquisition and learn actionable strategies to build loyalty, boost repeat business, and grow your startup sustainably
Budget-Friendly Content Marketing: Strategies That Stretch Every Dollar
Struggling with a tight content marketing budget? Discover five data-backed strategies to maximize every dollar and deliver impactful content without breaking the bank.
Coasting Isn’t a Skill: When Startup Slackers Sink the Ship
Being a team player in startups is essential, but what happens when helping out turns into doing someone else’s job, too? This article explores the fine line between supporting your team and the growing resentment when slackers tip the balance into burnout and frustration.
Content Reimagined: Elevate Your Blog Beyond Just SEO-Driven Posts
Discover how to reboot your blog into a dynamic content hub that resonates with real people. This 1500-word guide will show marketers and startups how to craft blogs that go beyond SEO, fostering trust, authority, and engagement.
The War-Time CEO Mindset: How to Lead When the Stakes Are Highest
Building a startup from the ground up is the quintessential journey of a visionary founder. Those early days are fueled by passion, innovation, and the desire to change the world. Founders ...
Budget-Friendly Content Marketing: Strategies That Stretch Every Dollar
Struggling with a tight content marketing budget? Discover five data-backed strategies to maximize every dollar and deliver impactful content without breaking the bank.
The Short-Term Trap: How Poor Marketing Hurts Your Brand and the Long-Term Path to Success
In the high-demand, fast-paced marketing world, there's a persistent temptation to focus on immediate results. Whether it's driving conversions, increasing clicks, or boosting short-term sales, the pressure to show quick wins ...