Eight Sure Sources of Inspiration for Appealing Content

Jeremy Mays2022-06-01T13:55:24+00:00June 1st, 2022|

Hyper-Personalization: The Future of Digital Marketing?

Jeremy Mays2022-06-01T12:16:26+00:00June 1st, 2022|

When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ways, they build up relationships that are underpinned by trust and customer loyalty. Good examples are Amazon and Uber. These early adopters of hyper-personalization enhance ...

Marketers Can Measure Everything – But Should They?

Jeremy Mays2022-05-24T18:49:44+00:00May 24th, 2022|

Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers often come from the financial side of the business. But they couldn’t be more out of touch with today’s digital world. In fact, everything is ...

How B2B Content Marketing Can Ease Your Business Problems

Jeremy Mays2022-05-09T23:07:49+00:00May 9th, 2022|

As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their main allies in this painful process is B2B content marketing. Many concepts that were once the unquestioned pillars of commerce are crumbling: just-in-time supply chains ...

Whats, Whys, and Hows of Ethical Marketing

Jeremy Mays2022-05-09T22:50:42+00:00May 9th, 2022|

Aligning your marketing strategy with ethical concepts is one of the best ways to burnish your brand. That’s because ethics is becoming increasingly important across a broad range of age brackets and market segments. Is Ethical Marketing Really Necessary? Consumers want to spend their money on goods ...

How to Improve Your Brand Reputation

Jeremy Mays2022-04-25T22:18:16+00:00April 25th, 2022|

With so much attention focused on social media, websites can easily be neglected. Although brand-promoting content is important, it’s important to remember that its website is the beating heart of any business with a digital presence. This means that website updates and upgrades should be top priority, ...

Social Media Post Checklist: Nine Easy Ways of Boosting Social Media Engagement

Jeremy Mays2022-05-09T21:11:36+00:00April 25th, 2022|

Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying close attention to every detail is a really smart investment. Here is a checklist of nine core elements that pump up traction for posts in ...

14 SEO Hot Tips for 2022

Jeremy Mays2022-05-09T22:16:44+00:00April 25th, 2022|

As the world moves into a new era, one thing remains unchanged: Google still dominates the search engine sector. Nobody ever says “Let me Yandex that” … This means it’s important to stay on the right side of Google’s mysterious algorithms. Here are some practical tips on ...

Account-Based Marketing: Another Overview

Jeremy Mays2022-04-25T22:28:52+00:00April 25th, 2022|

 “Don’t count the people you reach; reach the people that count.” This is the core principle of account-based marketing – and it was coined more than fifty years ago by the Father of Advertising, David Ogilvy. Never a fan of the scattershot approach, Ogilvy was well aware ...

Should You Go for Agile Marketing or Stick with Tradition?

Jeremy Mays2022-04-25T21:26:41+00:00April 25th, 2022|

Agile marketing is undoubtedly the future. Focused on creating content that attracts target audiences, it helps convert browsers into buyers. As an added benefit, it keeps you right in step with industry trends, so you stay ahead of the competition. Time-consuming, expensive, and ineffective. traditional marketing is ...

Social Media Strategy in 2022: What, How, and Who?

Jeremy Mays2022-04-25T21:13:47+00:00April 25th, 2022|

So… has your business ever drawn up an effective social media strategy? It seems like a no-brainer, but a surprising number of companies have simply been leaping blindly onto the social media marketing bandwagon. Their C-suites are well aware that a strong online presence is a must, ...

Six Steps for Hooking Your Audience Through Stories

Jeremy Mays2022-04-25T21:03:31+00:00April 25th, 2022|

Looking for a new marketing tool? A powerful but under-used outreach technique, storytelling is a great way to grow and diversify your business. Since the dawn of time, stories have stirred up emotions, reflected in cave paintings that portray hunts. Today, storytelling lets you build up close connections with target ...

Educating your clueless CEO about marketing

Jeremy Mays2022-04-25T17:34:52+00:00April 3rd, 2022|

Focused on products, profits, and percentage points, this CEO is pragmatic, practical, and suspicious of the marketing department. Does that sound like your boss? If so, you aren’t alone: surveys show that an incredible 80% of CEOs don’t trust CMOs. In contrast, 91% of them do trust ...

9 Easy Ways to Boost Social Media Engagement!

Jeremy Mays2022-03-09T16:56:09+00:00March 7th, 2022|

Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying close attention to every detail is a really smart investment. Here is a checklist of nine core elements that pump up traction for posts in ...

Does My Startup Need a Marketing Cofounder?

Jeremy Mays2022-02-20T21:32:28+00:00February 20th, 2022|

The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – startup founders are blessed with many natural talents. However, they tend (quite logically) to be ...