Insights + Articles

Tech Startups

Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

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Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Does your business have a Roadmap?

Jeremy Mays2020-12-07T20:57:30+00:00November 27th, 2019|

A strategic roadmap is a time-based plan that defines where a business is in their lifecycle, where it wants to go, and how to get it there. It is a visual representation that organizes and presents important information that should (but not must) require buy in ...

The Importance of Color In Your Marketing

Jeremy Mays2021-02-24T18:15:03+00:00November 22nd, 2019|

When marketing new products, creating campaigns and establishing a brand identity, it’s critically important that you consider the use of colors on your target audiences. Research shows that the proper use of color increases brand recognition by 80%. It also raises the visual appearance by 93%. ...

Let’s Talk “Conversion Rate Optimization”

Jeremy Mays2020-12-08T20:38:59+00:00November 15th, 2019|

If you’re unfamiliar with the term "Conversion Rate Optimization", here’s the best way of phrasing it: Traffic is what you get. Conversion optimization is what you do with it, such as making a sale or capturing a lead. Turns out, what you do with your existing ...

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Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

The Build Trap Explained: Why Your Startup Needs to Focus on Value, Not Features

Jeremy Mays2024-09-30T19:31:25+00:00September 30th, 2024|

Is your startup stuck in the Build Trap? Learn how to shift from endless feature development to delivering real customer value. Discover strategies to break free from feature overload and focus on long-term growth.

Distraction or Opportunity? Navigating Startup Growth In Presidential Election Years

Jeremy Mays2024-09-25T15:54:41+00:00September 24th, 2024|

Explore how presidential election years affect startup growth, funding, customer acquisition, and consumer behavior, and discover strategies to navigate the challenges of a polarized political environment.

How to Lose a Customer in 20 Slides or More.

Jeremy Mays2024-09-20T13:50:13+00:00September 15th, 2024|

The ability to communicate effectively and efficiently is paramount in both sales and marketing. Yet, many leaders, particularly CEOs and founders, fall into the trap of overloading their presentations, pitch decks, and sales materials with excessive information. While they may believe that covering every possible scenario ...

Beautiful, Broken, and Unusable: The Tale of Neglecting UX & Product Management.

Jeremy Mays2024-09-07T18:22:58+00:00September 7th, 2024|

Discover why relying solely on a UI designer and an engineer to build a product often leads to failure. Explore the importance of incorporating UX professionals and product managers to avoid costly redesigns and enhance user experience, illustrated by real-world examples like Snapchat, Google Glass, and the failed Humane AI Pin.

Profit vs. Principle: The Dilemma of Corporate Social Responsibility

Jeremy Mays2024-08-28T12:36:57+00:00August 28th, 2024|

This article explores the complex debate over whether brands should take a public stance on political and social issues, examining the risks, rewards, and real-world examples from the past twenty years.

Rethinking B2B Marketing: Five Strategies for Modern Success

Jeremy Mays2024-08-24T15:08:19+00:00August 24th, 2024|

Five cornerstones of modern B2B marketing that will help your business navigate a changing landscape. Learn how to balance trust and sales, enhance human interaction, maintain consistent messaging, go beyond intent, and prioritize relevance over personalization for sustained growth and success.

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

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Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

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More articles and valuable reads from our team of digital experts.

Review Wars: The Battle for Five Stars and the Death of Honesty

Jeremy Mays2024-08-08T16:10:25+00:00August 8th, 2024|

Discover the truth about the broken internet review system, where businesses and consumers alike abuse the process. Explore real-life examples, the consequences of manipulation, and potential solutions to restore honesty and transparency. Join the conversation on how to fix online reviews.

Winning Gen Z: What Marketers Need to Know About This Influential Generation

Jeremy Mays2024-08-07T07:36:47+00:00August 7th, 2024|

Explore the challenges and opportunities of marketing to Gen Z. Learn about their values, preferences, and behaviors, and discover effective strategies to engage this influential generation. From authenticity to digital innovation, find out what resonates with Gen Z and how to win their loyalty.

The High Cost of Neglecting Process & Discipline in Your Startup

Jeremy Mays2024-08-02T11:29:40+00:00August 2nd, 2024|

Discover the critical importance of creating and following process in startups to prevent chaos, budget overruns, missed deadlines, and other detrimental issues. Learn why discipline in process adherence is essential for success and growth.

Building a Strong Marketing Foundation for Startups with Limited Resources

Jeremy Mays2024-07-29T13:00:42+00:00July 29th, 2024|

Discover effective strategies for building a strong marketing foundation for startups with limited resources. Learn how to leverage digital marketing, affordable tools, partnerships, and community engagement to achieve your marketing goals.

Strategic Planning for Startups: Balancing Budgets and High Expectations

Jeremy Mays2024-07-21T15:48:49+00:00July 21st, 2024|

Learn how startups can effectively balance budgets and expectations through strategic planning, prioritizing investments, lean practices, and effective communication. Discover practical tips for managing financial constraints while driving growth and building stakeholder trust.

The Disconnect: Why Seasoned Executives Often Struggle as Startup Founders

Jeremy Mays2024-06-25T07:27:22+00:00June 25th, 2024|

Explore why seasoned corporate executives often struggle as startup founders. Learn about the differences in resources, decision-making, and execution, and discover real-world examples of why this transition is not always successful.

Innovate Your Startup: Embrace First Principles Thinking

Jeremy Mays2024-06-18T12:10:44+00:00June 18th, 2024|

Without question, startups are chaotic by nature, and making sound decisions is crucial for success. Yet, many entrepreneurs and founders find themselves trapped in conventional thinking, relying on analogies and existing ...

OKRs vs. KPIs: How to Measure What Matters

Jeremy Mays2024-06-05T18:26:44+00:00June 5th, 2024|

This comprehensive guide explores the key differences between OKRs and KPIs and how each framework can drive startup success. It provides unique characteristics, examples, and strategic benefits.

Stop Stalling: The Importance of Efficient Decision-Making in Startups

Jeremy Mays2024-06-04T14:13:09+00:00June 4th, 2024|

Explore the vital importance of clear, concise, and analytical decision-making in startups. Understand why many founders struggle with indecision and how efficient analysis can drive success and prevent failure.

Startups: Go All In On Your Best Idea. It’s That Simple.

Jeremy Mays2024-05-30T12:24:33+00:00May 28th, 2024|

When building a new startup, the temptation to execute multiple ideas or constantly pivot to new, untested concepts can be overwhelming. However, seasoned entrepreneurs and successful startup founders often emphasize one ...

If You Map It, They Will Come: Unlocking the Power of Interactive Maps for Marketing Success

Jeremy Mays2024-05-28T15:37:45+00:00May 20th, 2024|

Unlock the potential of interactive maps to dominate local search, capture audience intent, and drive conversions. Learn how to strategically use mapping to provide valuable content, improve SEO, and engage your target market.

From Data to Decisions: Top B2B Marketing Benchmarks to Guide Your 2024 Strategy

Jeremy Mays2024-05-13T18:55:19+00:00May 13th, 2024|

In B2B marketing, staying abreast of the latest benchmarks and statistics is not just beneficial—it's essential. As a Chief Marketing Officer with extensive experience guiding B2B startups, I've learned that leveraging ...

Maximizing Results & Outcomes: Your Role as an Effective Client

Jeremy Mays2024-05-08T14:00:30+00:00May 8th, 2024|

In the realm of business services, whether dealing with agencies, consultants, or freelancers, the adage "the customer is always right" is often taken for granted. However, true professionalism and optimal outcomes ...

Maximizing Your Professional Impact with LinkedIn’s “View My Website” Feature

Jeremy Mays2024-04-30T18:23:52+00:00April 30th, 2024|

Have you noticed the “View My Website” link popping up under everyone’s profile? Cool, right? LinkedIn, the leading professional networking platform, recently introduced a significant enhancement to its user profiles: the ...

Navigating the AI Evolution in Search: Strategies for Future-Ready SEO

Jeremy Mays2024-04-24T18:31:48+00:00April 24th, 2024|

As artificial intelligence continues to evolve, its integration into search engine technology reshapes how users interact with digital content and how companies must adapt their search engine optimization (SEO) strategies. The ...

Influence or Incompetence: Are Bad Reviews or Bad Products to Blame for Corporate Downfalls?

Jeremy Mays2024-04-21T20:36:57+00:00April 21st, 2024|

The power of an influencer's review can be astonishingly potent, especially when it comes from someone as influential as Marques Brownlee, popularly known as MKBHD. His recent reviews of the Fisker ...

Social Media Sellout: Are Brands Destroying the Social Experience?

Jeremy Mays2024-04-18T16:45:51+00:00April 18th, 2024|

Explore why the consumer backlash against social media advertising is growing and what it means for future marketing strategies. This article dives deep into consumer attitudes revealed by a significant survey, discussing why brands must rethink their approach to avoid alienating their audience. With a sharp increase in ad fatigue, learn what strategies could turn the tide in favor of genuine engagement and value-driven content.

The Rise of Video Platforms: How Gen Z’s Search Habits are Disrupting Google’s Dominance

Jeremy Mays2024-04-16T14:00:09+00:00April 14th, 2024|

Explore the transformation in search and news consumption as Gen Z shifts away from Google to platforms like TikTok and YouTube, highlighting the need for businesses to adapt to these changing digital preferences with more engaging visual content.

Redefining Demand Gen: How Content Creators are Leading the Charge.

Jeremy Mays2024-04-11T12:17:58+00:00April 11th, 2024|

Explore how content creators are revolutionizing demand generation marketing, surpassing traditional strategies with their innovative approaches. Discover why businesses should not only partner with influencers but also cultivate their own content creators for maximum impact.

“The Art of the Follow-Up: Best Practices for Nurturing B2B Leads via Email”

Jeremy Mays2024-04-08T18:21:26+00:00April 8th, 2024|

Unlock the secrets to nurturing B2B leads through effective follow-up strategies in email marketing. Discover how leveraging SaaS solutions can enhance your campaigns for better engagement and conversion.

Deciphering the Best Marketing Path: Fractional, In-house, or Agency?

Jeremy Mays2024-03-28T18:54:45+00:00March 28th, 2024|

Explore the advantages and drawbacks of hiring a fractional CMO with a freelance team, a full-time internal marketing director, or a full-scale agency. Discover how different stages of company growth influence the optimal marketing strategy and why a fractional CMO might be the best solution until reaching enterprise level.

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Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— FEATURED

— KEEP READING

More articles and valuable reads from our team of digital experts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.