Every technology that ever paid for itself removed something. The spreadsheet removed the ledger and the clerk who reconciled it by hand. Email removed the interoffice memo, the mail cart, and the two day delay attached to both. The shared document removed the version control ritual of naming files final, final2, and final REAL. In every case the win was not that the old work went faster. The old work stopped existing.
Now answer for your own company. Name one workflow, one meeting, or one recurring report you deleted because of AI.Not made faster. Not made easier. Deleted, so that nobody does it anymore.
Most teams cannot name one, and that single blank explains a set of numbers the industry has been arguing about for a year.
The two numbers that will not reconcile
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