That is what 2025 felt like.
AI did not just add tools. It changed discovery. Search kept drifting toward answers instead of clicks. Attention got thinner and more brittle. Customers grew more cautious, then more impatient. Meanwhile, inside companies, the same killers stayed busy: shifting priorities, fuzzy ownership, missed deadlines, and leaders who want the comfort of “great culture” without the discomfort of real standards.
So the theme I kept coming back to on Transmyt was not a tactic. It was a choice.
Build an operating system for growth that earns trust, or keep collecting half-finished campaigns like souvenirs.
This recap walks …
The Pivot Addiction: Why Your Team Never Gains Speed
There is a scene that repeats itself in a lot of young companies. It is Monday morning, the leadership team is gathering, and someone walks in with a fresh idea that ...
Eight Seconds To Win: Marketing In A Culture Of Rotting Attention
If a society loses the ability to sit with its own thoughts, has something rotten taken hold at the core, or is this just a brighter and louder phase of progress ...
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Most of Your Revenue Lives in Success, Not Sales.
Listen to your least happy customers or watch your revenue shrink... Many leadership teams claim to value their customers. Then they ...
The Double Lens of Innovation: Can vs. Should
Every marketing or product department knows the scene: a spark of an idea lights up the room, momentum builds, and before ...
Unfollowing 2,000 Pages Taught Me More About Marketing Than Any Playbook
I’ll be honest: I’m totally overwhelmed and burned out. I’ve hit a wall. Not the kind of wall you slam into ...
The “One-Page” Test Every Q4 Marketing Plan Must Pass
Every fall, as Q4 begins, companies confront one of the most crucial exercises of the year: preparing for action in Q1. ...
Traffic Down, Revenue Up: Winning with Zero-Click Conversion Strategies
Growth is getting harder. Customer acquisition costs are rising, paid channels are oversaturated, and the search landscape is being rewritten by ...
Your “Great Culture” Won’t Save You from Missed Deadlines
A short video recently popped into my social feed. It wasn’t a TED Talk or a thought leadership seminar — just ...
Startups Don’t Die from Competition, They Die from Within
It’s the age-old tale of man vs. himself. Only this time, he’s leading a startup, wearing Allbirds, quoting Naval, and hoarding ...
Why Tech Fluency Must Be a Core Leadership Skill
The days when executives could say, “I’m not a tech person,” are over. Technology is no longer just a department—it’s embedded ...
MVP vs. MLP: What Founders Get Wrong About Early Product Design
The MVP—Minimum Viable Product—has become gospel in startup circles. Build fast, test fast, fail fast. But in today’s crowded market, viability ...