Insights + Articles

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Educating your clueless CEO about marketing

Jeremy Mays2022-04-25T17:34:52+00:00April 3rd, 2022|

Focused on products, profits, and percentage points, this CEO is pragmatic, practical, and suspicious of the marketing department. Does that sound like your boss? If so, you aren’t alone: surveys show that an incredible 80% of CEOs don’t trust CMOs. In contrast, 91% of them do trust ...

9 Easy Ways to Boost Social Media Engagement!

Jeremy Mays2022-03-09T16:56:09+00:00March 7th, 2022|

Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying close attention to every detail is a really smart investment. Here is a checklist of nine core elements that pump up traction for posts in ...

Does My Startup Need a Marketing Cofounder?

Jeremy Mays2022-02-20T21:32:28+00:00February 20th, 2022|

The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – startup founders are blessed with many natural talents. However, they tend (quite logically) to be ...

What Do Boards Want From Marketing?

Jeremy Mays2022-02-14T14:43:52+00:00February 14th, 2022|

That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the entire marketing industry has been redefined in just a few years. Struggling to catch up, ...

Use color psychology in your marketing to drive sales

Jeremy Mays2022-02-05T22:44:55+00:00February 5th, 2022|

As much art as science, marketing color psychology explores the meanings behind colors and how much they can drive conversions. Does this mean firms can make more money by simply tweaking their logo and website colors? Let’s find out … Color Perceptions Vary by Market In a ...

Yes, Your Brand Needs a Discord Community

Jeremy Mays2022-02-02T16:38:30+00:00February 2nd, 2022|

With a lower profile than many of its competitors, Discord is a valuable social media marketing resource that is neglected by many companies. Free to use, setting up an ads-free Discord group – known somewhat confusingly as a server – is fast and very cheap. What is ...

What Top B2B Marketers Do Differently

Jeremy Mays2022-01-26T14:04:18+00:00January 25th, 2022|

A knack, a feeling, a finger on the pulse of the market? Call it what you will, B2B marketing experts know how to blend perfect proportions of promotion and information into their communications. Many B2B strategies necessarily target buying committees with several key stakeholders, each with their ...

How to Upgrade Media Coverage

Jeremy Mays2022-01-19T22:51:02+00:00January 19th, 2022|

When it comes to editorial coverage, journalists are a brand’s best friends. Always on the hunt for new angles and interesting stories, they are eager for newsworthy pitches that stand out from routine content streams. Regular Releases But Weak Returns? When a company is battling for editorial ...

Invest in Long-Form Content for Better SEO

Jeremy Mays2022-01-13T16:29:02+00:00January 13th, 2022|

Often neglected in the insta-metrics world of digital marketing sizzle and fizzle, long-form content is designed for the long haul. Lacking the flashy appeal that grabs audience attention in social media posts and blogs, these evergreen pieces quietly bump up brand awareness, adding value to websites by: ...

Setting Up Your Marketing Strategy For A Successful 2022

Jeremy Mays2022-01-04T22:39:40+00:00January 4th, 2022|

Drawing up a dynamic marketing strategy for what promises to be an exciting year is the best way of staying on track during 2022. If annual goals and objectives are to be met over the next twelve months, flexible roadmaps guiding business decisions must keep pace with ...

2021: A Digital Marketing Year In Review

Jeremy Mays2021-12-14T15:54:54+00:00December 13th, 2021|

After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top 2.2 billion – well over a quarter of the global population of 7.7 billion people ...

What You Need To Know About Imminent US Data Privacy Laws and How They Will Impact Your Business

Jeremy Mays2021-12-13T21:40:06+00:00December 13th, 2021|

When it comes to consumer rights and data privacy, the USA has struggled to keep pace with the rest of the world. In contrast to Europe’s General Data Protection Regulations (GDPR), which came into effect in 2018, soon followed by Brazil’s LGPD and South Africa’s POPI, this ...

Facebook Targets Small Businesses with New Conversational Ads

Jeremy Mays2021-12-13T18:57:04+00:00December 13th, 2021|

Interacting with potential customers through automated chats opens up a whole new world of opportunities for small businesses. No matter whether it’s a Click-to-Messenger ad or a Sponsored Message, these virtual conversations range from product recommendations to harvesting email addresses. Here’s how they work: Click-to-Messenger ...

Important Tips For Boosting Holiday Sales

Jeremy Mays2021-11-22T20:43:25+00:00November 22nd, 2021|

The holidays are here! And that means that sales will be soaring as 2021 draws to a close. So here are a few hot tips on how to keep up with digital marketing trends in an (almost) post-pandemic world. From early-bird Black Friday offers starting mid-November through ...

B2B Content Strategy, and how to execute it to boost sales.

Jeremy Mays2021-11-15T20:06:33+00:00November 15th, 2021|

Marketing to businesses is like a marathon, planned for the longer term. That’s why B2B content strategies are very different from briefer campaigns reaching out to end-consumers through fast marketing sprints. Managers are busy people with looming performance targets, coping with endless demands on their time and ...

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Are Digital Advertising Challenges Forcing Brands Back to Traditional Channels?

Jeremy Mays2022-06-21T13:57:08+00:00June 21st, 2022|

“The reports of my death have been greatly exaggerated” Mark Twain Long rumored to be following the dinosaurs into the tarpits of time, traditional advertising is still very much alive. In fact, TradAd is heading for growth for the first time in ...

Six Great Tips for Startups to Thrive In a Post-Pandemic World

Jeremy Mays2022-06-07T16:35:34+00:00June 7th, 2022|

After two and a half challenging years, the path to survival for embattled startups is becoming clear. Two key concepts stand out in this process: flexibility and resistance. Together, they underpinned successful workplace initiatives that responded creatively to pandemic constraints – and even flourished under difficult conditions. ...

Eight Sure Sources of Inspiration for Appealing Content

Jeremy Mays2022-06-01T13:55:24+00:00June 1st, 2022|

Hyper-Personalization: The Future of Digital Marketing?

Jeremy Mays2022-06-01T12:16:26+00:00June 1st, 2022|

When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ways, they build up relationships that are underpinned by trust and customer loyalty. Good examples are Amazon and Uber. These early adopters of hyper-personalization enhance ...

Marketers Can Measure Everything – But Should They?

Jeremy Mays2022-05-24T18:49:44+00:00May 24th, 2022|

Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers often come from the financial side of the business. But they couldn’t be more out of touch with today’s digital world. In fact, everything is ...

How B2B Content Marketing Can Ease Your Business Problems

Jeremy Mays2022-05-09T23:07:49+00:00May 9th, 2022|

As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their main allies in this painful process is B2B content marketing. Many concepts that were once the unquestioned pillars of commerce are crumbling: just-in-time supply chains ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

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Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

KEEP READING ⟶

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— FEATURED

— KEEP READING

More articles and valuable reads from our team of digital experts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics