Insights + Articles

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

ANALYTICS: 10 Crucial Google Analytics Metrics that Marketers Should Track

Jeremy Mays2021-06-21T13:07:26+00:00June 21st, 2021|

Every CMO deals with steady streams of monthly, weekly, and even daily digital marketing reports packed with a huge variety of metrics and KPIs. This makes it hard to distinguish crucial from clutter, even for marketing directors with years of experience in tracking marketing success through Google ...

ENGAGEMENT: Customer Feedback Dos, Don’ts and a Maybe

Jeremy Mays2021-06-14T16:57:44+00:00June 14th, 2021|

There’s no doubt that customer satisfaction and retention are major assets for any business. Regardless of size, steady streams of feedback from happy (and not-so-happy consumers) keep companies performing at their best. In fact, feedback – which includes queries and complaints, as well as positive and negative ...

CONTENT MARKETING | From Blog To Buy: Include Your Entire Website in Your Content Marketing Strategy

Jeremy Mays2021-06-14T15:07:43+00:00June 8th, 2021|

When visitors can’t find information quickly and easily on a website, they simply look elsewhere. And the chances are high that they’ll find the answers they want – with the solutions they purchase! – from a better-structured competitor. This is why every business benefits from a well-strategized ...

Don’t Neglect Email Marketing In Your Overall Marketing Strategy

Jeremy Mays2021-06-01T18:38:27+00:00June 1st, 2021|

A golden oldie, but still one of the most effective components of your digital strategy, email campaigns still outperform many more modern channels. With expert leverage, an effective email marketing strategy is a great tool for selling products and services. Unlike social media followers, email marketing lists ...

Effective Go To Market Strategies Drive Successful Product Launches

Transmyt Marketing2021-06-01T17:55:59+00:00June 1st, 2021|

A roadmap for bringing a product to market, a go-to-market strategy is a framework that generally includes a detailed plan that includes target audiences, a marketing plan and a sales strategy. Every market and each product opens up different opportunities and raises specific challenges, which is why ...

Great CRO Strategies for your SaaS Business

Jeremy Mays2021-05-23T19:46:12+00:00May 23rd, 2021|

A key factor for business growth, retaining customers while attracting new buyers is no easy task. This is why conversion rate optimization and CRO strategies are vital tools for streamlining conversion processes. Particularly for software as a service (SaaS) businesses, it’s important that every step – from ...

Boosting B2B sales through Strategic Account-Based Marketing

Jeremy Mays2021-05-11T17:21:24+00:00May 11th, 2021|

Turning traditional marketing techniques upside down, Account-Based Marketing (ABM) targets specific companies at the very start of the sales process. This contrasts with the traditional scattershot approach used for decades by traditional advertising: reach out to thousands of readers in the hopes that some are potential (if ...

The importance of Customer Journey Mapping, why you MUST do it, and how.

Jeremy Mays2021-05-05T11:51:08+00:00May 3rd, 2021|

In the crowded digital media marketing field, many companies are finding it hard to produce eye-catching content with high recall levels. But there’s a really simple solution to this dilemma: just walk a mile in the customer’s shoes! The good news: there’s a handy marketing ...

Backlash, boycotts and brands: Marketing in the age of Wokeness!

Jeremy Mays2021-05-01T17:32:59+00:00April 29th, 2021|

Author's note: Recently I received some feedback from a mentor, that the image we chose for an article I wrote a couple of weeks ago was too racy or suggestive for LinkedIn. That it might offend people who would no longer consider ...

Thank-you pages open up extra conversion opportunities

Jeremy Mays2021-04-23T17:30:37+00:00April 23rd, 2021|

Closing a sale is far more than just the final stage in a transaction. Smart businesses view it as a vital step in the "and-then-what approach" to marketing, the start of a long-lasting relationship of mutual trust and respect. That’s why thank-you pages are not ...

Marketing is like sex, everyone thinks they’re good at it!

Jeremy Mays2021-04-07T12:18:35+00:00April 6th, 2021|

Why do so many people think they know more than pro marketers? Everybody understands marketing, right? A few fun posts, some eye-catching pics, a couple of celebrity endorsements and the jobs done, right? Shhh – there’s a digital marketing secret nobody talks about Well ...

Email Marketing is Booming – Which is Why You Keep Opening Mine!

Jeremy Mays2021-03-30T16:48:09+00:00March 30th, 2021|

Our agency Transmyt generated a considerable amount of additional revenue by delivering informative, instructional, high-value emails to existing clients and prospects. These emails have peaked interest in our services from prospects and solidified relationships with existing customers who purchased more from us. The ...

Pumping up profits through lead scoring

Jeremy Mays2021-03-25T15:02:36+00:00March 22nd, 2021|

What’s the one thing that keeps a brand outperforming its peers? Finding (and then converting) high-quality leads! Sheer volume is not enough, as every lead is unique, and the world’s biggest and best brands know that it’s well-qualified leads that pump up the bottom line. ...

Google Web Stories: Hot Tips for content creators, marketers and SEO professionals

Tony Hyppolite2021-03-17T14:02:49+00:00March 15th, 2021|

Designed for busy people craving mental ‘snacks’, fast-loading Google Web Stories provide innovative short-length content that is perfect to glance through during brief breaks. Blending text and images, audio, video and animation, this web-based version of the popular Stories format provides quick shots of information ...

Why excellent branding is critical in B2B Marketing

Jeremy Mays2021-03-12T17:42:18+00:00March 8th, 2021|

Possibly the most intangible aspect of the business world, a high-recognition brand can be the most valuable asset on a company’s balance sheet. Ask some of the world’s best-known brands, whose 2021 worth is measured in billions of dollars: over USD 323 billion for Apple, ...

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

TikTok Pilots In-App Shopping Feature

Jeremy Mays2021-09-16T13:14:45+00:00September 15th, 2021|

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify merchants in the US, the ...

Pot Goes Pioneer: Weed Marketing Breaks Fresh Ground

Jeremy Mays2021-09-09T19:46:36+00:00September 9th, 2021|

It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long shadow. Some companies are surviving ...

Boosting Revenues Through Cutting Back On Cart Abandonment

Jeremy Mays2021-09-03T19:20:29+00:00September 3rd, 2021|

For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may be losing a massive 75% (or more!) of their potential sales to abandoned carts. Weekends are even worse: on Fridays, Saturdays, and Sundays, cart abandonment ...

New Client Alert: Tyed With Love ❤️

Jeremy Mays2021-09-03T17:47:24+00:00September 3rd, 2021|

Today we're pleased to announce the signing of a new ecommerce client, Tyed With Love. This amazing Boston brand has been at the forefront of bringing all of your tye dye desires to life and filling your world with amazing colors and patterns. Stay tuned as we ...

Millennials, Marketing and Social Media

Jeremy Mays2021-08-26T20:37:50+00:00August 26th, 2021|

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: Quality: 22% of millennials ...

Lead Generation: Effective Strategies and Tools

Jeremy Mays2021-08-23T14:26:02+00:00August 23rd, 2021|

Crucial to the success of your business, leads are valuable assets: potential customers who must be ushered gently through the sales funnel. But generating leads can be tricky, as it’s not always easy to build up interest in your products or services. Once a lead ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

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Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

KEEP READING ⟶

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— FEATURED

— KEEP READING

More articles and valuable reads from our team of digital experts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics