INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Making Money with a Mission

December 29th, 2022|

It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is still inspiring dreams and plans for sweeping social changes. His idea was to move ...

Boost Engagement with Interactive Content

December 28th, 2022|

Entertaining, informative, educational? Yes, interactive content ticks all these boxes for marketers seeking stronger engagement. And today – thanks to low-cost do-it-yourself tools – it’s never been easier to generate gripping interactive content. However, user-friendly tools can make it even harder for ...

Marketing Leverage Drives Innovation

December 28th, 2022|

Twinned paths to prosperity, growth and innovation are vital for any business. New technologies and constant shifts in fashion fuel steady streams of new goods and services, forming unexpected – but often profitable – market segments. Innovation Must Be Company-Wide By keeping ...

Landing Page Winners: Design or Content?

December 28th, 2022|

In the Internet age, visuals are increasingly important. Confirming this trend are two newish channels launched worldwide only a year apart: Clubhouse (audios, 2019) now has a modest ten million users, while TikTok (videos, 2018) tops a massive 1.5 billion. Yes, Design ...

Seven B2B Steppingstones to Revenue-Boosting Content

December 27th, 2022|

When choosing vendors, an overwhelming majority of procurement managers want relevant content at every stage of the buying process: before, during, and after a deal was closed. More significantly, they want direct access to high-value content, with no need to talk to salespeople. ...

Why Proactive Marketers Will Thrive in 2023

December 27th, 2022|

As 2022 draws to a close, many communities and companies are still battling what might be called long (corporate) Covid: closed-for-ever businesses, stubborn unemployment, and lackluster financial performances. That means it's time to plan for a leaner, meaner 2023, because there’s another ...

Retrospective: Marketing Trends that defined 2022

December 27th, 2022|

Conversations, Convenience, Customization, and Creativity. These four words define the paths followed by the digital marketing universe in 2022.Despite economic headwinds, marketers responded enthusiastically to the task of clearing inventories, after years of lagging supply chains. With inflation gnawing steadily away at family budgets, ...

World Cup Marketing Stats You Need To Know Now

December 21st, 2022|

It’s no secret that spectator sports are big business.  With some of the world’s largest audiences, they often reflect national and regional influences and preferences. The world’s favorite spectator sports include: Rugby – held every four years, the World Cup attracts close to 800 million viewers, mainly ...

Fonts Boost Brand Recognition

October 11th, 2022|

You only get one chance to make a first impression – and that applies to brands as much as people. For products, packaging, ads, and landing pages are the digital equivalents of introductions and interviews in the human world. That’s why every design element – including typefaces ...

Powerful New B2B Email Marketing Techniques

October 4th, 2022|

It’s a digital dinosaur in today’s rapidly metaversing 5G world. Nevertheless, email is still the most effective B2B marketing channel, followed closely by content marketing and social media. But the competition for attention is fierce, so effective B2B email marketing campaigns need top-quality content, presented in memorable ...

SaaS Marketing Strategies Driving Growth in 2022

September 27th, 2022|

One of the more discreet aspects of the digital revolution has been reshaping computer use over the past few decades. Now, there’s little doubt that software as a service (SaaS) is here to stay. Replacing scratch-prone CDs (remember them?) once used to upload software into desktops, today’s ...

Are You Already Thinking about Web 3.0 Strategies?

September 20th, 2022|

If not, you should be! So if you’re wondering how to shoehorn your sales model into this new digital culture, here’s an overview of Web3 and the unique advantages it offers forward-thinking businesses. Differences between Web 2.0 and Web 3.0 As businesses and marketers dip tentative toes ...

Why You Need Meta Business Suite and Business Manager for Clients

September 13th, 2022|

In today’s hyper-connected world, there are few more effective ways of communicating than through the Meta conglomerate. Within this umbrella organization, monthly active users (MAUs) communicate mainly through three of the major social networks: Facebook: almost three billion MAUs; WhatsApp: over two billion MAUs; Instagram: ...

Insider Guide to Lean Marketing

September 6th, 2022|

As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This is where lean marketing steps into the breach, reaching out to smaller audiences with better ROI. Lean marketing optimizes campaigns for customers, pruning away unnecessary ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Crafting the Best-Ever Email Subject Lines

March 20th, 2023|

Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a lot of chaff that recipients must sift through each day, let alone actually open. So what are the magic words that persuade overwhelmed addressees to ...

Is ChatGPT Here to Stay?

March 13th, 2023|

In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which morphs uploaded photos into works of art. Another AI contender is DALL-E-2, which turns words ...

What Traits Identify Digital Leaders?

March 6th, 2023|

Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and materials. Both visionary and strategic, they see how technology can drive growth and innovation. ...

How Early Search Intent Can Boost Your SEO

February 27th, 2023|

Is your business flailing for footholds in rapidly changing markets? Here’s a cost-effective solution! Early intent insights offer priceless glimpses into what consumers really want, reflected in increasingly complex search parameters. Over the years, searches have become much more complex and nuanced. ...

Data Control is Top Priority for Businesses

February 20th, 2023|

Should I risk filiing in that form for a benefit? Or should I keep my personal data safe? Faced by millions of Internet users every day, this dilemma can be a headache for ambitious marketers. Luckily enough, there are workarounds that keep ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

— KEEP READING

More articles and valuable reads from our team of digital experts.

 

Making Money with a Mission

December 29th, 2022|

It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is ...

Boost Engagement with Interactive Content

December 28th, 2022|

Entertaining, informative, educational? Yes, interactive content ticks all these boxes for marketers seeking stronger engagement. And today – thanks to low-cost do-it-yourself tools – it’s never been easier ...

Marketing Leverage Drives Innovation

December 28th, 2022|

Twinned paths to prosperity, growth and innovation are vital for any business. New technologies and constant shifts in fashion fuel steady streams of new goods and services, forming ...

Why Proactive Marketers Will Thrive in 2023

December 27th, 2022|

As 2022 draws to a close, many communities and companies are still battling what might be called long (corporate) Covid: closed-for-ever businesses, stubborn unemployment, and lackluster financial performances. ...

Retrospective: Marketing Trends that defined 2022

December 27th, 2022|

Conversations, Convenience, Customization, and Creativity. These four words define the paths followed by the digital marketing universe in 2022.Despite economic headwinds, marketers responded enthusiastically to the task of clearing ...

World Cup Marketing Stats You Need To Know Now

December 21st, 2022|

It’s no secret that spectator sports are big business.  With some of the world’s largest audiences, they often reflect national and regional influences and preferences. The world’s favorite spectator sports include: Rugby ...

Fonts Boost Brand Recognition

October 11th, 2022|

You only get one chance to make a first impression – and that applies to brands as much as people. For products, packaging, ads, and landing pages are the digital equivalents of ...

Powerful New B2B Email Marketing Techniques

October 4th, 2022|

It’s a digital dinosaur in today’s rapidly metaversing 5G world. Nevertheless, email is still the most effective B2B marketing channel, followed closely by content marketing and social media. But the competition for ...

 

Insider Guide to Lean Marketing

September 6th, 2022|

As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This is where lean marketing steps into the breach, reaching out ...

Why You Should Always Cross-Post on Social Media

July 26th, 2022|

Responding to increasingly louder and more diverse consumer demands, specialized social media channels are launched constantly. Pro marketers must respond just as quickly to these new opportunities by maintaining a consistent brand ...

How to Create Effective Customer Journey Maps

August 8th, 2022|

Customers: complex, challenging, and constantly changing. That’s why one of the most effective ways of responding to their wants and needs – often spurred by trendy technology –  is through flexible customer journey ...

What’s the Future of IRL Marketing?

July 4th, 2022|

As the world emerges from its pandemic cocoon, digital brands must keep pace with this out-and-about trend. This is why they’re turning to IRL marketing, responding to consumers who are thirsty for ...