INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Bricks-and-Clicks: A New Retail Battlefield?

September 20th, 2021|

For decades, the online retail sector has been driven by books and music, personal electronics, and home appliances, together with footwear, clothing, and sports gear. However, digital marketers and their clients are still trying to decide whether decisions to buy are made initially at physical outlets, or ...

TikTok Pilots In-App Shopping Feature

September 15th, 2021|

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify merchants in the US, the ...

Pot Goes Pioneer: Weed Marketing Breaks Fresh Ground

September 9th, 2021|

It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long shadow. Some companies are surviving ...

Boosting Revenues Through Cutting Back On Cart Abandonment

September 3rd, 2021|

For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may be losing a massive 75% (or more!) of their potential sales to abandoned carts. Weekends are even worse: on Fridays, Saturdays, and Sundays, cart abandonment ...

New Client Alert: Tyed With Love ❤️

September 3rd, 2021|

Today we're pleased to announce the signing of a new ecommerce client, Tyed With Love. This amazing Boston brand has been at the forefront of bringing all of your tye dye desires to life and filling your world with amazing colors and patterns. Stay tuned as we ...

Millennials, Marketing and Social Media

August 26th, 2021|

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: Quality: 22% of millennials ...

Lead Generation: Effective Strategies and Tools

August 23rd, 2021|

Crucial to the success of your business, leads are valuable assets: potential customers who must be ushered gently through the sales funnel. But generating leads can be tricky, as it’s not always easy to build up interest in your products or services. Once a lead ...

Get some great marketing strategies from… Your customers!

August 16th, 2021|

Keeping customers happy is a crucial step for any business. Better still, happy customers – both B2B and B2C – are a powerful marketing tool. Here are innovative insights into converting prospects into sales, with a little help from your current customers. In fact, a ...

Google Shopping and Other Sales-Boosting Channels

August 9th, 2021|

One of the biggest and most pervasive things we work on with our ecommerce clients is their constant desires to boost revenue and sell more goods. But it's not simply about driving more traffic directly to their store, which we do well. It's also about expanding the ...

4+4 Compelling Reasons Why Live Chat is a B2B and B2C Must

August 2nd, 2021|

In today’s fast-paced world, responding instantly to queries is vital. And live chats are the best way to keep pace with these surging demands. In parallel, better customer experiences and higher agent productivity quickly fatten up that all-important bottom line. Meanwhile, a steadily expanding database paves the ...

Inside Info on the Latest LinkedIn Marketing Tools

July 19th, 2021|

People in the know have long been aware of the value of LinkedIn as a top marketing tool for generating high-quality leads. This is the perfect place for identifying and reaching out to B2B decision-makers that are seamlessly aligned with ideal customer profiles. And these profiles are ...

5 Simple Steps to Nail your Pitch Deck

July 12th, 2021|

Potential investors have seen and heard it all before – so how do ambitious start-ups grab their attention? Creating a stand-out pitch deck is as much about presentation as content, and even the most amazing unicorns need careful grooming. Here’s a rough explanation of why ...

What’s the Best eCommerce Platform for my business?

July 6th, 2021|

There’s such a vast variety of ecommerce platforms that businesses are flush with choice. The downside of all this diversity is that it can be hard to make the right choice, when signing up for a service. For certain types of goods, Shopify might be a great ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Invest in Long-Form Content for Better SEO

January 13th, 2022|

Often neglected in the insta-metrics world of digital marketing sizzle and fizzle, long-form content is designed for the long haul. Lacking the flashy appeal that grabs audience attention in social media posts and blogs, these evergreen pieces quietly bump up brand awareness, adding value to websites by: ...

Setting Up Your Marketing Strategy For A Successful 2022

January 4th, 2022|

Drawing up a dynamic marketing strategy for what promises to be an exciting year is the best way of staying on track during 2022. If annual goals and objectives are to be met over the next twelve months, flexible roadmaps guiding business decisions must keep pace with ...

2021: A Digital Marketing Year In Review

December 13th, 2021|

After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top 2.2 billion – well over a quarter of the global population of 7.7 billion people ...

Facebook Targets Small Businesses with New Conversational Ads

December 13th, 2021|

Interacting with potential customers through automated chats opens up a whole new world of opportunities for small businesses. No matter whether it’s a Click-to-Messenger ad or a Sponsored Message, these virtual conversations range from product recommendations to harvesting email addresses. Here’s how they work: Click-to-Messenger ...

Important Tips For Boosting Holiday Sales

November 22nd, 2021|

The holidays are here! And that means that sales will be soaring as 2021 draws to a close. So here are a few hot tips on how to keep up with digital marketing trends in an (almost) post-pandemic world. From early-bird Black Friday offers starting mid-November through ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

KEEP READING
— KEEP READING

More articles and valuable reads from our team of digital experts.

 

MarTech Trends for 2022

November 8th, 2021|

Marketing technology – aka MarTech – has come a long way from the random email shots that clogged the world’s inboxes and drove users crazy during the 1990s. Today, digital marketing tools ...

Marketing Objectives and How to Set Them

October 26th, 2021|

Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they can see where they are going, and how well they ...

Will Apple Kill Email Marketing Metrics?

October 4th, 2021|

If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, thanks to Apple.  Scheduled for introduction with their Fall 2021 ...

TikTok Pilots In-App Shopping Feature

September 15th, 2021|

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, ...

Millennials, Marketing and Social Media

August 26th, 2021|

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these ...

 

5 Simple Steps to Nail your Pitch Deck

July 12th, 2021|

Potential investors have seen and heard it all before – so how do ambitious start-ups grab their attention? Creating a stand-out pitch deck is as much about presentation as content, and even ...

  • CRO STrategies

Great CRO Strategies for your SaaS Business

May 23rd, 2021|

A key factor for business growth, retaining customers while attracting new buyers is no easy task. This is why conversion rate optimization and CRO strategies are vital tools for streamlining conversion processes. ...