— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Making Money with a Mission
It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is still inspiring dreams and plans for sweeping social changes. His idea was to move ...
Boost Engagement with Interactive Content
Entertaining, informative, educational? Yes, interactive content ticks all these boxes for marketers seeking stronger engagement. And today – thanks to low-cost do-it-yourself tools – it’s never been easier to generate gripping interactive content. However, user-friendly tools can make it even harder for ...
Do Cultural Differences Factor into International Marketing Strategies?
They most certainly do! The cornerstones of any international campaign, national cultures, and customs can be nightmares for marketing managers. Crafting messages and drawing up placement schedules for a single country is an easy task, compared to the complexities of the cultural quicksands ...
Marketing Leverage Drives Innovation
Twinned paths to prosperity, growth and innovation are vital for any business. New technologies and constant shifts in fashion fuel steady streams of new goods and services, forming unexpected – but often profitable – market segments. Innovation Must Be Company-Wide By keeping ...
Landing Page Winners: Design or Content?
In the Internet age, visuals are increasingly important. Confirming this trend are two newish channels launched worldwide only a year apart: Clubhouse (audios, 2019) now has a modest ten million users, while TikTok (videos, 2018) tops a massive 1.5 billion. Yes, Design ...
Seven B2B Steppingstones to Revenue-Boosting Content
When choosing vendors, an overwhelming majority of procurement managers want relevant content at every stage of the buying process: before, during, and after a deal was closed. More significantly, they want direct access to high-value content, with no need to talk to salespeople. ...
Why Proactive Marketers Will Thrive in 2023
As 2022 draws to a close, many communities and companies are still battling what might be called long (corporate) Covid: closed-for-ever businesses, stubborn unemployment, and lackluster financial performances. That means it's time to plan for a leaner, meaner 2023, because there’s another ...
Retrospective: Marketing Trends that defined 2022
Conversations, Convenience, Customization, and Creativity. These four words define the paths followed by the digital marketing universe in 2022.Despite economic headwinds, marketers responded enthusiastically to the task of clearing inventories, after years of lagging supply chains. With inflation gnawing steadily away at family budgets, ...
World Cup Marketing Stats You Need To Know Now
It’s no secret that spectator sports are big business. With some of the world’s largest audiences, they often reflect national and regional influences and preferences. The world’s favorite spectator sports include: Rugby – held every four years, the World Cup attracts close to 800 million viewers, mainly ...
Fonts Boost Brand Recognition
You only get one chance to make a first impression – and that applies to brands as much as people. For products, packaging, ads, and landing pages are the digital equivalents of introductions and interviews in the human world. That’s why every design element – including typefaces ...
Powerful New B2B Email Marketing Techniques
It’s a digital dinosaur in today’s rapidly metaversing 5G world. Nevertheless, email is still the most effective B2B marketing channel, followed closely by content marketing and social media. But the competition for attention is fierce, so effective B2B email marketing campaigns need top-quality content, presented in memorable ...
SaaS Marketing Strategies Driving Growth in 2022
One of the more discreet aspects of the digital revolution has been reshaping computer use over the past few decades. Now, there’s little doubt that software as a service (SaaS) is here to stay. Replacing scratch-prone CDs (remember them?) once used to upload software into desktops, today’s ...
Are You Already Thinking about Web 3.0 Strategies?
If not, you should be! So if you’re wondering how to shoehorn your sales model into this new digital culture, here’s an overview of Web3 and the unique advantages it offers forward-thinking businesses. Differences between Web 2.0 and Web 3.0 As businesses and marketers dip tentative toes ...
Why You Need Meta Business Suite and Business Manager for Clients
In today’s hyper-connected world, there are few more effective ways of communicating than through the Meta conglomerate. Within this umbrella organization, monthly active users (MAUs) communicate mainly through three of the major social networks: Facebook: almost three billion MAUs; WhatsApp: over two billion MAUs; Instagram: ...
Insider Guide to Lean Marketing
As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This is where lean marketing steps into the breach, reaching out to smaller audiences with better ROI. Lean marketing optimizes campaigns for customers, pruning away unnecessary ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Crafting the Best-Ever Email Subject Lines
Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a lot of chaff that recipients must sift through each day, let alone actually open. So what are the magic words that persuade overwhelmed addressees to ...
Is ChatGPT Here to Stay?
In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which morphs uploaded photos into works of art. Another AI contender is DALL-E-2, which turns words ...
What Traits Identify Digital Leaders?
Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and materials. Both visionary and strategic, they see how technology can drive growth and innovation. ...
How Early Search Intent Can Boost Your SEO
Is your business flailing for footholds in rapidly changing markets? Here’s a cost-effective solution! Early intent insights offer priceless glimpses into what consumers really want, reflected in increasingly complex search parameters. Over the years, searches have become much more complex and nuanced. ...
Data Control is Top Priority for Businesses
Should I risk filiing in that form for a benefit? Or should I keep my personal data safe? Faced by millions of Internet users every day, this dilemma can be a headache for ambitious marketers. Luckily enough, there are workarounds that keep ...
Should Marketing Strategies Adapt to Consumer Concerns about Inflation?
Worried about inflation? Absolutely! That’s the reaction of 250 US marketing decision-makers who responded to a recent survey of 250 major B2C, B2B, and DTC companies. So what are these top digital marketing experts predicting? The bad news: A huge majority (84%) ...
— KEEP READING
More articles and valuable reads from our team of digital experts.
How Do I Get Customers to Leave Great Reviews?
Persuading customers to leave reviews is an important part of any marketing strategy. While building trust with potential buyers, reviews also provide priceless feedback on how to improve ...
Is Digital Marketing Moving into a New Era?
No longer an abstract concept in an IT lab, Artificial Intelligence is already underpinning AI-based online advertising. Almost unnoticed, AI slipped into our lives through amenities we use ...
Do Saas Startups Need Guerilla Marketing?
Guerilla marketing is becoming a popular way for startups selling software as a service (Saas) to get their messages out to the world. This more subtle approach is ...
How to Streamline Content Workflows with More Effective Digital Marketing Strategies in 2023
In 2023, digital marketing managers are likely to be overwhelmed by all the options available to them. As management and virtual content creation processes become increasingly ...
7 Tested Tips on Drawing Up an Effective Marketing Strategy for 2023
Are you quite clear about what a marketing strategy is supposed to include? Encompassing a broad range of channels and platforms, it should encompass goals, content creation steps, ...
How Anchor Links Can Improve Your Landing Page
They’re simple, they’re tiny, and they take visitors straight to the text that interests them. Often neglected by page designers, anchor links are incredibly cool tools that let ...
Digital Marketing in 2023: Informed Guesses And Glimpses
Sharper, shorter, and more inclusive. That’s the marketing guideline for 2023, as companies and consumers continue to scramble for firmer footings in an unfamiliar world. Still aftershocked by the ...
10 Baby Steps for Website Optimization
Initial interactions between your wares and your prospective customers are often brief and impersonal: a casual mention, a glimpse of use, or an onscreen ad. And – unless ...
Making Money with a Mission
It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is ...
Boost Engagement with Interactive Content
Entertaining, informative, educational? Yes, interactive content ticks all these boxes for marketers seeking stronger engagement. And today – thanks to low-cost do-it-yourself tools – it’s never been easier ...
Do Cultural Differences Factor into International Marketing Strategies?
They most certainly do! The cornerstones of any international campaign, national cultures, and customs can be nightmares for marketing managers. Crafting messages and drawing up placement schedules for ...
Marketing Leverage Drives Innovation
Twinned paths to prosperity, growth and innovation are vital for any business. New technologies and constant shifts in fashion fuel steady streams of new goods and services, forming ...
Landing Page Winners: Design or Content?
In the Internet age, visuals are increasingly important. Confirming this trend are two newish channels launched worldwide only a year apart: Clubhouse (audios, 2019) now has a modest ...
Seven B2B Steppingstones to Revenue-Boosting Content
When choosing vendors, an overwhelming majority of procurement managers want relevant content at every stage of the buying process: before, during, and after a deal was closed. More ...
Why Proactive Marketers Will Thrive in 2023
As 2022 draws to a close, many communities and companies are still battling what might be called long (corporate) Covid: closed-for-ever businesses, stubborn unemployment, and lackluster financial performances. ...
Retrospective: Marketing Trends that defined 2022
Conversations, Convenience, Customization, and Creativity. These four words define the paths followed by the digital marketing universe in 2022.Despite economic headwinds, marketers responded enthusiastically to the task of clearing ...
World Cup Marketing Stats You Need To Know Now
It’s no secret that spectator sports are big business. With some of the world’s largest audiences, they often reflect national and regional influences and preferences. The world’s favorite spectator sports include: Rugby ...
Fonts Boost Brand Recognition
You only get one chance to make a first impression – and that applies to brands as much as people. For products, packaging, ads, and landing pages are the digital equivalents of ...
Powerful New B2B Email Marketing Techniques
It’s a digital dinosaur in today’s rapidly metaversing 5G world. Nevertheless, email is still the most effective B2B marketing channel, followed closely by content marketing and social media. But the competition for ...
SaaS Marketing Strategies Driving Growth in 2022
One of the more discreet aspects of the digital revolution has been reshaping computer use over the past few decades. Now, there’s little doubt that software as a service (SaaS) is here ...
Are You Already Thinking about Web 3.0 Strategies?
If not, you should be! So if you’re wondering how to shoehorn your sales model into this new digital culture, here’s an overview of Web3 and the unique advantages it offers forward-thinking ...
Why You Need Meta Business Suite and Business Manager for Clients
In today’s hyper-connected world, there are few more effective ways of communicating than through the Meta conglomerate. Within this umbrella organization, monthly active users (MAUs) communicate mainly through three of the major ...
Insider Guide to Lean Marketing
As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This is where lean marketing steps into the breach, reaching out ...
Here’s Why You Need Market Research Tools
The best way to find out what target audiences think is to explore their likes and dislikes through market research. Thanks to the Internet, massive amounts of personal information are available instantly, ...
Generating More Leads Through Your Online Marketing Campaigns
Do you want your marketing campaigns to generate more leads? Of course, you do if you’re serious about growing your business. No matter whether it’s an Etsy start-up or a long-established B2B ...
Data + Creativity: A Foolproof Recipe for Success?
Despite years of global economic disruption – a pandemic, a war, a churning jobs market, and political turmoil – people still need food, shelter, clothing, healthcare, and education. However, the ways that ...
How to Create Effective Customer Journey Maps
Customers: complex, challenging, and constantly changing. That’s why one of the most effective ways of responding to their wants and needs – often spurred by trendy technology – is through flexible customer ...
Why Does My Company Need Buyer Personas?
“As I was trying on sunglasses in the drugstore last week, a teenager reached for exactly the same pair. I’m a retired teacher, so we laughed and compared notes on why ...
Why You Should Always Cross-Post on Social Media
Responding to increasingly louder and more diverse consumer demands, specialized social media channels are launched constantly. Pro marketers must respond just as quickly to these new opportunities by maintaining a consistent brand ...
Complementary, Not Competitive: On-Page vs. Off-Page SEO
Basically, two sides of the same marketing technique, SEO is most effective when both approaches are used. This is because Google looks at ranking factors that are found both on and off ...
How to Create Effective Customer Journey Maps
Customers: complex, challenging, and constantly changing. That’s why one of the most effective ways of responding to their wants and needs – often spurred by trendy technology – is through flexible customer journey ...
What’s the Future of IRL Marketing?
As the world emerges from its pandemic cocoon, digital brands must keep pace with this out-and-about trend. This is why they’re turning to IRL marketing, responding to consumers who are thirsty for ...