INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Educating your clueless CEO about marketing

April 3rd, 2022|

Focused on products, profits, and percentage points, this CEO is pragmatic, practical, and suspicious of the marketing department. Does that sound like your boss? If so, you aren’t alone: surveys show that an incredible 80% of CEOs don’t trust CMOs. In contrast, 91% of them do trust ...

9 Easy Ways to Boost Social Media Engagement!

March 7th, 2022|

Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying close attention to every detail is a really smart investment. Here is a checklist of nine core elements that pump up traction for posts in ...

Does My Startup Need a Marketing Cofounder?

February 20th, 2022|

The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – startup founders are blessed with many natural talents. However, they tend (quite logically) to be ...

What Do Boards Want From Marketing?

February 14th, 2022|

That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the entire marketing industry has been redefined in just a few years. Struggling to catch up, ...

Use color psychology in your marketing to drive sales

February 5th, 2022|

As much art as science, marketing color psychology explores the meanings behind colors and how much they can drive conversions. Does this mean firms can make more money by simply tweaking their logo and website colors? Let’s find out … Color Perceptions Vary by Market  In a ...

Yes, Your Brand Needs a Discord Community

February 2nd, 2022|

With a lower profile than many of its competitors, Discord is a valuable social media marketing resource that is neglected by many companies. Free to use, setting up an ads-free Discord group – known somewhat confusingly as a server – is fast and very cheap. What is ...

What Top B2B Marketers Do Differently

January 25th, 2022|

A knack, a feeling, a finger on the pulse of the market? Call it what you will, B2B marketing experts know how to blend perfect proportions of promotion and information into their communications. Many B2B strategies necessarily target buying committees with several key stakeholders, each with their ...

How to Upgrade Media Coverage

January 19th, 2022|

When it comes to editorial coverage, journalists are a brand’s best friends. Always on the hunt for new angles and interesting stories, they are eager for newsworthy pitches that stand out from routine content streams. Regular Releases But Weak Returns? When a company is battling for editorial ...

Invest in Long-Form Content for Better SEO

January 13th, 2022|

Often neglected in the insta-metrics world of digital marketing sizzle and fizzle, long-form content is designed for the long haul. Lacking the flashy appeal that grabs audience attention in social media posts and blogs, these evergreen pieces quietly bump up brand awareness, adding value to websites by: ...

Setting Up Your Marketing Strategy For A Successful 2022

January 4th, 2022|

Drawing up a dynamic marketing strategy for what promises to be an exciting year is the best way of staying on track during 2022. If annual goals and objectives are to be met over the next twelve months, flexible roadmaps guiding business decisions must keep pace with ...

2021: A Digital Marketing Year In Review

December 13th, 2021|

After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top 2.2 billion – well over a quarter of the global population of 7.7 billion people ...

Facebook Targets Small Businesses with New Conversational Ads

December 13th, 2021|

Interacting with potential customers through automated chats opens up a whole new world of opportunities for small businesses. No matter whether it’s a Click-to-Messenger ad or a Sponsored Message, these virtual conversations range from product recommendations to harvesting email addresses. Here’s how they work: Click-to-Messenger ...

Important Tips For Boosting Holiday Sales

November 22nd, 2021|

The holidays are here! And that means that sales will be soaring as 2021 draws to a close. So here are a few hot tips on how to keep up with digital marketing trends in an (almost) post-pandemic world. From early-bird Black Friday offers starting mid-November through ...

B2B Content Strategy, and how to execute it to boost sales.

November 15th, 2021|

Marketing to businesses is like a marathon, planned for the longer term. That’s why B2B content strategies are very different from briefer campaigns reaching out to end-consumers through fast marketing sprints. Managers are busy people with looming performance targets, coping with endless demands on their time and ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Six Great Tips for Startups to Thrive In a Post-Pandemic World

June 7th, 2022|

After two and a half challenging years, the path to survival for embattled startups is becoming clear. Two key concepts stand out in this process: flexibility and resistance. Together, they underpinned successful workplace initiatives that responded creatively to pandemic constraints – and even flourished under difficult conditions. ...

Hyper-Personalization: The Future of Digital Marketing?

June 1st, 2022|

When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ways, they build up relationships that are underpinned by trust and customer loyalty. Good examples are Amazon and Uber. These early adopters of hyper-personalization enhance ...

Marketers Can Measure Everything – But Should They?

May 24th, 2022|

Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers often come from the financial side of the business. But they couldn’t be more out of touch with today’s digital world. In fact, everything is ...

How B2B Content Marketing Can Ease Your Business Problems

May 9th, 2022|

As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their main allies in this painful process is B2B content marketing. Many concepts that were once the unquestioned pillars of commerce are crumbling: just-in-time supply chains ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

KEEP READING
— KEEP READING

More articles and valuable reads from our team of digital experts.

 

How to Improve Your Brand Reputation

April 25th, 2022|

With so much attention focused on social media, websites can easily be neglected. Although brand-promoting content is important, it’s important to remember that its website is the beating heart of any business ...

14 SEO Hot Tips for 2022

April 25th, 2022|

As the world moves into a new era, one thing remains unchanged: Google still dominates the search engine sector. Nobody ever says “Let me Yandex that” … This means it’s important to ...

Does My Startup Need a Marketing Cofounder?

February 20th, 2022|

The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – ...

What Do Boards Want From Marketing?

February 14th, 2022|

That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the ...

How to Upgrade Media Coverage

January 19th, 2022|

When it comes to editorial coverage, journalists are a brand’s best friends. Always on the hunt for new angles and interesting stories, they are eager for newsworthy pitches that stand out from ...

Invest in Long-Form Content for Better SEO

January 13th, 2022|

Often neglected in the insta-metrics world of digital marketing sizzle and fizzle, long-form content is designed for the long haul. Lacking the flashy appeal that grabs audience attention in social media posts ...

2021: A Digital Marketing Year In Review

December 13th, 2021|

After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top ...

 

MarTech Trends for 2022

November 8th, 2021|

Marketing technology – aka MarTech – has come a long way from the random email shots that clogged the world’s inboxes and drove users crazy during the 1990s. Today, digital marketing tools ...

Marketing Objectives and How to Set Them

October 26th, 2021|

Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they can see where they are going, and how well they ...

Will Apple Kill Email Marketing Metrics?

October 4th, 2021|

If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, thanks to Apple.  Scheduled for introduction with their Fall 2021 ...

TikTok Pilots In-App Shopping Feature

September 15th, 2021|

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, ...