INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

ENGAGEMENT: Customer Feedback Dos, Don’ts and a Maybe

June 14th, 2021|

There’s no doubt that customer satisfaction and retention are major assets for any business. Regardless of size, steady streams of feedback from happy (and not-so-happy consumers) keep companies performing at their best. In fact, feedback – which includes queries and complaints, as well as positive and negative ...

Don’t Neglect Email Marketing In Your Overall Marketing Strategy

June 1st, 2021|

A golden oldie, but still one of the most effective components of your digital strategy, email campaigns still outperform many more modern channels. With expert leverage, an effective email marketing strategy is a great tool for selling products and services. Unlike social media followers, email marketing lists ...

  • CRO STrategies

Great CRO Strategies for your SaaS Business

May 23rd, 2021|

A key factor for business growth, retaining customers while attracting new buyers is no easy task. This is why conversion rate optimization and CRO strategies are vital tools for streamlining conversion processes. Particularly for software as a service (SaaS) businesses, it’s important that every step – from ...

Boosting B2B sales through Strategic Account-Based Marketing

May 11th, 2021|

Turning traditional marketing techniques upside down, Account-Based Marketing (ABM) targets specific companies at the very start of the sales process. This contrasts with the traditional scattershot approach used for decades by traditional advertising: reach out to thousands of readers in the hopes that some are potential (if ...

Thank-you pages open up extra conversion opportunities

April 23rd, 2021|

Closing a sale is far more than just the final stage in a transaction. Smart businesses view it as a vital step in the "and-then-what approach" to marketing, the start of a long-lasting relationship of mutual trust and respect. That’s why thank-you pages are not ...

Marketing is like sex, everyone thinks they’re good at it!

April 6th, 2021|

Why do so many people think they know more than pro marketers? Everybody understands marketing, right? A few fun posts, some eye-catching pics, a couple of celebrity endorsements and the jobs done, right? Shhh  –   there’s a digital marketing secret nobody talks about  Well ...

Email Marketing is Booming – Which is Why You Keep Opening Mine!

March 30th, 2021|

Our agency Transmyt generated a considerable amount of additional revenue by delivering informative, instructional, high-value emails to existing clients and prospects. These emails have peaked interest in our services from prospects and solidified relationships with existing customers who purchased more from us. The ...

Pumping up profits through lead scoring

March 22nd, 2021|

What’s the one thing that keeps a brand outperforming its peers? Finding (and then converting) high-quality leads! Sheer volume is not enough, as every lead is unique, and the world’s biggest and best brands know that it’s well-qualified leads that pump up the bottom line. ...

Google Web Stories: Hot Tips for content creators, marketers and SEO professionals

March 15th, 2021|

Designed for busy people craving mental ‘snacks’, fast-loading Google Web Stories provide innovative short-length content that is perfect to glance through during brief breaks. Blending text and images, audio, video and animation, this web-based version of the popular Stories format provides quick shots of information ...

Why excellent branding is critical in B2B Marketing

March 8th, 2021|

Possibly the most intangible aspect of the business world, a high-recognition brand can be the most valuable asset on a company’s balance sheet. Ask some of the world’s best-known brands, whose 2021 worth is measured in billions of dollars: over USD 323 billion for Apple, ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

TikTok Pilots In-App Shopping Feature

September 15th, 2021|

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify merchants in the US, the ...

Pot Goes Pioneer: Weed Marketing Breaks Fresh Ground

September 9th, 2021|

It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long shadow. Some companies are surviving ...

Boosting Revenues Through Cutting Back On Cart Abandonment

September 3rd, 2021|

For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may be losing a massive 75% (or more!) of their potential sales to abandoned carts. Weekends are even worse: on Fridays, Saturdays, and Sundays, cart abandonment ...

New Client Alert: Tyed With Love ❤️

September 3rd, 2021|

Today we're pleased to announce the signing of a new ecommerce client, Tyed With Love. This amazing Boston brand has been at the forefront of bringing all of your tye dye desires to life and filling your world with amazing colors and patterns. Stay tuned as we ...

Millennials, Marketing and Social Media

August 26th, 2021|

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: Quality: 22% of millennials ...

Lead Generation: Effective Strategies and Tools

August 23rd, 2021|

Crucial to the success of your business, leads are valuable assets: potential customers who must be ushered gently through the sales funnel. But generating leads can be tricky, as it’s not always easy to build up interest in your products or services. Once a lead ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

KEEP READING
— KEEP READING

More articles and valuable reads from our team of digital experts.

 

5 Simple Steps to Nail your Pitch Deck

July 12th, 2021|

Potential investors have seen and heard it all before – so how do ambitious start-ups grab their attention? Creating a stand-out pitch deck is as much about presentation as content, and even ...

  • CRO STrategies

Great CRO Strategies for your SaaS Business

May 23rd, 2021|

A key factor for business growth, retaining customers while attracting new buyers is no easy task. This is why conversion rate optimization and CRO strategies are vital tools for streamlining conversion processes. ...

 

Your Next Digital Addiction: Clubhouse

February 28th, 2021|

Popularity and exclusivity might seem like a contradiction in terms, but not for Clubhouse, the red-hot audio-only networking app that took off like a rocket since its April 2020 launch. ...