— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
The great digital detox
Did you know that one in three adults in the US & UK are now reducing their social media use? In fact some 6% of users have removed an app from their phone, 6% have permanently deleted their accounts and 8% have both deleted their accounts and ...
You are now about to enter the… Thumb Zone
There are many elements to take into consideration when formulating your mobile user experience, but it’s extremely important to keep thumb friendliness top-of-mind. On desktop devices, users use a mouse to interact with the screen. They can move their mouse to a navigation menu with ease. This ...
Video Video Video
As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to to convince you that video is an important component of your media and content marketing strategy. 72 Hours of video are uploaded to YouTube every 60 ...
Are your marketing decisions data-driven?
Marketing needs to be data-driven to be effective. If you know your target user’s behavior, goals, pain points, and challenges, you can develop marketing campaigns that cater to their specific needs... “Without big data, you are blind and deaf and in the middle ...
10 Marketing Analytics Tools For 2021
The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every ...
E-Commerce: Abandoned Cart Emails. Use Them!!
If you're in any type of e-commerce business such as cannabis, online cbd products or clothing, without a doubt you're looking for ways to boost sales and revenue. An abandoned cart email is a follow-up email sent to someone who has added items to their cart, and ...
Why website maintenance is important?
The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. Websites need routine maintenance to ensure that all of the components (links, inquiry or contact forms, images, ...
How To Contact Facebook Support Live
As a digital marketing agency, we're managing a portfolio of various Facebook pages, and while our main focus is not Media Buys, we do run a handful or paid campaigns, sponsored stories and boosted posts across the entire Facebook Network. They've made their system so intuitive ...
Does your business have a Roadmap?
A strategic roadmap is a time-based plan that defines where a business is in their lifecycle, where it wants to go, and how to get it there. It is a visual representation that organizes and presents important information that should (but not must) require buy in ...
The Importance of Color In Your Marketing
When marketing new products, creating campaigns and establishing a brand identity, it’s critically important that you consider the use of colors on your target audiences. Research shows that the proper use of color increases brand recognition by 80%. It also raises the visual appearance by 93%. ...
Let’s Talk “Conversion Rate Optimization”
If you’re unfamiliar with the term "Conversion Rate Optimization", here’s the best way of phrasing it: Traffic is what you get. Conversion optimization is what you do with it, such as making a sale or capturing a lead. Turns out, what you do with your existing ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
8 Trends in Digital Marketing to Expect for 2021
The current pandemic has dramatically changed how businesses are operating this year. More services and products have moved online and in-person marketing methods have become a thing of the past. In this post, we will try to wrap our heads around how this year has changed digital ...
Account-Based Marketing: A Step-By-Step Guide
Are you one of the thousands of companies that are working on getting their account-based marketing (ABM) strategy off the ground in 2021? Account-based marketing has started to get a lot of traction in the last couple of years and our guess is that’s going to get ...
Ecommerce: Outlining the Customer Journey. From Prospect to Loyal Customer and Brand Advocate
Customer journey mapping is hot stuff these days, and for good reason: A great customer journey translates itself into sales that don’t require selling. Sales without selling? Yes, we’re talking customer loyalty. Nail this, and you’ve found yourself a hen that lays golden eggs. In short: An ...
The ADA is going after the real estate industry for web accessibility and next they’re coming for you!
Everybody deserves equal opportunities and rights in order to live a life of dignity and value. However, people with disabilities have often been discriminated against either covertly or explicitly. The Americans with Disabilities Act (ADA) was passed in 1990 to prevent this discrimination. Let's give you an overview. ...
Social lead ads vs landing pages 2021
Social media lead ads are so simple. When the ad appears in a user's feed, they fill in their contact information without ever leaving the platform. In fact, in most cases, Facebook, LinkedIn etc., pre-populate the lead forms with user data making the barrier to submission as ...
Data analyst releases visualization of top Google search trends 2020
2020 has certainly been a wild year. And while the Covid-19 pandemic has dominated our lives, there were plenty of other events that captured our attention and became points of conversations and searches. Roshaan Khan, a data analyst, perfectly captured the year's top searches in a ...
— KEEP READING
More articles and valuable reads from our team of digital experts.
2021: How To Develop A Killer Marketing Strategy
I've had the distinct pleasure of working with some incredible companies around the world, ranging from fledgling startups all the way up to multinational bluechip corporations. I've served those companies as head ...
How to use content marketing to grow your business
Marketing your service or product to generate demand is among the hardest challenges new businesses have to overcome. Resources and budgets may be tight at first, so paying for marketing channels could ...
The importance of marketing and brand messaging in uncertain times and how to get it right
Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find ...
Racial profiling is illegal, but customer profiling should always be done.
So what is "Customer Profiling" anyway? Customer profiling may sound like a mug shot lineup of your customers, but their purpose is far more innocent. A customer profile is a group of ...
Here are 51 things you can do to boost your website traffic?
These days it feels like everyone is struggling to keep their website traffic up or grow it for that matter. If you're running an online business that is definitely one of the ...
CEOs… Is your brand succeeding?
While it's true that analytics and business intelligence tools help marketers and business owners dig into the true numbers of marketing and optimization efforts, there's another component to understanding your brand's growth ...
Is email marketing dead?
If you’re doing business in the developed world, your customers are using email without a doubt. You should be as well. No matter how small your business is, you have the power ...
How do you build your personal brand?
How do you build your personal brand? An old mentor used to tell me "People buy from people they like, unless you have the cure for cancer." Reply to this email and ...
The great digital detox
Did you know that one in three adults in the US & UK are now reducing their social media use? In fact some 6% of users have removed an app from their ...
You are now about to enter the… Thumb Zone
There are many elements to take into consideration when formulating your mobile user experience, but it’s extremely important to keep thumb friendliness top-of-mind. On desktop devices, users use a mouse to interact ...
Video Video Video
As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to to convince you that video is an important component of your ...
Are your marketing decisions data-driven?
Marketing needs to be data-driven to be effective. If you know your target user’s behavior, goals, pain points, and challenges, you can develop marketing campaigns that cater to their specific needs... ...
10 Marketing Analytics Tools For 2021
The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement ...
E-Commerce: Abandoned Cart Emails. Use Them!!
If you're in any type of e-commerce business such as cannabis, online cbd products or clothing, without a doubt you're looking for ways to boost sales and revenue. An abandoned cart email ...
Why website maintenance is important?
The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. Websites need ...
How To Contact Facebook Support Live
As a digital marketing agency, we're managing a portfolio of various Facebook pages, and while our main focus is not Media Buys, we do run a handful or paid campaigns, sponsored ...
Does your business have a Roadmap?
A strategic roadmap is a time-based plan that defines where a business is in their lifecycle, where it wants to go, and how to get it there. It is a visual ...
The Importance of Color In Your Marketing
When marketing new products, creating campaigns and establishing a brand identity, it’s critically important that you consider the use of colors on your target audiences. Research shows that the proper use ...
Let’s Talk “Conversion Rate Optimization”
If you’re unfamiliar with the term "Conversion Rate Optimization", here’s the best way of phrasing it: Traffic is what you get. Conversion optimization is what you do with it, such as ...