Insights + Articles

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Bricks-and-Clicks: A New Retail Battlefield?

Tony Hyppolite2021-09-27T12:51:36+00:00September 20th, 2021|

For decades, the online retail sector has been driven by books and music, personal electronics, and home appliances, together with footwear, clothing, and sports gear. However, digital marketers and their clients are still trying to decide whether decisions to buy are made initially at physical outlets, or ...

TikTok Pilots In-App Shopping Feature

Jeremy Mays2021-09-16T13:14:45+00:00September 15th, 2021|

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify merchants in the US, the ...

Pot Goes Pioneer: Weed Marketing Breaks Fresh Ground

Jeremy Mays2021-09-09T19:46:36+00:00September 9th, 2021|

It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long shadow. Some companies are surviving ...

Boosting Revenues Through Cutting Back On Cart Abandonment

Jeremy Mays2021-09-03T19:20:29+00:00September 3rd, 2021|

For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may be losing a massive 75% (or more!) of their potential sales to abandoned carts. Weekends are even worse: on Fridays, Saturdays, and Sundays, cart abandonment ...

New Client Alert: Tyed With Love ❤️

Jeremy Mays2021-09-03T17:47:24+00:00September 3rd, 2021|

Today we're pleased to announce the signing of a new ecommerce client, Tyed With Love. This amazing Boston brand has been at the forefront of bringing all of your tye dye desires to life and filling your world with amazing colors and patterns. Stay tuned as we ...

Millennials, Marketing and Social Media

Jeremy Mays2021-08-26T20:37:50+00:00August 26th, 2021|

Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: Quality: 22% of millennials ...

Lead Generation: Effective Strategies and Tools

Jeremy Mays2021-08-23T14:26:02+00:00August 23rd, 2021|

Crucial to the success of your business, leads are valuable assets: potential customers who must be ushered gently through the sales funnel. But generating leads can be tricky, as it’s not always easy to build up interest in your products or services. Once a lead ...

Get some great marketing strategies from… Your customers!

Jeremy Mays2021-08-16T15:37:39+00:00August 16th, 2021|

Keeping customers happy is a crucial step for any business. Better still, happy customers – both B2B and B2C – are a powerful marketing tool. Here are innovative insights into converting prospects into sales, with a little help from your current customers. In fact, a ...

Google Shopping and Other Sales-Boosting Channels

Jeremy Mays2021-08-09T17:07:41+00:00August 9th, 2021|

One of the biggest and most pervasive things we work on with our ecommerce clients is their constant desires to boost revenue and sell more goods. But it's not simply about driving more traffic directly to their store, which we do well. It's also about expanding the ...

4+4 Compelling Reasons Why Live Chat is a B2B and B2C Must

Jeremy Mays2021-08-02T19:21:08+00:00August 2nd, 2021|

In today’s fast-paced world, responding instantly to queries is vital. And live chats are the best way to keep pace with these surging demands. In parallel, better customer experiences and higher agent productivity quickly fatten up that all-important bottom line. Meanwhile, a steadily expanding database paves the ...

Seven Signs It’s Time to Hire A Digital Marketing Agency.

Jeremy Mays2021-07-26T19:45:14+00:00July 26th, 2021|

So you want to pump up your sales? Boost your bottom line? Burnish your brand? In today’s online markets, the only way to do this is through a solid digital marketing strategy. But that’s only the first step. Knowing exactly how to implement your strategy and then ...

Inside Info on the Latest LinkedIn Marketing Tools

Jeremy Mays2021-07-26T14:13:28+00:00July 19th, 2021|

People in the know have long been aware of the value of LinkedIn as a top marketing tool for generating high-quality leads. This is the perfect place for identifying and reaching out to B2B decision-makers that are seamlessly aligned with ideal customer profiles. And these profiles are ...

5 Simple Steps to Nail your Pitch Deck

Jeremy Mays2021-07-12T18:46:28+00:00July 12th, 2021|

Potential investors have seen and heard it all before – so how do ambitious start-ups grab their attention? Creating a stand-out pitch deck is as much about presentation as content, and even the most amazing unicorns need careful grooming. Here’s a rough explanation of why ...

What’s the Best eCommerce Platform for my business?

Jeremy Mays2021-07-06T20:19:20+00:00July 6th, 2021|

There’s such a vast variety of ecommerce platforms that businesses are flush with choice. The downside of all this diversity is that it can be hard to make the right choice, when signing up for a service. For certain types of goods, Shopify might be a great ...

CONTENT MARKETING: Getting attention or keeping it? That’s the question…

Jeremy Mays2021-06-28T14:53:35+00:00June 28th, 2021|

There’s some scary news for marketers in a recently-published study in Denmark. Its authors suggest that the sheer volume of information with which we are all bombarded 24/7 is causing the collective global attention span to shrink rapidly: they reckon it’s now down to around eight seconds! ...

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Invest in Long-Form Content for Better SEO

Jeremy Mays2022-01-13T16:29:02+00:00January 13th, 2022|

Often neglected in the insta-metrics world of digital marketing sizzle and fizzle, long-form content is designed for the long haul. Lacking the flashy appeal that grabs audience attention in social media posts and blogs, these evergreen pieces quietly bump up brand awareness, adding value to websites by: ...

Setting Up Your Marketing Strategy For A Successful 2022

Jeremy Mays2022-01-04T22:39:40+00:00January 4th, 2022|

Drawing up a dynamic marketing strategy for what promises to be an exciting year is the best way of staying on track during 2022. If annual goals and objectives are to be met over the next twelve months, flexible roadmaps guiding business decisions must keep pace with ...

2021: A Digital Marketing Year In Review

Jeremy Mays2021-12-14T15:54:54+00:00December 13th, 2021|

After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top 2.2 billion – well over a quarter of the global population of 7.7 billion people ...

What You Need To Know About Imminent US Data Privacy Laws and How They Will Impact Your Business

Jeremy Mays2021-12-13T21:40:06+00:00December 13th, 2021|

When it comes to consumer rights and data privacy, the USA has struggled to keep pace with the rest of the world. In contrast to Europe’s General Data Protection Regulations (GDPR), which came into effect in 2018, soon followed by Brazil’s LGPD and South Africa’s POPI, this ...

Facebook Targets Small Businesses with New Conversational Ads

Jeremy Mays2021-12-13T18:57:04+00:00December 13th, 2021|

Interacting with potential customers through automated chats opens up a whole new world of opportunities for small businesses. No matter whether it’s a Click-to-Messenger ad or a Sponsored Message, these virtual conversations range from product recommendations to harvesting email addresses. Here’s how they work: Click-to-Messenger ...

Important Tips For Boosting Holiday Sales

Jeremy Mays2021-11-22T20:43:25+00:00November 22nd, 2021|

The holidays are here! And that means that sales will be soaring as 2021 draws to a close. So here are a few hot tips on how to keep up with digital marketing trends in an (almost) post-pandemic world. From early-bird Black Friday offers starting mid-November through ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

12 Shares

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

KEEP READING ⟶

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

— FEATURED

— KEEP READING

More articles and valuable reads from our team of digital experts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.

66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.

Only 39% of retailers send personalized product recommendations via email.

54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer

7% of people say they would be likely to engage with a birthday email sent by a retailer.

Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics