— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Educating your clueless CEO about marketing
Focused on products, profits, and percentage points, this CEO is pragmatic, practical, and suspicious of the marketing department. Does that sound like your boss? If so, you aren’t alone: surveys show that an incredible 80% of CEOs don’t trust CMOs. In contrast, 91% of them do trust ...
9 Easy Ways to Boost Social Media Engagement!
Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying close attention to every detail is a really smart investment. Here is a checklist of nine core elements that pump up traction for posts in ...
Does My Startup Need a Marketing Cofounder?
The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – startup founders are blessed with many natural talents. However, they tend (quite logically) to be ...
What Do Boards Want From Marketing?
That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the entire marketing industry has been redefined in just a few years. Struggling to catch up, ...
Use color psychology in your marketing to drive sales
As much art as science, marketing color psychology explores the meanings behind colors and how much they can drive conversions. Does this mean firms can make more money by simply tweaking their logo and website colors? Let’s find out … Color Perceptions Vary by Market In a ...
Yes, Your Brand Needs a Discord Community
With a lower profile than many of its competitors, Discord is a valuable social media marketing resource that is neglected by many companies. Free to use, setting up an ads-free Discord group – known somewhat confusingly as a server – is fast and very cheap. What is ...
What Top B2B Marketers Do Differently
A knack, a feeling, a finger on the pulse of the market? Call it what you will, B2B marketing experts know how to blend perfect proportions of promotion and information into their communications. Many B2B strategies necessarily target buying committees with several key stakeholders, each with their ...
How to Upgrade Media Coverage
When it comes to editorial coverage, journalists are a brand’s best friends. Always on the hunt for new angles and interesting stories, they are eager for newsworthy pitches that stand out from routine content streams. Regular Releases But Weak Returns? When a company is battling for editorial ...
Invest in Long-Form Content for Better SEO
Often neglected in the insta-metrics world of digital marketing sizzle and fizzle, long-form content is designed for the long haul. Lacking the flashy appeal that grabs audience attention in social media posts and blogs, these evergreen pieces quietly bump up brand awareness, adding value to websites by: ...
Setting Up Your Marketing Strategy For A Successful 2022
Drawing up a dynamic marketing strategy for what promises to be an exciting year is the best way of staying on track during 2022. If annual goals and objectives are to be met over the next twelve months, flexible roadmaps guiding business decisions must keep pace with ...
2021: A Digital Marketing Year In Review
After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top 2.2 billion – well over a quarter of the global population of 7.7 billion people ...
What You Need To Know About Imminent US Data Privacy Laws and How They Will Impact Your Business
When it comes to consumer rights and data privacy, the USA has struggled to keep pace with the rest of the world. In contrast to Europe’s General Data Protection Regulations (GDPR), which came into effect in 2018, soon followed by Brazil’s LGPD and South Africa’s POPI, this ...
Facebook Targets Small Businesses with New Conversational Ads
Interacting with potential customers through automated chats opens up a whole new world of opportunities for small businesses. No matter whether it’s a Click-to-Messenger ad or a Sponsored Message, these virtual conversations range from product recommendations to harvesting email addresses. Here’s how they work: Click-to-Messenger ...
Important Tips For Boosting Holiday Sales
The holidays are here! And that means that sales will be soaring as 2021 draws to a close. So here are a few hot tips on how to keep up with digital marketing trends in an (almost) post-pandemic world. From early-bird Black Friday offers starting mid-November through ...
B2B Content Strategy, and how to execute it to boost sales.
Marketing to businesses is like a marathon, planned for the longer term. That’s why B2B content strategies are very different from briefer campaigns reaching out to end-consumers through fast marketing sprints. Managers are busy people with looming performance targets, coping with endless demands on their time and ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Are Digital Advertising Challenges Forcing Brands Back to Traditional Channels?
“The reports of my death have been greatly exaggerated” Mark Twain Long rumored to be following the dinosaurs into the tarpits of time, traditional advertising is still very much alive. In fact, TradAd is heading for growth for the first time in ...
Six Great Tips for Startups to Thrive In a Post-Pandemic World
After two and a half challenging years, the path to survival for embattled startups is becoming clear. Two key concepts stand out in this process: flexibility and resistance. Together, they underpinned successful workplace initiatives that responded creatively to pandemic constraints – and even flourished under difficult conditions. ...
Hyper-Personalization: The Future of Digital Marketing?
When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ways, they build up relationships that are underpinned by trust and customer loyalty. Good examples are Amazon and Uber. These early adopters of hyper-personalization enhance ...
Marketers Can Measure Everything – But Should They?
Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers often come from the financial side of the business. But they couldn’t be more out of touch with today’s digital world. In fact, everything is ...
How B2B Content Marketing Can Ease Your Business Problems
As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their main allies in this painful process is B2B content marketing. Many concepts that were once the unquestioned pillars of commerce are crumbling: just-in-time supply chains ...
— KEEP READING
More articles and valuable reads from our team of digital experts.
Whats, Whys, and Hows of Ethical Marketing
Aligning your marketing strategy with ethical concepts is one of the best ways to burnish your brand. That’s because ethics is becoming increasingly important across a broad range of age brackets and ...
How to Improve Your Brand Reputation
With so much attention focused on social media, websites can easily be neglected. Although brand-promoting content is important, it’s important to remember that its website is the beating heart of any business ...
Social Media Post Checklist: Nine Easy Ways of Boosting Social Media Engagement
Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying close attention to every detail is a really smart investment. ...
14 SEO Hot Tips for 2022
As the world moves into a new era, one thing remains unchanged: Google still dominates the search engine sector. Nobody ever says “Let me Yandex that” … This means it’s important to ...
Account-Based Marketing: Another Overview
“Don’t count the people you reach; reach the people that count.” This is the core principle of account-based marketing – and it was coined more than fifty years ago by the Father ...
Should You Go for Agile Marketing or Stick with Tradition?
Agile marketing is undoubtedly the future. Focused on creating content that attracts target audiences, it helps convert browsers into buyers. As an added benefit, it keeps you right in step with industry ...
Social Media Strategy in 2022: What, How, and Who?
So… has your business ever drawn up an effective social media strategy? It seems like a no-brainer, but a surprising number of companies have simply been leaping blindly onto the social media ...
Six Steps for Hooking Your Audience Through Stories
Looking for a new marketing tool? A powerful but under-used outreach technique, storytelling is a great way to grow and diversify your business. Since the dawn of time, stories have stirred up emotions, reflected in ...
Educating your clueless CEO about marketing
Focused on products, profits, and percentage points, this CEO is pragmatic, practical, and suspicious of the marketing department. Does that sound like your boss? If so, you aren’t alone: surveys show that ...
9 Easy Ways to Boost Social Media Engagement!
Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying close attention to every detail is a really smart investment. ...
Does My Startup Need a Marketing Cofounder?
The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – ...
What Do Boards Want From Marketing?
That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the ...
Use color psychology in your marketing to drive sales
As much art as science, marketing color psychology explores the meanings behind colors and how much they can drive conversions. Does this mean firms can make more money by simply tweaking their ...
Yes, Your Brand Needs a Discord Community
With a lower profile than many of its competitors, Discord is a valuable social media marketing resource that is neglected by many companies. Free to use, setting up an ads-free Discord group ...
What Top B2B Marketers Do Differently
A knack, a feeling, a finger on the pulse of the market? Call it what you will, B2B marketing experts know how to blend perfect proportions of promotion and information into their ...
How to Upgrade Media Coverage
When it comes to editorial coverage, journalists are a brand’s best friends. Always on the hunt for new angles and interesting stories, they are eager for newsworthy pitches that stand out from ...
Invest in Long-Form Content for Better SEO
Often neglected in the insta-metrics world of digital marketing sizzle and fizzle, long-form content is designed for the long haul. Lacking the flashy appeal that grabs audience attention in social media posts ...
Setting Up Your Marketing Strategy For A Successful 2022
Drawing up a dynamic marketing strategy for what promises to be an exciting year is the best way of staying on track during 2022. If annual goals and objectives are to be ...
2021: A Digital Marketing Year In Review
After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top ...
What You Need To Know About Imminent US Data Privacy Laws and How They Will Impact Your Business
When it comes to consumer rights and data privacy, the USA has struggled to keep pace with the rest of the world. In contrast to Europe’s General Data Protection Regulations (GDPR), which ...
Facebook Targets Small Businesses with New Conversational Ads
Interacting with potential customers through automated chats opens up a whole new world of opportunities for small businesses. No matter whether it’s a Click-to-Messenger ad or a Sponsored Message, these virtual conversations ...
Important Tips For Boosting Holiday Sales
The holidays are here! And that means that sales will be soaring as 2021 draws to a close. So here are a few hot tips on how to keep up with digital ...
B2B Content Strategy, and how to execute it to boost sales.
Marketing to businesses is like a marathon, planned for the longer term. That’s why B2B content strategies are very different from briefer campaigns reaching out to end-consumers through fast marketing sprints. Managers ...
MarTech Trends for 2022
Marketing technology – aka MarTech – has come a long way from the random email shots that clogged the world’s inboxes and drove users crazy during the 1990s. Today, digital marketing tools ...
Does Content Syndication Really Boost Exposure?
Content marketing is tricky and necessary. It's an important component of your digital marketing strategy, but to do make it effective, it can take a considerable amount of time to create content ...
Marketing Objectives and How to Set Them
Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they can see where they are going, and how well they ...
The Death of The Cookie: Reaching Customers In The Age of Privacy.
All over the world, consumers are demanding better protection from their governments, with regulators introducing new consumer privacy and data protection laws. This means that businesses are having to restructure their approaches ...
Diversify for Survival: Facebook Outage Shakes Up Small Businesses
Trapped in digital amber for eight hours, users all over the world were shocked when the Facebook app family went off the air on October 4. In a shocking demonstration of its ...
Will Apple Kill Email Marketing Metrics?
If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, thanks to Apple. Scheduled for introduction with their Fall 2021 ...
Bumping up Business through Website Conversion Strategies
Conversions come in all shapes and sizes, from micro (following you on social media) to macro (making a sale). Intermediate steps include signing up for a newsletter or booking a demo – ...
The Death of The Cookie: Reaching Customers In The Age of Privacy.
All over the world, consumers are demanding better protection from their governments, with regulators introducing new consumer privacy and data protection laws. This means that businesses are having to restructure their approaches to ...
TikTok Pilots In-App Shopping Feature
Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, ...