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After two and a half challenging years, the path to survival for embattled startups is becoming clear. Two key concepts stand out ...
When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ...
Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers ...
As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their ...
Aligning your marketing strategy with ethical concepts is one of the best ways to burnish your brand. That’s because ethics is becoming ...