If not, you should be! So if you’re wondering how to shoehorn your sales model into this new digital culture, here’s an overview of Web3 and the unique advantages it offers forward-thinking businesses. Differences between Web 2.0 and Web 3.0 As businesses ...
In today’s hyper-connected world, there are few more effective ways of communicating than through the Meta conglomerate. Within this umbrella organization, monthly active users (MAUs) communicate mainly through three of the major social networks: Facebook: almost three billion MAUs; WhatsApp: ...
As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This is where lean marketing steps into the breach, reaching out to smaller audiences with better ROI. Lean marketing optimizes campaigns ...
The best way to find out what target audiences think is to explore their likes and dislikes through market research. Thanks to the Internet, massive amounts of personal information are available instantly, with more detailed data easily obtained through market research tools. ...
Do you want your marketing campaigns to generate more leads? Of course, you do if you’re serious about growing your business. No matter whether it’s an Etsy start-up or a long-established B2B enterprise, generating high-grade leads is the first stepping-stone to success. ...
Despite years of global economic disruption – a pandemic, a war, a churning jobs market, and political turmoil – people still need food, shelter, clothing, healthcare, and education. However, the ways that they obtain them may well have changed forever. That’s why ...
Customers: complex, challenging, and constantly changing. That’s why one of the most effective ways of responding to their wants and needs – often spurred by trendy technology – is through flexible customer journey maps. Customer journeys are rarely linear. This is why ...
“As I was trying on sunglasses in the drugstore last week, a teenager reached for exactly the same pair. I’m a retired teacher, so we laughed and compared notes on why we both liked this frame.” Has this situation ...
Responding to increasingly louder and more diverse consumer demands, specialized social media channels are launched constantly. Pro marketers must respond just as quickly to these new opportunities by maintaining a consistent brand image across all platforms while tailoring the brand voice to ...
Basically, two sides of the same marketing technique, SEO is most effective when both approaches are used. This is because Google looks at ranking factors that are found both on and off your pages. Under some circumstances, it can be a good ...