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  • Industries

    Tech Startups

    Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

    Hospitality

    The internet has become so integral to tourism and hospitality that it’s hard to even imagine how we ever got by without it.

    Real Estate

    Widespread access to digital technology has radically changed the landscape for the real estate industry.

    Professional Services

    For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

    Health & Wellness

    Navigating the booming health service sector can be an obstacle course and standing tall amidst a noisy crowd of competitors.

    eCommerce

    With growth in online shopping now significantly outpacing that of bricks-and-mortar retail, it’s an exciting time to be in e-commerce.

    Government

    In today’s hyper-connected, customer-centric world, government bodies have had to radically adapt their approach to service delivery.

    Enterprise Business

    Enterprise businesses operate on a whole different level, where complexity, scale, and efficiency are paramount.
  • Services

    Digital Strategy

    Creating digital strategies that help you make an impact and drive your digital dollar further

    Websites

    Industry-leading websites from an agency that has been building them since 2003

    Branding & Creative

    Our creative team is ready to create your identity beyond just a logo and a tagline.

    Email Marketing

    Laying the foundations for successful and industry-leading digital projects

    Digital Design

    Bringing digital assets to life with beautiful and functional design

    UX Design

    Understanding human behaviour and problem-solving through design

    Hosting

    Reliable and scalable hosting solutions to suit a broad range of organisational needs

    Fractional CMO

    Part-time, flexible, senior-level marketing expertise for companies of all sizes

    Social Marketing

    Social Media is no longer just for brand visibility—it’s where businesses build connections.

    Content Services

    Guiding clients with content strategy and helping them create content that converts

    Application Development

    Designing web applications to offer the ultimate in flexibility, scale and performance

    Product Development

    From SaaS solutions to mobile apps, Transmyt can support your product vision

    SEO

    Making your website and digital assets more findable in organic search

    Data & Analytics

    Creating digital strategies that help you make an impact and drive your digital dollar further

    Paid Media

    In a crowded digital landscape, organic growth alone often isn’t enough to drive results

    Support & Maintenance

    Providing insurance for your digital assets and ensuring they remain best-in-class

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MVP vs. MLP: What Founders Get Wrong About Early Product Design

The MVP—Minimum Viable Product—has become gospel in startup circles. Build fast, test fast, fail fast. But in today’s crowded market, viability ...

By Jeremy Mays|2025-07-01T06:01:37+00:00July 1st, 2025|MLP, MVP|

Stop “Romanticizing” Chaos: Discipline Is the Real Founder Superpower

The startup myth goes like this: work 20-hour days, pivot constantly, chase the high of the new. That’s what makes a ...

By Jeremy Mays|2025-06-30T06:54:56+00:00June 30th, 2025|Strategy|

Build a Leadership Team That Challenges You, Not Just Follows You (Without Chaos)

Most founders build their first leadership teams for speed, comfort, and alignment. Understandably, you’re strapped for time and need people who ...

By Jeremy Mays|2025-06-05T09:59:45+00:00June 5th, 2025|Leadership|

Why Repeat Customers Are the Backbone of Business Survival

Many small business growth strategies include the dangerous assumption that success comes from acquiring more customers. However, customer acquisition without customer ...

By Jeremy Mays|2025-06-11T08:41:12+00:00June 4th, 2025|Business|

The Power of Sequenced Campaigns in Sustainable Growth

Effective marketing requires strategic campaign sequencing to guide prospects methodically through each stage of their buying journey. Random, disconnected marketing tactics ...

By Jeremy Mays|2025-06-04T08:55:27+00:00May 27th, 2025|Marketing Strategies|

Why Shiny Object Syndrome Is Your Biggest Business Threat

Every entrepreneur knows the adrenaline rush of a new idea. The promise of opportunity is exciting, it feels innovative, creative, and ...

By Jeremy Mays|2025-05-27T12:14:20+00:00May 27th, 2025|Business|

How Great Brands Tell the Same Story in Ten Different Places

If your brand’s story changes depending on where people find you, you're not telling a story. You're improvising. In a world ...

By Jeremy Mays|2025-05-26T18:09:45+00:00May 26th, 2025|Branding|

The Ethics of Silence: Why Tech Companies Make It Impossible to Get Support (and Why It’s Malpractice)

The Great Support Mirage Let’s start with a story that’s probably all too familiar. One of our agency’s client projects recently hit ...

By Jeremy Mays|2025-05-20T14:21:14+00:00May 20th, 2025|Technology|

Why Every Business Is Becoming a Tech Business (Whether You Like It or Not)

In the past, businesses could think of technology as a support function, delegated to the IT team or outsourced to vendors. ...

By Jeremy Mays|2025-05-07T19:09:13+00:00May 7th, 2025|Technology|

The Brutal Truth About Leadership: Are You a Founder or a CEO?

Founders often confuse having an idea with being able to lead. The truth is, starting a company and growing one require ...

By Jeremy Mays|2025-05-06T13:48:05+00:00May 6th, 2025|Leadership|
12Next

Industries.

  • Tech Startups
  • Hospitality
  • Real Estate
  • Professional Services
  • Health & Wellness
  • eCommerce
  • Government
  • Enterprise Business

Industries.

  • Tech Startups
  • Hospitality
  • Real Estate
  • Professional Services
  • Health & Wellness
  • eCommerce
  • Government
  • Enterprise Business

Digital Services

  • Website Development
  • Social Marketing
  • SEO
  • Paid Media
  • UI / UX Design
  • Product Development
  • Data & Analytics
  • Email Marketing
  • Hosting
  • Support & Maintenance

Digital Services

  • Website Development
  • Social Marketing
  • SEO
  • Paid Media
  • UI / UX Design
  • Product Development
  • Data & Analytics
  • Email Marketing
  • Hosting
  • Support & Maintenance

More Services

  • Fractional CMO
  • Content Services
  • Branding & Creative
  • Strategy
  • Discovery

More Services

  • Fractional CMO
  • Content Services
  • Branding & Creative
  • Strategy
  • Discovery

Resources

  • Start a Marketing Project
  • Articles & Insights
  • 400 ChatGPT Prompts
  • Content Planning Template

Resources

  • Start a Marketing Project
  • Articles & Insights
  • 400 ChatGPT Prompts
  • Content Planning Template

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 BOSTON OFFICE | HQ
Newbury Street  Boston  +1617.249.3759

MIA

 MIAMI | OUTPOST
888 Biscayne Blvd – #4512 Miami FL, 33132 +1617.249.3759

BOS

 BOSTON OFFICE | HQ
Newbury Street  Boston  +1617.249.3759

MIA

 MIAMI | OUTPOST
888 Biscayne Blvd – #4512 Miami FL, 33132 +1617.249.3759
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Email Personalization Statistics

  • When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.
  • When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.
  • When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.
  • Personalized emails deliver six times higher transaction rates.
  • 70% of brands fail to use personalized emails.
  • Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.
  • Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

  • 74% of customers feel frustrated when website content is not personalized.
  • In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.
  • Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.
  • More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

  • 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
  • By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.
  • 88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
  • 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.
  • If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

  • 80% of shoppers are more likely to buy from a company that offers personalized experiences.
  • On average 71% of consumers express some level of frustration when their shopping experience is impersonal.
  • 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
  • 40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.
  • Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

  • 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.
  • 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.
  • 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.
  • Lack of content relevancy generates 83% lower response rates in the average marketing campaign.
  • Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

  • 81% of consumers want brands to get to know them and understand when to approach them and when not to.
  • Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.
  • 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.
  • 79% of organizations that exceeded revenue goals have a documented personalization strategy.
  • When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

  • 48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.
  • 41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.
  • 66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

  • 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.
  • Only 39% of retailers send personalized product recommendations via email.
  • 54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer
  • 7% of people say they would be likely to engage with a birthday email sent by a retailer.
  • Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.

Email Personalization Statistics

  • When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.
  • When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.
  • When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.
  • Personalized emails deliver six times higher transaction rates.
  • 70% of brands fail to use personalized emails.
  • Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.
  • Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

  • 74% of customers feel frustrated when website content is not personalized.
  • In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.
  • Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.
  • More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

  • 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
  • By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.
  • 88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
  • 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.
  • If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

  • 80% of shoppers are more likely to buy from a company that offers personalized experiences.
  • On average 71% of consumers express some level of frustration when their shopping experience is impersonal.
  • 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
  • 40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.
  • Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

  • 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.
  • 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.
  • 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.
  • Lack of content relevancy generates 83% lower response rates in the average marketing campaign.
  • Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

  • 81% of consumers want brands to get to know them and understand when to approach them and when not to.
  • Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.
  • 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.
  • 79% of organizations that exceeded revenue goals have a documented personalization strategy.
  • When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

  • 48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.
  • 41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.
  • 66% of people get frustrated when a company’s shopping cart isn’t connected to its mobile app.

Retail Personalization Statistics

  • 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history.
  • Only 39% of retailers send personalized product recommendations via email.
  • 54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer
  • 7% of people say they would be likely to engage with a birthday email sent by a retailer.
  • Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.
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