What Does “Strategy” Actually Mean to CMOs?

In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its profound implications. So, what does "strategy" mean to CMOs, the people tasked with leading the marketing efforts for their organizations? ...

By |2023-05-31T19:01:48+00:00May 24th, 2023|Strategy|

More Customer Data Sources Provide Better Insights

Using multiple data sources provides marketers with up-to-the-minute details of customer preferences and behavior. By leveraging these data sources, businesses can firm up customer engagement, fine-tune marketing campaigns, and drive business growth, all at lower costs. Released ...

By |2023-05-31T19:05:47+00:00April 4th, 2023|Data Marketing|