Guerilla marketing is becoming a popular way for startups selling software as a service (Saas) to get their messages out to the world. This more subtle approach is often preferred by small software developers, absorbing minor investments but ...
In 2023, digital marketing managers are likely to be overwhelmed by all the options available to them. As management and virtual content creation processes become increasingly complex, security and privacy requirements become more stringent, while timeframes ...
Are you quite clear about what a marketing strategy is supposed to include? Encompassing a broad range of channels and platforms, it should encompass goals, content creation steps, key performance indicators, and target audience profiles. And if ...
They’re simple, they’re tiny, and they take visitors straight to the text that interests them. Often neglected by page designers, anchor links are incredibly cool tools that let readers jump around easily in long webpages. They’re particularly ...
Sharper, shorter, and more inclusive. That’s the marketing guideline for 2023, as companies and consumers continue to scramble for firmer footings in an unfamiliar world. Still aftershocked by the pandemic, roiled by geopolitical tensions, and undermined by economic uncertainty, ...
Initial interactions between your wares and your prospective customers are often brief and impersonal: a casual mention, a glimpse of use, or an onscreen ad. And – unless your business is already a household word – it’s only ...
It was way back in the early 1980s that Ashoka founder and CEO Bill Drayton defined the concept of social entrepreneurship. Forty years later, this ground-breaking approach is still inspiring dreams and plans for sweeping social changes. ...
Entertaining, informative, educational? Yes, interactive content ticks all these boxes for marketers seeking stronger engagement. And today – thanks to low-cost do-it-yourself tools – it’s never been easier to generate gripping interactive content. However, user-friendly tools can ...
They most certainly do! The cornerstones of any international campaign, national cultures, and customs can be nightmares for marketing managers. Crafting messages and drawing up placement schedules for a single country is an easy task, compared to the ...
Twinned paths to prosperity, growth and innovation are vital for any business. New technologies and constant shifts in fashion fuel steady streams of new goods and services, forming unexpected – but often profitable – market segments. Innovation ...