Are You Already Thinking about Web 3.0 Strategies?

If not, you should be! So if you’re wondering how to shoehorn your sales model into this new digital culture, here’s an overview of Web3 and the unique advantages it offers forward-thinking businesses. Differences between Web 2.0 and Web 3.0 As businesses ...

By |2022-09-20T17:40:08+00:00September 20th, 2022|Strategy|

Insider Guide to Lean Marketing

As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This is where lean marketing steps into the breach, reaching out to smaller audiences with better ROI. Lean marketing optimizes campaigns ...

By |2022-09-06T13:13:46+00:00September 6th, 2022|Strategy|

Here’s Why You Need Market Research Tools

The best way to find out what target audiences think is to explore their likes and dislikes through market research. Thanks to the Internet, massive amounts of personal information are available instantly, with more detailed data easily obtained through market research tools. ...

By |2022-08-30T13:31:33+00:00August 30th, 2022|Analytics|

Data + Creativity: A Foolproof Recipe for Success?

Despite years of global economic disruption – a pandemic, a war, a churning jobs market, and political turmoil – people still need food, shelter, clothing, healthcare, and education. However, the ways that they obtain them may well have changed forever. That’s why ...

By |2022-08-15T15:27:22+00:00August 15th, 2022|Data Marketing|

How to Create Effective Customer Journey Maps

Customers: complex, challenging, and constantly changing. That’s why one of the most effective ways of responding to their wants and needs – often spurred by trendy technology –  is through flexible customer journey maps. Customer journeys are rarely linear. This is why ...

By |2022-08-08T21:39:03+00:00August 8th, 2022|Customer Journey|

Why Does My Company Need Buyer Personas?

“As I was trying on sunglasses in the drugstore last week, a teenager reached for exactly the same pair. I’m a retired teacher, so we laughed and compared notes on why we both liked this frame.” Has this situation ...

By |2022-08-02T15:20:48+00:00August 1st, 2022|Strategy|