Why Does My Company Need Buyer Personas?

“As I was trying on sunglasses in the drugstore last week, a teenager reached for exactly the same pair. I’m a retired teacher, so we laughed and compared notes on why we both liked this frame.” Has this situation ...

By |2022-08-02T15:20:48+00:00August 1st, 2022|Strategy|

How to Outpace Inflation and Recession with Creativity

Inflation and recession: two ominous words that are often dreaded by marketers. But there’s a more positive way of viewing these belt-tightening times. As advertising and marketing budgets are pruned across entire segments, in response to dropping sales and shrinking profits, consumer-aware ...

By |2022-07-11T12:04:49+00:00July 11th, 2022|Strategy|

What’s the Future of IRL Marketing?

As the world emerges from its pandemic cocoon, digital brands must keep pace with this out-and-about trend. This is why they’re turning to IRL marketing, responding to consumers who are thirsty for hands-on experiences: going to games, movies, and shows, eating out, ...

By |2022-07-04T13:11:43+00:00July 4th, 2022|Strategy|

Top Growth Marketing and Lead Generation Tactics

When customers can communicate with companies across multiple channels, these separate contact points enhance customer experiences. With positive feedback and casual (but powerful) word-of-mouth recommendations, this approach attracts new potential buyers and draws them into a company’s sphere of influence. And that’s ...

By |2022-06-29T12:47:22+00:00June 28th, 2022|Lead Gen|