Strategy + Analytics + Consulting

— 04

Strategy + Analytics + Consulting

With so many channels, decisions, stakeholders, customer profiles, business objectives, budget considerations, campaign goals and financial pressures to generate ROI, it’s increasingly important to have a plan and measure your successes along they way.

Having a marketing strategy is so useful that you can think of it as having a road map (or a cheat sheet). It will guide you in just about every business decision that you make. And once you start executing on your strategy, it’s equally important to analyze your efforts through an objective lens through which you can view your marketing efforts and make better decisions.

—STRATEGY + ANALYTICS + CONSULTING SERVICES

Our experience is robust, our strategy is deep and our perspective is wide. As a partner you can trust to get in and roll up our sleeves with you, we’ll be there every step of the way to help craft what your business needs, work directly with your key stakeholders and measure every facet of activity to ensure a successful outcome.

01

Martech Stack Auditing

Auditing your Martech Stack Audit is a necessary periodic review of your systems to ensure you’re making the most of what you’re using. It is a complete inventory of all tools, needs, users, integrations, costs and most importantly the benefits.

02

Strategy

You can’t shoot blind, and the stakes are too high for you to simply ‘wing-it’ or rely solely on instinct. A strategic plan that covers all key aspects of your marketing efforts (Budget, Tactics, Systems, Messaging, Goals Operations etc) is critical to your ultimate success.

03

Customer Persona + Profiling

It’s critical to figure out “who” you’re marketing to. Personas are vital to the success of acquisition because they drive decisions by taking common user needs, habits, location, and demographics by bringing them to the forefront of planning before activity has actually started.

04

Analytics + Reporting

The essential practice of measuring and analyzing the performance of your marketing programs in order to gauge progress and success. along with keeping tabs on active campaign analytics to help you uncover key insights into customer behavior, discover trends, and give your sales team important data.

05

Advisory + Adjustments

Our team of digital marketing experts can objectively assess your current situation, align your marketing strategies and business goals, and build a comprehensive roadmap to help take your marketing practice to the next level in an ongoing advisory capacity to make sure you’re continuously performing along the way.

06

Interim CMO Services

You often need a specialist, frequently on a short-term / temporary basis, to move quickly, make adjustments, and even transfer knowledge. Sometimes an interim CMO fills an open position, but many times we work directly with your current CMO or marketing team to drive marketing plans and major changes.

— RELATED WORK

Strategy + Analytics + Consulting Projects

We design and develop industry-leading websites that define categories and position our clients to succeed in a digitally driven economy. WordPress, complext system integrations, eCommerce… we’ve got you covered. We’ve got 17+ years of experience, which means we build sites right. Our clients’ sites are scalable, fast, and designed with a careful attention to user needs and expectations.

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Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital strategy

Websites

Branding & Creative

Email Marketing

Digital design

UX design

Hosting

Fractional CMO

Digital transformation

Content services

Web apps

Product development

SEO

Data and analytics

Platforms

Ongoing support and maintenance

— 04

Strategy + Analytics + Consulting

With so many channels, decisions, stakeholders, customer profiles, business objectives, budget considerations, campaign goals and financial pressures to generate ROI, it’s increasingly important to have a plan and measure your successes along they way.

—STRATEGY + ANALYTICS + CONSULTING SERVICES

01

Martech Stack Auditing

Auditing your Martech Stack Audit is a necessary periodic review of your systems to ensure you’re making the most of what you’re using. It is a complete inventory of all tools, needs, users, integrations, costs and most importantly the benefits.

02

Strategy

You can’t shoot blind, and the stakes are too high for you to simply ‘wing-it’ or rely solely on instinct. A strategic plan that covers all key aspects of your marketing efforts (Budget, Tactics, Systems, Messaging, Goals Operations etc) is critical to your ultimate success.

03

Customer Persona + Profiling

It’s critical to figure out “who” you’re marketing to. Personas are vital to the success of acquisition because they drive decisions by taking common user needs, habits, location, and demographics by bringing them to the forefront of planning before activity has actually started.

04

Analytics + Reporting

05

Advisory + Adjustments

06

Interim CMO Services

— RELATED WORK

Strategy + Analytics + Consulting Projects

Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.