47 marketing terms + definitions you should know or learn

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Tech startups face one of the most competitive landscapes imaginable, where innovation is constant, and the pressure to scale quickly is immense.

Professional Services

For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth.

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Whether you’re a seasoned marketing professional or a business owner, digital marketing has a long list of industry terms and jargon that can often be confusing.

At times you might not know what someone is talking about or how something might work into your overall marketing strategy. This is why we put this guide together. There are hundreds of common digital marketing terms to know, but these are the ones that you should begin to understand in order to be successful, or at least have a conversation.

Brand Design

Designing the brand is the core of any procedure that is set to establish business identity and it serves as an integral part of the overall strategy of that business’s imprint and marketing. It sets apart the brand from other competitors, presenting to the world a brand new concept…

Landing Pages

When it comes to digital marketing, the landing page usually serves a tool for direct marketing or advertising campaigns. Simply put, a landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your…

Email Marketing

Even today, this technique is ranked amongst some of the highly ranked marketing tools. However, for it to attain prime success, there is a need to combine efficiency and rate of investment. There needs to be a thought process involved while developing the content, a right…

Analytics + Tracking

This is an analytical study and report mechanism of data from the platforms that you may be utilized to assess the return on investment that you are receiving as a result of the marketing activities you are engaging in. It also helps in the identification of improvement opportunities…

Here are all 47 marketing terms + definitions

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About the Author: Jeremy Mays

Is the Founder and CEO of Transmyt Marketing. He's an accomplished, award winning marketer, responsible for guiding companies though the complex challenges of navigating and succeeding in today's digital economy. To get in touch, you can email him at jeremy@transmyt.com

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Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

47 marketing terms + definitions you should know or learn

Whether you’re a seasoned marketing professional or a business owner, digital marketing has a long list of industry terms and jargon that can often be confusing.

Brand Design

Designing the brand is the core of any procedure that is set to establish business identity and it serves as an integral part of the overall strategy of that business’s imprint and marketing. It sets apart the brand from other competitors, presenting to the world a brand new concept…

Landing Pages

When it comes to digital marketing, the landing page usually serves a tool for direct marketing or advertising campaigns. Simply put, a landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your…

Email Marketing

Even today, this technique is ranked amongst some of the highly ranked marketing tools. However, for it to attain prime success, there is a need to combine efficiency and rate of investment. There needs to be a thought process involved while developing the content, a right…

Analytics + Tracking

This is an analytical study and report mechanism of data from the platforms that you may be utilized to assess the return on investment that you are receiving as a result of the marketing activities you are engaging in. It also helps in the identification of improvement opportunities…

Want more insights?

About the Author: Jeremy Mays

Keep Reading

Tech Startups

Hospitality

Real Estate

Professional Services

Health & Wellness

eCommerce

Government

Enterprise Business

Digital Strategy

Websites

Branding & Creative

Email Marketing

Digital Design

UX Design

Hosting

Fractional CMO

Social Marketing

Content Services

Application Development

Product Development

SEO

Data & Analytics

Paid Media

Support & Maintenance

47 marketing terms + definitions you should know or learn

Whether you’re a seasoned marketing professional or a business owner, digital marketing has a long list of industry terms and jargon that can often be confusing.

Brand Design

Designing the brand is the core of any procedure that is set to establish business identity and it serves as an integral part of the overall strategy of that business’s imprint and marketing. It sets apart the brand from other competitors, presenting to the world a brand new concept…

Landing Pages

When it comes to digital marketing, the landing page usually serves a tool for direct marketing or advertising campaigns. Simply put, a landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your…

Email Marketing

Even today, this technique is ranked amongst some of the highly ranked marketing tools. However, for it to attain prime success, there is a need to combine efficiency and rate of investment. There needs to be a thought process involved while developing the content, a right…

Analytics + Tracking

This is an analytical study and report mechanism of data from the platforms that you may be utilized to assess the return on investment that you are receiving as a result of the marketing activities you are engaging in. It also helps in the identification of improvement opportunities…

Want more insights?

About the Author: Jeremy Mays

Keep Reading

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Email Personalization Statistics

When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%.

When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%.

When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%.

Personalized emails deliver six times higher transaction rates.

70% of brands fail to use personalized emails.

Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer.

Personalized emails deliver 6x higher transactional rates.

Website Personalization Statistics

74% of customers feel frustrated when website content is not personalized.

In-house marketers who are personalizing their web experiences and who are able to quantify the improvement see, on average, a 19% uplift in sales.

Personalized homepage promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.

More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.

Digital Advertising Personalization Statistics

79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.

By 2020, 51% of consumers expected that companies would anticipate their needs and make relevant suggestions before they made contact.

88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly.

If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies.

ECommerce Personalization Statistics

80% of shoppers are more likely to buy from a company that offers personalized experiences.

On average 71% of consumers express some level of frustration when their shopping experience is impersonal.

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.

40% of executives say their customer personalization efforts have directly affected sales and profits in channels like ecommerce.

Marketers see an average increase of 20% in sales when using personalized experiences.

Content Personalization Statistics

63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.

78% of U.S. Internet users said personally relevant content from brands increases their purchase intent.

87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

Lack of content relevancy generates 83% lower response rates in the average marketing campaign.

Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

B2B and B2C Personalization Statistics

81% of consumers want brands to get to know them and understand when to approach them and when not to.

Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives.

79% of organizations that exceeded revenue goals have a documented personalization strategy.

When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “Personalization.”

Mobile Personalization Statistics

48% of people say it’s generally acceptable for companies to use their purchase history to deliver personalized offers via mobile so long as they can be opted in and out of.

41% of people say it’s acceptable for businesses to use their purchase history to deliver personalized offers via mobile so long as the offers are related to their history with the business.