— DIGITAL MARKETING FOR HOME SERVICES
Here’s your digital marketing playbook for the home service industry in 2021
Home service businesses need sales to survive and need to maximize their return on marketing spend in order to thrive, grow, and own your market as a leader customers turn to over and over again. For the home services industry, the digital marketing game has changed. Today, digital advertising and marketing are leveling the playing field for local home service companies to compete on a larger scale.
Online marketing strategies to attract, engage, and convert customers have grown to dominate the market, meeting customers where they already are. But when you consider the digital landscape, the competition can be fierce and be hard to keep up if you’re not a marketing expert or have a full time marketer on staff.
We’ve built a digital marketing strategy playbook for the home services industry to give you the tools and techniques to grow your brand.
— DIGITAL MARKETING PLAYBOOK FOR THE HOME SERVICES INDUSTRY
The Playbook
So, you’re ready to step up your home services marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.
Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use.
01
Brand Identity + Creative
Memorable, captivating and cohesive branding in the home services industry is necessary when trying to build a loyal base of customers that will think of you when they need help, inquire online after doing their research and refer their friends and neighbors . To do this effectively, your digital footprint must emulate the quality of service you provide and the results you’re confident your business can provide. But today, it starts online and continues through every point of engagement.
Here are the 3 things you must consider when it comes to branding and customer experience.
02
Web Design + Development
Home services industry web design not only has to be engaging, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can communicate your services and solutions to the pain points your customers are experiencing, how easy it is to get in touch with your business (via a form or even better, Live Chat) and book an appointment, and most importantly, how clearly you can communicate value and reviews to potential customers. Color, easy to read content, and the ability to capture leads and new customers with your website are just a few crucial items that cannot be overlooked when focusing on web design.
9 important considerations for your home services website design + development
03
Digital Marketing
Whether you’re an electrician, a plumber, or a general contractor, digital marketing is absolutely essential to your growth, staying power and success. Reaching customers and leads via email, maxing out your visibility in local search engines, and connecting with potential new customers (as well as existing ones) on various social media channels are just a small sampling of tactics home services companies should be considering, to continuously develop and expand on their revenue and operations.
For home services businesses here are 12 crucial components of a successful digital marketing operations.
04
Strategy + Analytics
The ability to process every data point related to your marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers and leads from the second they’ve clicked on your google my business page, all the way to the moment they submit an inquiry online, through to when they’ve paid for service and referred a neighbor? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed.
— SO HOW’S IT GOING?
Check your digital marketing health for 2021
Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.