Money goes out, attention leaks away, and the team sits around dashboards trying to explain why something that looked strong on paper hits the real world with a soft thud.
Most leaders do not set out to have a fuzzy customer profile. They care about the problem, they talk to people, they sketch personas in workshops. Yet the pattern repeats across software, ecommerce, agencies, and consumer brands. The product works, at least in theory. The team is not lazy. The strategy deck is full of smart language. Still, growth drags. Deals slip. Trials never convert. Everyone starts poking at surface level fixes, while …
One Clean Journey From “Contact Sales” to First Meeting
Most B2B “lead problems” are not lead problems. They are “we never got them to a meeting” problems. The ad did its job. The landing page did its job. A real person ...
Customer Trust Is the New Currency, Here’s How to Earn It
Your customers expect to be tricked (unfortunately). They have seen bait pricing. They have fought to cancel. They have waited on hold while a chatbot loops them around in circles. Regulators ...
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Launch Plans Ship Products. GTM Wins Markets
Confusing a launch plan with a GTM strategy is one of the fastest ways to stall growth. A launch plan gets ...
Monday’s AWS Ripple: Logins, Payments, and Lost Revenue
On Monday, October 20, 2025, Amazon Web Services experienced a major incident centered in its US-EAST-1 region. The problem began in ...
Fire the Client
There is a certain kind of account that arrives wrapped in urgency and praise. They hire you because you are the ...
Stay high with the lows and stay low with the highs.
Entrepreneurship rewards the steady hand. Results surge, then stall, then surge again. If your energy, decision quality, and communication track those ...
Most of Your Revenue Lives in Success, Not Sales.
Listen to your least happy customers or watch your revenue shrink... Many leadership teams claim to value their customers. Then they ...
The Double Lens of Innovation: Can vs. Should
Every marketing or product department knows the scene: a spark of an idea lights up the room, momentum builds, and before ...
Unfollowing 2,000 Pages Taught Me More About Marketing Than Any Playbook
I’ll be honest: I’m totally overwhelmed and burned out. I’ve hit a wall. Not the kind of wall you slam into ...
The “One-Page” Test Every Q4 Marketing Plan Must Pass
Every fall, as Q4 begins, companies confront one of the most crucial exercises of the year: preparing for action in Q1. ...
Traffic Down, Revenue Up: Winning with Zero-Click Conversion Strategies
Growth is getting harder. Customer acquisition costs are rising, paid channels are oversaturated, and the search landscape is being rewritten by ...