In the past, businesses could think of technology as a support function, delegated to the IT team or outsourced to vendors. Today, that mindset is a liability. Technology is no longer a back-office function. It’s the engine of growth, customer experience, and operational efficiency across every industry.

Regardless of your sector, whether you run a small construction company, a luxury hotel, or a regional law firm, your business is now a tech business. And if it’s not yet, it will be soon.

Companies that embrace this transformation will thrive. Those that resist it will struggle to stay competitive in an economy where innovation, automation, and digital access are non-negotiable.

The Digital Expectations of Customers Have Changed

Customers don’t compare you to the closest business in your vertical, they compare you to the best digital experience they’ve ever had. You risk losing relevance if your business can’t deliver fast, intuitive, personalized experiences.

Whether it’s mobile booking, digital payments, automated updates, or seamless customer service, today’s customers expect every business to meet a certain digital standard. The pandemic accelerated these expectations, and they’re not going backward.

As outlined in Transmyt’s Omnichannel Strategy Guide, customers …