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As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This ...
The best way to find out what target audiences think is to explore their likes and dislikes through market research. Thanks to ...
Do you want your marketing campaigns to generate more leads? Of course, you do if you’re serious about growing your business. No ...
Despite years of global economic disruption – a pandemic, a war, a churning jobs market, and political turmoil – people still need ...
Customers: complex, challenging, and constantly changing. That’s why one of the most effective ways of responding to their wants and needs – ...
“As I was trying on sunglasses in the drugstore last week, a teenager reached for exactly the same pair. I’m a ...