— DIGITAL MARKETING FOR HOME SERVICES

Here’s your digital marketing playbook for the home service industry in 2021

Home service businesses need sales to survive and need to maximize their return on marketing spend in order to thrive, grow, and own your market as a leader customers turn to over and over again. For the home services industry, the digital marketing game has changed. Today, digital advertising and marketing are leveling the playing field for local home service companies to compete on a larger scale.

Online marketing strategies to attract, engage, and convert customers have grown to dominate the market, meeting customers where they already are. But when you consider the digital landscape, the competition can be fierce and be hard to keep up if you’re not a marketing expert or have a full time marketer on staff.

We’ve built a digital marketing strategy playbook for the home services industry to give you the tools and techniques to grow your brand.

Download your PDF Home Services Playbook
— DIGITAL MARKETING PLAYBOOK FOR THE HOME SERVICES INDUSTRY 

The Playbook

So, you’re ready to step up your home services marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.

Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use. 
Go right to check your score

01

Brand Identity + Creative

Memorable, captivating and cohesive branding in the home services industry is necessary when trying to build a loyal base of customers that will think of you when they need help, inquire online after doing their research and refer their friends and neighbors . To do this effectively, your digital footprint must emulate the quality of service you provide and the results you’re confident your business can provide. But today, it starts online and continues through every point of engagement.
Here are the 3 things you must consider when it comes to branding and customer experience.
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Brand Design

Brand Naming

Customer Journey Design

02

Web Design + Development

Home services industry web design not only has to be engaging, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can communicate your services and solutions to the pain points your customers are experiencing, how easy it is to get in touch with your business (via a form or even better, Live Chat) and book an appointment, and most importantly, how clearly you can communicate value and reviews to potential customers. Coloreasy to read contentand the ability to capture leads and new customers with your website are just a few crucial items that cannot be overlooked when focusing on web design.
9 important considerations for your home services website design + development
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Website Development

Online Bookings

Lead Generation/Lead Capture

Landing Pages

ADA Accessibility Compliance

Schema Markup Development

301 Redirect Mapping

Technical SEO

Performance Optimization

03

Digital Marketing 

Whether you’re an electrician, a plumber, or a general contractor, digital marketing is absolutely essential to your growth, staying power and success. Reaching customers and leads via email, maxing out your visibility in local search engines, and connecting with potential new customers (as well as existing ones) on various social media channels are just a small sampling of tactics home services companies should be considering, to continuously develop and expand on their revenue and operations.
For home services businesses here are 12 crucial components of a successful digital marketing operations. 
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Organic SEO

Social Media Management

Email Marketing

Paid Social

Lead Generation

PPC / Display Ads

Influencer Marketing

Google Tag Manager

Retargeting

Database List Acquisition

Lookalike Audience Development

Channel Development

04

Strategy + Analytics

The ability to process every data point related to your marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers and leads from the second they’ve clicked on your google my business page, all the way to the moment they submit an inquiry  online, through to when they’ve paid for service and referred a neighbor? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed. 
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Strategy Development

Analytics + Tracking

Customer Profiling

Competitive Research

Capabilities Assessment

ROI Tracking + Reporting

Webmaster Tools

Data Studios + Dashboards

— SO HOW’S IT GOING?

Check your digital marketing health for 2021

Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.

  • Hidden
  • Brand Identity + Creative

    Memorable, captivating and cohesive branding in the home services industry is necessary when trying to build a loyal base of customers that will think of you when they need help, inquire online after doing their research and refer their friends and neighbors . To do this effectively, your digital footprint must emulate the quality of service you provide and the results you’re confident your business can provide. But today, it starts online and continues through every point of engagement.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Brand Design
  • Brand Naming
  • Customer Journey Design
  • Web Design + Development

    Home services industry web design not only has to be engaging, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can communicate your services and solutions to the pain points your customers are experiencing, how easy it is to get in touch with your business (via a form or even better, Live Chat) and book an appointment, and most importantly, how clearly you can communicate value and reviews to potential customers. Color, easy to read content, and the ability to capture leads and new customers with your website are just a few crucial items that cannot be overlooked when focusing on web design.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Website Development
  • Online Bookings
  • Lead Generation / Lead Capture
  • Landing Pages
  • ADA Accessiblity Compliance
  • Schema Markup Development
  • 301 Redirect Mapping
  • Technical SEO
  • Performance Optimization
  • Digital Marketing + Advertising

    Whether you’re an electrician, a plumber, or a general contractor, digital marketing is absolutely essential to your growth, staying power and success. Reaching customers and leads via email, maxing out your visibility in local search engines, and connecting with potential new customers (as well as existing ones) on various social media channels are just a small sampling of tactics home services companies should be considering, to continuously develop and expand on their revenue and operations.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Organic SEO
  • Social Media Management
  • Email Marketing
  • Paid Social
  • Lead Generation
  • PPC / Display Ads
  • Influencer Marketing
  • Google Tag Manager
  • Retargeting
  • Database List Acquisition
  • Lookalike Audience Development
  • Channel Development
  • Strategy + Analytics

    The ability to process every data point related to your marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers and leads from the second they’ve clicked on your google my business page, all the way to the moment they submit an inquiry online, through to when they’ve paid for service and referred a neighbor? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Strategy Development
  • Analytics + Tracking
  • Customer Profiling
  • Competitive Research
  • Competitive Research
  • ROI Tracking + Reporting
  • Webmaster Tools
  • Data Studios + Dashboards
  • Hidden
  • Transmyt Marketing is committed to protecting your information. Your information will be used in accordance with all applicable data privacy laws where we operate, and our own privacy policy as well.