Entrepreneurship rewards the steady hand. Results surge, then stall, then surge again. If your energy, decision quality, and communication track those swings, the company becomes a passenger. The job is to be the driver. “Stay high with the lows and stay low with the highs” is not a slogan; it is an operating system. It turns volatility into a signal, and it turns leadership into something your team can bank on.
The mindset behind the mantra
The first trap during a low is identity collapse, the sense that the current result defines the company. The second trap during a high is victory inflation, the belief that momentum cancels execution debt. Both are illusions. Great operators treat results as data, not identity. They anchor on process, they narrate reality without drama, and they protect decision quality from the mood of the moment.
Staying high with the lows means you elevate your standards when things feel heavy. You increase the quality of inputs, clean up communication, tighten the loop between problem and action, and defend the team’s confidence with facts, not vibes. Staying low with the highs means you refuse to let …
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