The days when executives could say, “I’m not a tech person,” are over. Technology is no longer just a department—it’s embedded in nearly every function, every decision, and every scalable system in your business.
Whether it’s product development, customer service automation, or marketing analytics, today’s leaders must understand how technology works—not necessarily to build it, but to direct, budget for, and integrate it effectively.
You don’t need to code. But you do need to understand the language of systems, APIs, scalability, and risk. This article breaks down what tech fluency means, why it’s non-negotiable, and how you can develop it without a technical background.
What Is Tech Fluency—And What It Isn’t
Tech fluency isn’t about writing Python scripts or managing servers. It’s the ability to understand and contextualize how technology is built and deployed across your business. That means understanding how platforms integrate, what systems can or cannot do, how to assess risk, and when to challenge assumptions.
This kind of fluency allows you to:
- Understand how systems and platforms connect. Without this context, you can’t assess cost, compatibility, or resource implications.
- Distinguish between what’s technically feasible and what’s prohibitively complex. …
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