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When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ...
Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers ...
As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their ...
Aligning your marketing strategy with ethical concepts is one of the best ways to burnish your brand. That’s because ethics is becoming ...
With so much attention focused on social media, websites can easily be neglected. Although brand-promoting content is important, it’s important to remember ...
Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying ...