Since the restaurant industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive restaurant industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the restuarant industry to give you the tools and techniques to grow your brand.
— DIGITAL MARKETING PLAYBOOK FOR THE RESTAURANT INDUSTRY
So, you’re ready to step up your restaurant marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.
Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use.
Memorable, captivating and cohesive branding in the hospitality industry is necessary when trying to build a loyal base of patrons that will dine, engage and order online with your restaurant time and time again. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors and dines in your establishment. Of course there’s no experience quite like being served a world-class (or quick serve) meal accompanied by memorable service, but it starts online and continues through every point of engagement.
Here are the 5 things you must consider when it comes to branding and customer experience.
Restaurant web design not only has to be beautiful, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can extend your physical experience to your digital presence, how accessible your menu is communication, how easily it is for a customer to book a reservation and if they can’t make it to your establishment, how simple it is to place and order for deliver online. Color, easy to read content, and the ability to capture reservations and online ordering are just a few crucial items that cannot be overlooked when focusing on restaurant web design.
9 important considerations for your restaurant website design + development
Whether you’re a taco stand, a food truck or a white coat, Micheline star rated restaurant, digital marketing is absolutely essential to your growth, staying power and success. Reaching guests and patrons via email, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics restaurants should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
For restaurants here are 9 crucial compoents of a successful digital marketing operations.
The ability to process every data point related to your restaurant marketing efforts is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google my business page, all the way to the moment they book a reservation online, through to when they’ve paid for dinner or placed an online order for delivery? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed.
Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.