— DIGITAL MARKETING FOR HOTELS

Here’s your digital marketing playbook for the hotel industry in 2021

Since the hotel and hospitality industry has been decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, hotels, small-boutiques and resorts and scrambling to fill rooms and cut their vacancy rates as much as possible.

We’ve built a digital marketing strategy playbook for the hotel industry to give you the tools and techniques to grow your brand.

Download your PDF Hotel Playbook
— DIGITAL MARKETING PLAYBOOK FOR THE HOTEL INDUSTRY 

The Playbook

So, you’re ready to step up your hotel marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your plan for 2021. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.

Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use. 
Go right to check your score

01

Brand Identity + Creative

Memorable, captivating and cohesive branding in the hotel industry is necessary  especially when trying to build a loyal base of guests that will book, and engage online while facing rising challenges from companies like Airbnb. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors and stays in your rooms. Of course there’s no experience quite like staying in a well designed room and being treated to world-class amenities, but it starts online and continues through every point of engagement.
Here are the 5 things you must consider when it comes to branding and customer experience.
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Brand Design

Full Identity Development

Brand Naming

Customer Journey Design

Brand Strategy

02

Web Design + Development

Hotel web design not only has to be beautiful, but it also needs to be functional, inviting and effective. Many factors play into the design of a hotel website, including how easily you can extend your physical experience to your digital presence, how accessible do your rooms and amenities appear to be,  how easily it is for a customer to book a stay online, what other services are available at the hotel, and of course, can they discover the immediate area around your hotel. Color, easy to read content, and the ability to capture online bookings quickly and easily are just a few crucial items that cannot be overlooked when focusing on hotel web design.
13 important considerations for your hotel website design + development
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Website Development

eCommerce Development

Online Bookings

Landing Pages

ADA Accessibility Compliance

Virtual Tour/Experiences

Mobile App Development

CRM Integration

Martech Integration

Schema Markup Development

301 Redirect Mapping

Technical SEO

Performance Optimization

03

Digital Marketing 

Whether you’re a small boutique hotel in the Florida keys, or a well known global hotel brand, digital marketing is essential to your growth, staying power, and critical to fending off competition from the likes of Airbnb. Reaching guests and travelers via email, maxing out your visibility in search engines and niche travel booking sites, and connecting with potential new customers on various social channels are just a small sampling of tactics hotels should be considering to continuously develop and expand on their revenue and operations. Digital marketing ensures engagement with guests and capturing new customers.
For hotels, here are 7 crucial components of a successful digital marketing operations. 
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Organic SEO

Social Media Management

Email Marketing

Blog Development

Demand Generation

Integrated Marketing Stacks

Channel Development

04

Strategy + Analytics

The ability to process every data point related to your hotel’s marketing efforts is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your Kayak listing, all the way to the moment they book a stay online, through to when they’ve checked in, stayed, left, reviewed online and booked again? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how travelers are interacting with your hotel, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed. 
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Strategy Development

Analytics + Tracking

Customer Profiling

Competitive Research

Capabilities Assessment

ROI Tracking + Reporting

Webmaster Tools

Data Studios + Dashboards

— SO HOW’S IT GOING?

Check your digital marketing health for 2021

Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.

We’ll email you a PDF copy of our playbook once you complete the test.

  • Hidden
  • Brand Identity + Creative

    Memorable, captivating and cohesive branding in the hotel industry is necessary especially when trying to build a loyal base of guests that will book, and engage online while facing rising challenges from companies like Airbnb. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors and stays in your rooms. Of course there’s no experience quite like staying in a well designed room and being treated to world-class amenities, but it starts online and continues through every point of engagement.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Brand Design
  • Full Identity Development
  • Brand Naming
  • Customer Journey Design
  • Brand Strategy
  • Web Design + Development

    Hotel web design not only has to be beautiful, but it also needs to be functional, inviting and effective. Many factors play into the design of a hotel website, including how easily you can extend your physical experience to your digital presence, how accessible do your rooms and amenities appear to be, how easily it is for a customer to book a stay online, what other services are available at the hotel, and of course, can they discover the immediate area around your hotel. Color, easy to read content, and the ability to capture online bookings quickly and easily are just a few crucial items that cannot be overlooked when focusing on hotel web design.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Website Development
  • Ecommerce Development
  • Online Bookings
  • Landing Pages
  • ADA Accessibility Compliance
  • Virtual Tour / Experiences
  • Mobile App Development
  • CRM Integration
  • Martech Integration
  • Schema Markup Development
  • 301 Redirect Mapping
  • Technical SEO
  • Performance Optimization
  • Digital Marketing + Advertising

    Whether you’re a small boutique hotel in the Florida keys, or a well known global hotel brand, digital marketing is essential to your growth, staying power, and critical to fending off competition from the likes of Airbnb. Reaching guests and travelers via email, maxing out your visibility in search engines and niche travel booking sites, and connecting with potential new customers on various social channels are just a small sampling of tactics hotels should be considering to continuously develop and expand on their revenue and operations. Digital marketing ensures engagement with guests and capturing new customers.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Organic SEO
  • Social Media Management
  • Email Marketing
  • Blog Development
  • Demand Generation
  • Integrated Marketing Stacks
  • Channel Development
  • Strategy + Analytics

    The ability to process every data point related to your hotel’s marketing efforts is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your Kayak listing, all the way to the moment they book a stay online, through to when they’ve checked in, stayed, left, reviewed online and booked again? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how travelers are interacting with your hotel, and how successful your marketing efforts really are.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Strategy Development
  • Analytics + Tracking
  • Customer Profiling
  • Competitive Research
  • Competitive Research
  • ROI Tracking + Reporting
  • Webmaster Tools
  • Data Studios + Dashboards
  • Hidden
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