— DIGITAL MARKETING FOR NIGHTLIFE

Here’s your digital marketing playbook for the nightlife industry in 2021

Since the nightlife industry was decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive nightlife industry requires accurate, reliable and comprehensive digital marketing strategies strategies.

We’ve built a digital marketing strategy playbook for the nightlife industry to give you the tools and techniques to grow your brand.

Download your PDF Nightlife Playbook
— DIGITAL MARKETING PLAYBOOK FOR THE NIGHTLIFE INDUSTRY 

The Playbook

So, you’re ready to step up your nightlife marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.

Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use. 
Go right to check your score

01

Brand Identity + Creative

Memorable, captivating and cohesive branding in the hospitality industry is necessary when trying to build a loyal base of patrons that will dance, party and book tables online with your nightclub time and time again. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors and parties with their friends in your establishment. Of course there’s no experience quite like being  entertained by a world-class DJ, accompanied by memorable bottle service, but it starts online and continues through every point of engagement.
Here are the 3 things you must consider when it comes to branding and customer experience.
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Brand Design

Brand Naming

Customer Journey Design

 

02

Web Design + Development

Nightclub web design not only has to be beautiful, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can extend your physical experience to your digital presence, how accessible your upcoming event calendar is, how easily it is for a customer to book a table and if they can’t make it to your establishment, can they catch a virtual performance and have a dance party at home with their friends? Color, easy to read content, and the ability to capture reservations online are just a few crucial items that cannot be overlooked when focusing on nightclub web design.
12 important considerations for your nightlife website design + development
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Website Development

eCommerce Development

Online Bookings

Landing Pages

ADA Accessibility Compliance

Virtual Tour/Experiences

CRM Integration

Martech Integration

Schema Markup Development

301 Redirect Mapping

Technical SEO

Performance Optimization

03

Digital Marketing 

Whether you’re a small music hall, a popular nightclub, or a massive live music and concert venue, digital marketing is absolutely essential to your growth, staying power and success. Reaching guests and attendees via email, capturing their attention with a quick text message, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics nightlifes should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
For nightlife here are 14 crucial compoents of a successful digital marketing operations. 
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Organic SEO

Social Media Management

Email Marketing

Paid Social

Blog Development

Demand Generation

PPC / Display Ads

Influencer Marketing

Integrated Marketing Stacks

Google Tag Manager

Retargeting

Database List Acquisition

Lookalike Audience Development

Channel Development

04

Strategy + Analytics

The ability to process every data point related to your nightlife marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google listing, all the way to the moment they book a reservation online, through to when they’ve paid for their ticked or placed an online table reservation? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed. 
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Strategy Development

Analytics + Tracking

Customer Profiling

Competitive Research

Capabilities Assessment

ROI Tracking + Reporting

Webmaster Tools

Data Studios + Dashboards

— SO HOW’S IT GOING?

Check your digital marketing health for 2021

Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.

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  • Brand Identity + Creative

    Memorable, captivating and cohesive branding in the hospitality industry is necessary when trying to build a loyal base of patrons that will dine, engage and order online with your restaurant time and time again. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors and dines in your establishment. Of course there’s no experience quite like being served a world-class (or quick serve) meal accompanied by memorable service, but it starts online and continues through every point of engagement.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Brand Design
  • Brand Naming
  • Customer Journey Design
  • Web Design + Development

    Restaurant web design not only has to be beautiful, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can extend your physical experience to your digital presence, how accessible your menu is communication, how easily it is for a customer to book a reservation and if they can’t make it to your establishment, how simple it is to place and order for deliver online. Color, easy to read content, and the ability to capture reservations and online ordering are just a few crucial items that cannot be overlooked when focusing on restaurant web design.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Website Development
  • Ecommerce Development
  • Online Bookings
  • Landing Pages
  • ADA Accessibility Compliance
  • Virtual Tour / Experiences
  • CRM Integration
  • Martech Integration
  • Schema Markup Development
  • 301 Redirect Mapping
  • Technical SEO
  • Performance Optimization
  • Digital Marketing + Advertising

    Whether you’re a taco stand, a food truck or a white coat, Micheline star rated restaurant, digital marketing is absolutely essential to your growth, staying power and success. Reaching guests and patrons via email, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics restaurants should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Organic SEO
  • Social Media Management
  • Email Marketing
  • Paid Social
  • Blog Development
  • Demand Generation
  • PPC / Display Ads
  • Influencer Marketing
  • Integrated Marketing Stacks
  • Google Tag Manager
  • Retargeting
  • Database List Acquisition
  • Lookalike Audience Development
  • Channel Development
  • Strategy + Analytics

    The ability to process every data point related to your restaurant marketing efforts is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google my business page, all the way to the moment they book a reservation online, through to when they’ve paid for dinner or placed an online order for delivery? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Strategy Development
  • Analytics + Tracking
  • Customer Profiling
  • Competitive Research
  • Competitive Research
  • ROI Tracking + Reporting
  • Webmaster Tools
  • Data Studios + Dashboards
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