Since the nightlife industry was decimated by Covid-19 and lock-down restrictions around the world, coupled with the rapid growth of technology to level the playing field, marketing in today’s highly competitive nightlife industry requires accurate, reliable and comprehensive digital marketing strategies strategies.
We’ve built a digital marketing strategy playbook for the nightlife industry to give you the tools and techniques to grow your brand.
— DIGITAL MARKETING PLAYBOOK FOR THE NIGHTLIFE INDUSTRY
So, you’re ready to step up your nightlife marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.
Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use.
Memorable, captivating and cohesive branding in the hospitality industry is necessary when trying to build a loyal base of patrons that will dance, party and book tables online with your nightclub time and time again. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors and parties with their friends in your establishment. Of course there’s no experience quite like being entertained by a world-class DJ, accompanied by memorable bottle service, but it starts online and continues through every point of engagement.
Here are the 3 things you must consider when it comes to branding and customer experience.
Nightclub web design not only has to be beautiful, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can extend your physical experience to your digital presence, how accessible your upcoming event calendar is, how easily it is for a customer to book a table and if they can’t make it to your establishment, can they catch a virtual performance and have a dance party at home with their friends?Color, easy to read content, and the ability tocapture reservations onlineare just a few crucial items that cannot be overlooked when focusing on nightclub web design.
12 important considerations for your nightlife website design + development
Whether you’re a small music hall, a popular nightclub, or a massive live music and concert venue, digital marketing is absolutely essential to your growth, staying power and success. Reaching guests and attendees via email, capturing their attention with a quick text message, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics nightlifes should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
For nightlife here are 14 crucial compoents of a successful digital marketing operations.
The ability to process every data point related to your nightlife marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google listing, all the way to the moment they book a reservation online, through to when they’ve paid for their ticked or placed an online table reservation? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed.
Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.