— DIGITAL MARKETING FOR E-COMMERCE
Here’s your digital marketing playbook for the e-commerce industry in 2021
E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check in store, and purchase through whichever channel happens to be available at the time.
This is clearly the age of the consumer. However, how big is digital really when it comes to influencing consumers? And are your digital marketing strategies keeping up?
We’ve built a digital marketing strategy playbook for the ecommerce industry to give you the tools and techniques to grow your brand.
— DIGITAL MARKETING PLAYBOOK FOR THE ECOMMERCE INDUSTRY
The Playbook
So, you’re ready to step up your ecommerce marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.
Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use.
01
Brand Identity + Creative
Memorable, captivating and cohesive branding in the ecommerce industry is as critical as the quality of the products you’re selling when trying to build a loyal base of customers that will shop, engage and order online time and time again. To do this effectively, your digital identity has to stand out, it has to be memorable and it has to connect on a deeper level with your audience, than just having a cool logo and a unique color scheme.
Here are the 5 things you must consider when it comes to branding and customer experience.
02
Web Design + Development
Web design is critical when creating an ecommerce website. Good ecommerce web design is all about using the right colors, fonts, images, words and graphics to convince visitors to make a purchase. Your ecommerce website design should attract potential customers, provide great user experience and present your shop in the best light. In addition, the majority (70%) of consumers shop from their phone, so think mobile first!
7 important considerations for your ecommerce website design + development
03
Digital Marketing
Whether you’re a CBD brand, an up and coming street wear designer, or a global fasion label, digital marketing is absolutely essential to your growth, staying power and success. Reaching guests and patrons via email, maxing out your visibility in search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics ecommerce operations should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
For ecommerce, here are 16 crucial components of a successful digital marketing operations.
04
Strategy + Analytics
The ability to process every data point related to your ecommerce marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your social ads, all the way to the moment they make their online purchase, through to when they’ve paid for shipping and left you a great product review? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed.
— SO HOW’S IT GOING?
Check your digital marketing health for 2021
Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.