— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Does Content Syndication Really Boost Exposure?
Content marketing is tricky and necessary. It's an important component of your digital marketing strategy, but to do make it effective, it can take a considerable amount of time to create content that actually drives traffic back to your brand. And what's worse, we all know that ...
Marketing Objectives and How to Set Them
Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they can see where they are going, and how well they are progressing, teams are more motivated to battle through tough times and seek out alternative ...
The Death of The Cookie: Reaching Customers In The Age of Privacy.
All over the world, consumers are demanding better protection from their governments, with regulators introducing new consumer privacy and data protection laws. This means that businesses are having to restructure their approaches to customer data. Global Demands for Privacy Since Europe’s General Data Protection Regulations ...
Diversify for Survival: Facebook Outage Shakes Up Small Businesses
Trapped in digital amber for eight hours, users all over the world were shocked when the Facebook app family went off the air on October 4. In a shocking demonstration of its power over the online economy, millions of transactions were suddenly suspended in cyberspace. This mega-outage ...
Will Apple Kill Email Marketing Metrics?
If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, thanks to Apple. Scheduled for introduction with their Fall 2021 software updates, a massive ground shift is about to shake up the email marketing world. ...
Bumping up Business through Website Conversion Strategies
Conversions come in all shapes and sizes, from micro (following you on social media) to macro (making a sale). Intermediate steps include signing up for a newsletter or booking a demo – and all of them are valuable parts of your website conversion strategies. A well-designed website ...
Bricks-and-Clicks: A New Retail Battlefield?
For decades, the online retail sector has been driven by books and music, personal electronics, and home appliances, together with footwear, clothing, and sports gear. However, digital marketers and their clients are still trying to decide whether decisions to buy are made initially at physical outlets, or ...
TikTok Pilots In-App Shopping Feature
Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify merchants in the US, the ...
Pot Goes Pioneer: Weed Marketing Breaks Fresh Ground
It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long shadow. Some companies are surviving ...
Boosting Revenues Through Cutting Back On Cart Abandonment
For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may be losing a massive 75% (or more!) of their potential sales to abandoned carts. Weekends are even worse: on Fridays, Saturdays, and Sundays, cart abandonment ...
New Client Alert: Tyed With Love ❤️
Today we're pleased to announce the signing of a new ecommerce client, Tyed With Love. This amazing Boston brand has been at the forefront of bringing all of your tye dye desires to life and filling your world with amazing colors and patterns. Stay tuned as we ...
Millennials, Marketing and Social Media
Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: Quality: 22% of millennials ...
Lead Generation: Effective Strategies and Tools
Crucial to the success of your business, leads are valuable assets: potential customers who must be ushered gently through the sales funnel. But generating leads can be tricky, as it’s not always easy to build up interest in your products or services. Once a lead ...
Get some great marketing strategies from… Your customers!
Keeping customers happy is a crucial step for any business. Better still, happy customers – both B2B and B2C – are a powerful marketing tool. Here are innovative insights into converting prospects into sales, with a little help from your current customers. In fact, a ...
Google Shopping and Other Sales-Boosting Channels
One of the biggest and most pervasive things we work on with our ecommerce clients is their constant desires to boost revenue and sell more goods. But it's not simply about driving more traffic directly to their store, which we do well. It's also about expanding the ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
From Clicks to Customers: The Marketing Shifts You Need to Know
Explore the top digital marketing strategies shaping the future, including AI-driven personalization, voice search optimization, AR/VR integration, and ethical marketing practices, to enhance conversions and drive business growth.
How to Build a B2B Social Media Strategy That Converts
B2B social media marketing requires a strategic approach to build brand authority, nurture leads, and drive conversions. Learn how to choose the right platforms, create valuable content, and measure success in this in-depth guide.
How a Powerful Content Strategy Drives Customer Action
A strong content strategy does more than attract attention—it drives action. Learn how strategic content creation, multi-channel distribution, and psychological insights can transform passive readers into engaged customers.
Adapting Your Marketing Strategy for Economic Uncertainty
Economic uncertainty has become the new normal. Between inflation, supply chain disruptions, and shifting consumer behavior, marketing leaders are pressured to do more with less while driving growth. The traditional approach of cutting marketing spending during downturns is no longer viable. CMOs must rethink their approach ...
GEO vs. SEO: The New Rules of Visibility in an AI-Driven World
The rise of Generative Engine Optimization (GEO) is reshaping digital marketing. Learn why traditional SEO is no longer enough and how businesses must adapt to AI-driven search to stay competitive. But times are changing. AI-driven Generative Engines (GEs)—platforms like OpenAI’s ChatGPT, Google’s Bard, and Perplexity—are ...
Another AI, Another Privacy Disaster: Welcome to DeepSeek
DeepSeek is both a disruptive AI innovation and a privacy nightmare. Learn why its rise poses significant risks to data security and how its terms and policies may impact users and society at large.
— KEEP READING
More articles and valuable reads from our team of digital experts.
The Hidden Costs of Neglecting Your Website
Neglecting your website can cost your business in lost sales, reputational damage, and security risks. Discover how proactive maintenance protects your bottom line and ensures growth.
From Generative AI to Autonomous Agents: The Future is Now
Discover how Agentic AI is reshaping industries in 2025. Explore real-world examples of autonomous systems transforming e-commerce, healthcare, and finance, and learn actionable steps to integrate this groundbreaking technology into your business.
Banning TikTok: The Collision of Geopolitics and Everyday Life
Understand the full story behind TikTok's U.S. controversy. Explore its national security risks, cultural impact, and implications for creators, small businesses, and the future of social media. Prepare for a world without TikTok.
The Evolving Role of CMOs: What I’m Expecting in 2025
What does leading as a CMO in 2025 take? In this article, I dive into the challenges and opportunities of modern marketing leadership, offering a bold vision for the future of strategy, creativity, and accountability.
From Automation to Ideation: AI’s Better Role in Your Business
Move beyond automation and generative tasks to unlock AI’s full potential in strategic ideation, decision-making, and innovative growth with actionable tips and thought-provoking questions.
My 2025 Marketing Playbook
Explore actionable marketing strategies for startups in 2025, including expected trends and step-by-step tips to implement them effectively. Stay ahead of the competition with this comprehensive guide.
The Not-So-Secret to Startup Success in 2025? Content, Content, Content
Content marketing reigns supreme for startups in 2024. Learn how cost-effective strategies, enabled by tech, drive inbound growth with examples from real estate, hospitality, and B2B industries.
Why Your Business Needs a Fractional CMO in 2025
A fractional CMO combines strategic leadership, flexibility, and execution to drive growth in real estate, startups, SaaS, B2B, and hospitality industries without the cost of a full-time hire.
Bad Marketing Ideas: How to Spot Them Early and Let Them go faster.
Not every campaign is a winner. Learn how to spot when a marketing idea is doomed, avoid wasting resources, and pivot effectively without falling into the sunk cost trap.
Startup Growth: Skip the Influencers, Book the Podcasts.
Forget traditional ads and outdated influencers—podcasts are the new frontier for startups to reach massive, engaged audiences. Learn how earned media on podcasts can transform your marketing strategy."
Rewriting Startup Growth: Retention First, Acquisition Second.
Discover why customer retention is more cost effective than acquisition and learn actionable strategies to build loyalty, boost repeat business, and grow your startup sustainably
Budget-Friendly Content Marketing: Strategies That Stretch Every Dollar
Struggling with a tight content marketing budget? Discover five data-backed strategies to maximize every dollar and deliver impactful content without breaking the bank.
Coasting Isn’t a Skill: When Startup Slackers Sink the Ship
Being a team player in startups is essential, but what happens when helping out turns into doing someone else’s job, too? This article explores the fine line between supporting your team and the growing resentment when slackers tip the balance into burnout and frustration.
Content Reimagined: Elevate Your Blog Beyond Just SEO-Driven Posts
Discover how to reboot your blog into a dynamic content hub that resonates with real people. This 1500-word guide will show marketers and startups how to craft blogs that go beyond SEO, fostering trust, authority, and engagement.
The War-Time CEO Mindset: How to Lead When the Stakes Are Highest
Building a startup from the ground up is the quintessential journey of a visionary founder. Those early days are fueled by passion, innovation, and the desire to change the world. Founders ...
Should Startups Still “Move Fast and Break Things” in 2024?
Explore the relevance of the "Move fast and break things" motto in today’s tech world. As user expectations rise and competition increases, should startups still prioritize speed over quality?
The Short-Term Trap: How Poor Marketing Hurts Your Brand and the Long-Term Path to Success
In the high-demand, fast-paced marketing world, there's a persistent temptation to focus on immediate results. Whether it's driving conversions, increasing clicks, or boosting short-term sales, the pressure to show quick wins ...
The Build Trap Explained: Why Your Startup Needs to Focus on Value, Not Features
Is your startup stuck in the Build Trap? Learn how to shift from endless feature development to delivering real customer value. Discover strategies to break free from feature overload and focus on long-term growth.
Distraction or Opportunity? Navigating Startup Growth In Presidential Election Years
Explore how presidential election years affect startup growth, funding, customer acquisition, and consumer behavior, and discover strategies to navigate the challenges of a polarized political environment.
How to Lose a Customer in 20 Slides or More.
The ability to communicate effectively and efficiently is paramount in both sales and marketing. Yet, many leaders, particularly CEOs and founders, fall into the trap of overloading their presentations, pitch decks, ...
Beautiful, Broken, and Unusable: The Tale of Neglecting UX & Product Management.
Discover why relying solely on a UI designer and an engineer to build a product often leads to failure. Explore the importance of incorporating UX professionals and product managers to avoid costly redesigns and enhance user experience, illustrated by real-world examples like Snapchat, Google Glass, and the failed Humane AI Pin.
Profit vs. Principle: The Dilemma of Corporate Social Responsibility
This article explores the complex debate over whether brands should take a public stance on political and social issues, examining the risks, rewards, and real-world examples from the past twenty years.
Rethinking B2B Marketing: Five Strategies for Modern Success
Five cornerstones of modern B2B marketing that will help your business navigate a changing landscape. Learn how to balance trust and sales, enhance human interaction, maintain consistent messaging, go beyond intent, and prioritize relevance over personalization for sustained growth and success.
Review Wars: The Battle for Five Stars and the Death of Honesty
Discover the truth about the broken internet review system, where businesses and consumers alike abuse the process. Explore real-life examples, the consequences of manipulation, and potential solutions to restore honesty and transparency. Join the conversation on how to fix online reviews.
Winning Gen Z: What Marketers Need to Know About This Influential Generation
Explore the challenges and opportunities of marketing to Gen Z. Learn about their values, preferences, and behaviors, and discover effective strategies to engage this influential generation. From authenticity to digital innovation, find out what resonates with Gen Z and how to win their loyalty.
The High Cost of Neglecting Process & Discipline in Your Startup
Discover the critical importance of creating and following process in startups to prevent chaos, budget overruns, missed deadlines, and other detrimental issues. Learn why discipline in process adherence is essential for success and growth.
Building a Strong Marketing Foundation for Startups with Limited Resources
Discover effective strategies for building a strong marketing foundation for startups with limited resources. Learn how to leverage digital marketing, affordable tools, partnerships, and community engagement to achieve your marketing goals.
Strategic Planning for Startups: Balancing Budgets and High Expectations
Learn how startups can effectively balance budgets and expectations through strategic planning, prioritizing investments, lean practices, and effective communication. Discover practical tips for managing financial constraints while driving growth and building stakeholder trust.
The Disconnect: Why Seasoned Executives Often Struggle as Startup Founders
Explore why seasoned corporate executives often struggle as startup founders. Learn about the differences in resources, decision-making, and execution, and discover real-world examples of why this transition is not always successful.
Innovate Your Startup: Embrace First Principles Thinking
Without question, startups are chaotic by nature, and making sound decisions is crucial for success. Yet, many entrepreneurs and founders find themselves trapped in conventional thinking, relying on analogies and existing ...
Building a Strong Marketing Foundation for Startups with Limited Resources
Discover effective strategies for building a strong marketing foundation for startups with limited resources. Learn how to leverage digital marketing, affordable tools, partnerships, and community engagement to achieve your marketing goals.
Stop Stalling: The Importance of Efficient Decision-Making in Startups
Explore the vital importance of clear, concise, and analytical decision-making in startups. Understand why many founders struggle with indecision and how efficient analysis can drive success and prevent failure.