E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check in store, and purchase through whichever channel happens to be available at the time.
This is clearly the age of the consumer. However, how big is digital really when it comes to influencing consumers? And are your digital marketing strategies keeping up?
We’ve built a digital marketing strategy playbook for the ecommerce industry to give you the tools and techniques to grow your brand.