— DIGITAL MARKETING FOR E-COMMERCE

Here’s your digital marketing playbook for the e-commerce industry in 2021

E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check in store, and purchase through whichever channel happens to be available at the time.

This is clearly the age of the consumer. However, how big is digital really when it comes to influencing consumers? And are your digital marketing strategies keeping up?

We’ve built a digital marketing strategy playbook for the ecommerce industry to give you the tools and techniques to grow your brand.

Download your PDF Ecommerce Playbook
— DIGITAL MARKETING PLAYBOOK FOR THE ECOMMERCE INDUSTRY 

The Playbook

So, you’re ready to step up your ecommerce marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.

Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use. 
Go right to check your score

01

Brand Identity + Creative

Memorable, captivating and cohesive branding in the ecommerce industry is as critical as the quality of the products you’re selling when trying to build a loyal base of customers that will shop, engage and order online time and time again. To do this effectively, your digital identity has to stand out, it has to be memorable and it has to connect on a deeper level with your audience, than just having a cool logo and a unique color scheme. 
Here are the 5 things you must consider when it comes to branding and customer experience.
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Brand Design

Full Identity Development

Brand Naming

Customer Journey Design

Brand Strategy

02

Web Design + Development

Web design is critical when creating an ecommerce website. Good ecommerce web design is all about using the right colors, fonts, images, words and graphics to convince visitors to make a purchase. Your ecommerce website design should attract potential customers, provide great user experience and present your shop in the best light. In addition, the majority (70%) of consumers shop from their phone, so think mobile first!
7 important considerations for your ecommerce website design + development
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Website Development

eCommerce Development

ADA Accessibility Compliance

Mobile App Development

CRM Integration

Schema Markup Development

Performance Optimization

03

Digital Marketing 

Whether you’re a CBD brand, an up and coming street wear designer, or a global fasion label, digital marketing is absolutely essential to your growth, staying power and success. Reaching guests and patrons via email, maxing out your visibility in search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics ecommerce operations should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
For ecommerce, here are 16 crucial components of a successful digital marketing operations. 
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Organic SEO

Social Media Management

Content Marketing

Email Marketing

Account Based Marketing

Paid Social

Blog Development

Demand Generation

PPC / Display Ads

Influencer Marketing

Integrated Marketing Stacks

eCommerce Feed Management

Google Tag Manager

Retargeting

Lookalike Audience Development

Channel Development

04

Strategy + Analytics

The ability to process every data point related to your  ecommerce marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your social ads, all the way to the moment they make their online purchase, through to when they’ve paid for shipping and left you a great product review? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed. 
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Strategy Development

Analytics + Tracking

Customer Profiling

Compliance Management

Competitive Research

Capabilities Assessment

ROI Tracking + Reporting

— SO HOW’S IT GOING?

Check your digital marketing health for 2021

Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.

  • Hidden
  • Brand Identity + Creative

    Memorable, captivating and cohesive branding in the ecommerce industry is as critical as the quality of the products you’re selling when trying to build a loyal base of customers that will shop, engage and order online time and time again. To do this effectively, your digital identity has to stand out, it has to be memorable and it has to connect on a deeper level with your audience, than just having a cool logo and a unique color scheme.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Brand Design
  • Full Identity Development
  • Brand Naming
  • Customer Journey Design
  • Brand Strategy
  • Web Design + Development

    Web design is critical when creating an ecommerce website. Good ecommerce web design is all about using the right colors, fonts, images, words and graphics to convince visitors to make a purchase. Your ecommerce website design should attract potential customers, provide great user experience and present your shop in the best light. In addition, the majority (70%) of consumers shop from their phone, so think mobile first!
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Website Development
  • eCommerce Development
  • ADA Accessbility Compliance
  • Mobile App Development
  • CRM Integration
  • Schema Markup Development
  • Performance Optimization
  • Digital Marketing + Advertising

    Whether you’re a CBD brand, an up and coming street wear designer, or a global fasion label, digital marketing is absolutely essential to your growth, staying power and success. Reaching guests and patrons via email, maxing out your visibility in search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics ecommerce operations should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Organic SEO
  • Social Media Management
  • Content Marketing
  • Email Marketing
  • Account Based Marketing
  • Paid Social
  • Blog Development
  • Demand Generation
  • PPC / Display Ads
  • Influencer Marketing
  • Integrated Marketing Stacks
  • eCommerce Feed Management
  • Google Tag Manager
  • Retargeting
  • Lookalike Audience Development
  • Channel Development
  • Strategy + Analytics

    The ability to process every data point related to your ecommerce marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your social ads, all the way to the moment they make their online purchase, through to when they’ve paid for shipping and left you a great product review? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Strategy Development
  • Analytics + Tracking
  • Customer Profiling
  • Compliance Management
  • Competitive Research
  • Capabilities Assessment
  • ROI Tracking + Reporting
  • Hidden
  • Transmyt Marketing is committed to protecting your information. Your information will be used in accordance with all applicable data privacy laws where we operate, and our own privacy policy as well.