— DIGITAL MARKETING FOR CONSULTANTS
Here’s your digital marketing playbook for the consulting industry in 2021
The internet has revolutionized the way that people interact, and by extension their businesses too. For this reason, we believe that it’s never been more important for consulting firms to explore digital marketing.
Marketing consulting firms is both imperative and difficult. In a saturated marketplace, it’s essential to stand out from the crowd, but it’s difficult to find the time to maintain your digital presence and give your clients the attention that they deserve – and pay for. You wouldn’t leave your phone unattended, and sometimes off the hook altogether; the same should be true of your digital channels. After all, that’s how the modern customer will contact you. If they can’t contact you, they’ll simply contact someone else – someone with a well-maintained site, good Google reviews and active social channels.
We’ve built a digital marketing strategy playbook for the consulting industry to give you the tools and techniques to grow your brand.
— DIGITAL MARKETING PLAYBOOK FOR THE CONSULTANTS INDUSTRY
The Playbook
So, you’re ready to step up your marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.
Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use.
01
Brand Identity + Creative
Memorable, captivating and cohesive branding in the consulting industry (Think McKinsey) is necessary when trying to build a loyal base of customers and clients that will hire you for your expertise and turn to you to help them solve big challenges. Of course there’s no experience for your customers quite like being served a world-class a world-class strategy. But before you even get to an engagemnt you must figure out how to stand out in a sea of competitors, to leads and prospects that are inundated with search results and 9,389,485,958 companies that all claim to do the same thing.
Here are the 3 things you must consider when it comes to branding and customer experience.
02
Web Design + Development
Web design for consulting firms not only has to be engaging, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can communicate your services and solutions, to potential pain points your customers are experiencing, how easy it is to get in touch with your firm (via a form or even better, Live Chat) and most importantly, how clearly you can communicate value to potential customers. Color, easy to read content, and the ability to capture leads and new customers with your website are just a few crucial items that cannot be overlooked when focusing on consulting web design.
11 important considerations for your consulting website design + development
03
Digital Marketing
Whether you’re a single consultant with unique expertise, or a global consulting juggernaut, digital marketing is absolutely essential to your growth, staying power and success. Reaching customers and leads via email, maxing out your visibility in search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics consulting firms should be considering, to continuously develop and expand on their revenue and operations, extend their thought leadership and develop new high yield leads.
For consulting firms here are 14 crucial compoents of a successful digital marketing operations.
04
Strategy + Analytics
The ability to process every data point related to your marketing efforts is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google listing, all the way to the moment they submitted an inquiry on your website, through to when they’ve hired you? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed.
— SO HOW’S IT GOING?
Check your digital marketing health for 2021
Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.