— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
4+4 Compelling Reasons Why Live Chat is a B2B and B2C Must
In today’s fast-paced world, responding instantly to queries is vital. And live chats are the best way to keep pace with these surging demands. In parallel, better customer experiences and higher agent productivity quickly fatten up that all-important bottom line. Meanwhile, a steadily expanding database paves the ...
Seven Signs It’s Time to Hire A Digital Marketing Agency.
So you want to pump up your sales? Boost your bottom line? Burnish your brand? In today’s online markets, the only way to do this is through a solid digital marketing strategy. But that’s only the first step. Knowing exactly how to implement your strategy and then ...
Inside Info on the Latest LinkedIn Marketing Tools
People in the know have long been aware of the value of LinkedIn as a top marketing tool for generating high-quality leads. This is the perfect place for identifying and reaching out to B2B decision-makers that are seamlessly aligned with ideal customer profiles. And these profiles are ...
5 Simple Steps to Nail your Pitch Deck
Potential investors have seen and heard it all before – so how do ambitious start-ups grab their attention? Creating a stand-out pitch deck is as much about presentation as content, and even the most amazing unicorns need careful grooming. Here’s a rough explanation of why ...
What’s the Best eCommerce Platform for my business?
There’s such a vast variety of ecommerce platforms that businesses are flush with choice. The downside of all this diversity is that it can be hard to make the right choice, when signing up for a service. For certain types of goods, Shopify might be a great ...
CONTENT MARKETING: Getting attention or keeping it? That’s the question…
There’s some scary news for marketers in a recently-published study in Denmark. Its authors suggest that the sheer volume of information with which we are all bombarded 24/7 is causing the collective global attention span to shrink rapidly: they reckon it’s now down to around eight seconds! ...
ANALYTICS: 10 Crucial Google Analytics Metrics that Marketers Should Track
Every CMO deals with steady streams of monthly, weekly, and even daily digital marketing reports packed with a huge variety of metrics and KPIs. This makes it hard to distinguish crucial from clutter, even for marketing directors with years of experience in tracking marketing success through Google ...
ENGAGEMENT: Customer Feedback Dos, Don’ts and a Maybe
There’s no doubt that customer satisfaction and retention are major assets for any business. Regardless of size, steady streams of feedback from happy (and not-so-happy consumers) keep companies performing at their best. In fact, feedback – which includes queries and complaints, as well as positive and negative ...
CONTENT MARKETING | From Blog To Buy: Include Your Entire Website in Your Content Marketing Strategy
When visitors can’t find information quickly and easily on a website, they simply look elsewhere. And the chances are high that they’ll find the answers they want – with the solutions they purchase! – from a better-structured competitor. This is why every business benefits from a well-strategized ...
Don’t Neglect Email Marketing In Your Overall Marketing Strategy
A golden oldie, but still one of the most effective components of your digital strategy, email campaigns still outperform many more modern channels. With expert leverage, an effective email marketing strategy is a great tool for selling products and services. Unlike social media followers, email marketing lists ...
Effective Go To Market Strategies Drive Successful Product Launches
A roadmap for bringing a product to market, a go-to-market strategy is a framework that generally includes a detailed plan that includes target audiences, a marketing plan and a sales strategy. Every market and each product opens up different opportunities and raises specific challenges, which is why ...
Great CRO Strategies for your SaaS Business
A key factor for business growth, retaining customers while attracting new buyers is no easy task. This is why conversion rate optimization and CRO strategies are vital tools for streamlining conversion processes. Particularly for software as a service (SaaS) businesses, it’s important that every step – from ...
Boosting B2B sales through Strategic Account-Based Marketing
Turning traditional marketing techniques upside down, Account-Based Marketing (ABM) targets specific companies at the very start of the sales process. This contrasts with the traditional scattershot approach used for decades by traditional advertising: reach out to thousands of readers in the hopes that some are potential (if ...
The importance of Customer Journey Mapping, why you MUST do it, and how.
In the crowded digital media marketing field, many companies are finding it hard to produce eye-catching content with high recall levels. But there’s a really simple solution to this dilemma: just walk a mile in the customer’s shoes! The good news: there’s a handy marketing ...
Backlash, boycotts and brands: Marketing in the age of Wokeness!
Author's note: Recently I received some feedback from a mentor, that the image we chose for an article I wrote a couple of weeks ago was too racy or suggestive for LinkedIn. That it might offend people who would no longer consider ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
How to Build a B2B Social Media Strategy That Converts
B2B social media marketing requires a strategic approach to build brand authority, nurture leads, and drive conversions. Learn how to choose the right platforms, create valuable content, and measure success in this in-depth guide.
How a Powerful Content Strategy Drives Customer Action
A strong content strategy does more than attract attention—it drives action. Learn how strategic content creation, multi-channel distribution, and psychological insights can transform passive readers into engaged customers.
Adapting Your Marketing Strategy for Economic Uncertainty
Economic uncertainty has become the new normal. Between inflation, supply chain disruptions, and shifting consumer behavior, marketing leaders are pressured to do more with less while driving growth. The traditional approach of cutting marketing spending during downturns is no longer viable. CMOs must rethink their approach ...
GEO vs. SEO: The New Rules of Visibility in an AI-Driven World
The rise of Generative Engine Optimization (GEO) is reshaping digital marketing. Learn why traditional SEO is no longer enough and how businesses must adapt to AI-driven search to stay competitive. But times are changing. AI-driven Generative Engines (GEs)—platforms like OpenAI’s ChatGPT, Google’s Bard, and Perplexity—are ...
Another AI, Another Privacy Disaster: Welcome to DeepSeek
DeepSeek is both a disruptive AI innovation and a privacy nightmare. Learn why its rise poses significant risks to data security and how its terms and policies may impact users and society at large.
The Hidden Costs of Neglecting Your Website
Neglecting your website can cost your business in lost sales, reputational damage, and security risks. Discover how proactive maintenance protects your bottom line and ensures growth.
— KEEP READING
More articles and valuable reads from our team of digital experts.
From Generative AI to Autonomous Agents: The Future is Now
Discover how Agentic AI is reshaping industries in 2025. Explore real-world examples of autonomous systems transforming e-commerce, healthcare, and finance, and learn actionable steps to integrate this groundbreaking technology into your business.
Banning TikTok: The Collision of Geopolitics and Everyday Life
Understand the full story behind TikTok's U.S. controversy. Explore its national security risks, cultural impact, and implications for creators, small businesses, and the future of social media. Prepare for a world without TikTok.
The Evolving Role of CMOs: What I’m Expecting in 2025
What does leading as a CMO in 2025 take? In this article, I dive into the challenges and opportunities of modern marketing leadership, offering a bold vision for the future of strategy, creativity, and accountability.
From Automation to Ideation: AI’s Better Role in Your Business
Move beyond automation and generative tasks to unlock AI’s full potential in strategic ideation, decision-making, and innovative growth with actionable tips and thought-provoking questions.
My 2025 Marketing Playbook
Explore actionable marketing strategies for startups in 2025, including expected trends and step-by-step tips to implement them effectively. Stay ahead of the competition with this comprehensive guide.
The Not-So-Secret to Startup Success in 2025? Content, Content, Content
Content marketing reigns supreme for startups in 2024. Learn how cost-effective strategies, enabled by tech, drive inbound growth with examples from real estate, hospitality, and B2B industries.
Why Your Business Needs a Fractional CMO in 2025
A fractional CMO combines strategic leadership, flexibility, and execution to drive growth in real estate, startups, SaaS, B2B, and hospitality industries without the cost of a full-time hire.
Bad Marketing Ideas: How to Spot Them Early and Let Them go faster.
Not every campaign is a winner. Learn how to spot when a marketing idea is doomed, avoid wasting resources, and pivot effectively without falling into the sunk cost trap.
Startup Growth: Skip the Influencers, Book the Podcasts.
Forget traditional ads and outdated influencers—podcasts are the new frontier for startups to reach massive, engaged audiences. Learn how earned media on podcasts can transform your marketing strategy."
Rewriting Startup Growth: Retention First, Acquisition Second.
Discover why customer retention is more cost effective than acquisition and learn actionable strategies to build loyalty, boost repeat business, and grow your startup sustainably
Budget-Friendly Content Marketing: Strategies That Stretch Every Dollar
Struggling with a tight content marketing budget? Discover five data-backed strategies to maximize every dollar and deliver impactful content without breaking the bank.
Coasting Isn’t a Skill: When Startup Slackers Sink the Ship
Being a team player in startups is essential, but what happens when helping out turns into doing someone else’s job, too? This article explores the fine line between supporting your team and the growing resentment when slackers tip the balance into burnout and frustration.
Content Reimagined: Elevate Your Blog Beyond Just SEO-Driven Posts
Discover how to reboot your blog into a dynamic content hub that resonates with real people. This 1500-word guide will show marketers and startups how to craft blogs that go beyond SEO, fostering trust, authority, and engagement.
The War-Time CEO Mindset: How to Lead When the Stakes Are Highest
Building a startup from the ground up is the quintessential journey of a visionary founder. Those early days are fueled by passion, innovation, and the desire to change the world. Founders ...
Should Startups Still “Move Fast and Break Things” in 2024?
Explore the relevance of the "Move fast and break things" motto in today’s tech world. As user expectations rise and competition increases, should startups still prioritize speed over quality?
The Short-Term Trap: How Poor Marketing Hurts Your Brand and the Long-Term Path to Success
In the high-demand, fast-paced marketing world, there's a persistent temptation to focus on immediate results. Whether it's driving conversions, increasing clicks, or boosting short-term sales, the pressure to show quick wins ...
The Build Trap Explained: Why Your Startup Needs to Focus on Value, Not Features
Is your startup stuck in the Build Trap? Learn how to shift from endless feature development to delivering real customer value. Discover strategies to break free from feature overload and focus on long-term growth.
Distraction or Opportunity? Navigating Startup Growth In Presidential Election Years
Explore how presidential election years affect startup growth, funding, customer acquisition, and consumer behavior, and discover strategies to navigate the challenges of a polarized political environment.
How to Lose a Customer in 20 Slides or More.
The ability to communicate effectively and efficiently is paramount in both sales and marketing. Yet, many leaders, particularly CEOs and founders, fall into the trap of overloading their presentations, pitch decks, ...
Beautiful, Broken, and Unusable: The Tale of Neglecting UX & Product Management.
Discover why relying solely on a UI designer and an engineer to build a product often leads to failure. Explore the importance of incorporating UX professionals and product managers to avoid costly redesigns and enhance user experience, illustrated by real-world examples like Snapchat, Google Glass, and the failed Humane AI Pin.
Profit vs. Principle: The Dilemma of Corporate Social Responsibility
This article explores the complex debate over whether brands should take a public stance on political and social issues, examining the risks, rewards, and real-world examples from the past twenty years.
Rethinking B2B Marketing: Five Strategies for Modern Success
Five cornerstones of modern B2B marketing that will help your business navigate a changing landscape. Learn how to balance trust and sales, enhance human interaction, maintain consistent messaging, go beyond intent, and prioritize relevance over personalization for sustained growth and success.
Review Wars: The Battle for Five Stars and the Death of Honesty
Discover the truth about the broken internet review system, where businesses and consumers alike abuse the process. Explore real-life examples, the consequences of manipulation, and potential solutions to restore honesty and transparency. Join the conversation on how to fix online reviews.
Winning Gen Z: What Marketers Need to Know About This Influential Generation
Explore the challenges and opportunities of marketing to Gen Z. Learn about their values, preferences, and behaviors, and discover effective strategies to engage this influential generation. From authenticity to digital innovation, find out what resonates with Gen Z and how to win their loyalty.
The High Cost of Neglecting Process & Discipline in Your Startup
Discover the critical importance of creating and following process in startups to prevent chaos, budget overruns, missed deadlines, and other detrimental issues. Learn why discipline in process adherence is essential for success and growth.
Building a Strong Marketing Foundation for Startups with Limited Resources
Discover effective strategies for building a strong marketing foundation for startups with limited resources. Learn how to leverage digital marketing, affordable tools, partnerships, and community engagement to achieve your marketing goals.
Strategic Planning for Startups: Balancing Budgets and High Expectations
Learn how startups can effectively balance budgets and expectations through strategic planning, prioritizing investments, lean practices, and effective communication. Discover practical tips for managing financial constraints while driving growth and building stakeholder trust.
The Disconnect: Why Seasoned Executives Often Struggle as Startup Founders
Explore why seasoned corporate executives often struggle as startup founders. Learn about the differences in resources, decision-making, and execution, and discover real-world examples of why this transition is not always successful.
Innovate Your Startup: Embrace First Principles Thinking
Without question, startups are chaotic by nature, and making sound decisions is crucial for success. Yet, many entrepreneurs and founders find themselves trapped in conventional thinking, relying on analogies and existing ...
OKRs vs. KPIs: How to Measure What Matters
This comprehensive guide explores the key differences between OKRs and KPIs and how each framework can drive startup success. It provides unique characteristics, examples, and strategic benefits.
Strategic Planning for Startups: Balancing Budgets and High Expectations
Learn how startups can effectively balance budgets and expectations through strategic planning, prioritizing investments, lean practices, and effective communication. Discover practical tips for managing financial constraints while driving growth and building stakeholder trust.
Startups: Go All In On Your Best Idea. It’s That Simple.
When building a new startup, the temptation to execute multiple ideas or constantly pivot to new, untested concepts can be overwhelming. However, seasoned entrepreneurs and successful startup founders often emphasize one ...