— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
The importance of marketing and brand messaging in uncertain times and how to get it right
Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have ...
Racial profiling is illegal, but customer profiling should always be done.
So what is "Customer Profiling" anyway? Customer profiling may sound like a mug shot lineup of your customers, but their purpose is far more innocent. A customer profile is a group of information that represents typical customers. Profiles are sometimes called “personas.” They are used to consolidate ...
Here are 51 things you can do to boost your website traffic?
These days it feels like everyone is struggling to keep their website traffic up or grow it for that matter. If you're running an online business that is definitely one of the challenges that keeps you up at night, right? Here's a list of things you can ...
CEOs… Is your brand succeeding?
While it's true that analytics and business intelligence tools help marketers and business owners dig into the true numbers of marketing and optimization efforts, there's another component to understanding your brand's growth and popularity, especially as an early stage startup that may not have the budget or ...
Is email marketing dead?
If you’re doing business in the developed world, your customers are using email without a doubt. You should be as well. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 7 days a week, 365 ...
How do you build your personal brand?
How do you build your personal brand? An old mentor used to tell me "People buy from people they like, unless you have the cure for cancer." In the present global economy where anyone can figure out how to sell anything, or anyone can copy what others ...
The great digital detox
Did you know that one in three adults in the US & UK are now reducing their social media use? In fact some 6% of users have removed an app from their phone, 6% have permanently deleted their accounts and 8% have both deleted their accounts and ...
You are now about to enter the… Thumb Zone
There are many elements to take into consideration when formulating your mobile user experience, but it’s extremely important to keep thumb friendliness top-of-mind. On desktop devices, users use a mouse to interact with the screen. They can move their mouse to a navigation menu with ease. This ...
Video Video Video
As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy video marketing statistics to to convince you that video is an important component of your media and content marketing strategy. 72 Hours of video are uploaded to YouTube every 60 ...
Facebook Engagement Is Down
If you’re doing business in the developed world, your customers are using email without a doubt. You should be as well. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 7 days a week, 365 ...
Are your marketing decisions data-driven?
Marketing needs to be data-driven to be effective. If you know your target user’s behavior, goals, pain points, and challenges, you can develop marketing campaigns that cater to their specific needs... “Without big data, you are blind and deaf and in the middle ...
10 Marketing Analytics Tools For 2021
The only way to know for sure is to measure your success over time. While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable. This benefit is every ...
E-Commerce: Abandoned Cart Emails. Use Them!!
If you're in any type of e-commerce business such as cannabis, online cbd products or clothing, without a doubt you're looking for ways to boost sales and revenue. An abandoned cart email is a follow-up email sent to someone who has added items to their cart, and ...
Why website maintenance is important?
The majority of business owners understand the importance of having a website, but often they simply create a site, launch it, and never look at it again, ignoring website maintenance entirely. Websites need routine maintenance to ensure that all of the components (links, inquiry or contact forms, images, ...
How To Contact Facebook Support Live
As a digital marketing agency, we're managing a portfolio of various Facebook pages, and while our main focus is not Media Buys, we do run a handful or paid campaigns, sponsored stories and boosted posts across the entire Facebook Network. They've made their system so intuitive ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
The Short-Term Trap: How Poor Marketing Hurts Your Brand and the Long-Term Path to Success
In the high-demand, fast-paced marketing world, there's a persistent temptation to focus on immediate results. Whether it's driving conversions, increasing clicks, or boosting short-term sales, the pressure to show quick wins often pushes marketers to adopt “questionable” tactics. While these methods may offer instant gratification, they ...
The Build Trap Explained: Why Your Startup Needs to Focus on Value, Not Features
Is your startup stuck in the Build Trap? Learn how to shift from endless feature development to delivering real customer value. Discover strategies to break free from feature overload and focus on long-term growth.
Distraction or Opportunity? Navigating Startup Growth In Presidential Election Years
Explore how presidential election years affect startup growth, funding, customer acquisition, and consumer behavior, and discover strategies to navigate the challenges of a polarized political environment.
How to Lose a Customer in 20 Slides or More.
The ability to communicate effectively and efficiently is paramount in both sales and marketing. Yet, many leaders, particularly CEOs and founders, fall into the trap of overloading their presentations, pitch decks, and sales materials with excessive information. While they may believe that covering every possible scenario ...
Beautiful, Broken, and Unusable: The Tale of Neglecting UX & Product Management.
Discover why relying solely on a UI designer and an engineer to build a product often leads to failure. Explore the importance of incorporating UX professionals and product managers to avoid costly redesigns and enhance user experience, illustrated by real-world examples like Snapchat, Google Glass, and the failed Humane AI Pin.
Profit vs. Principle: The Dilemma of Corporate Social Responsibility
This article explores the complex debate over whether brands should take a public stance on political and social issues, examining the risks, rewards, and real-world examples from the past twenty years.
— KEEP READING
More articles and valuable reads from our team of digital experts.
Rethinking B2B Marketing: Five Strategies for Modern Success
Five cornerstones of modern B2B marketing that will help your business navigate a changing landscape. Learn how to balance trust and sales, enhance human interaction, maintain consistent messaging, go beyond intent, and prioritize relevance over personalization for sustained growth and success.
Review Wars: The Battle for Five Stars and the Death of Honesty
Discover the truth about the broken internet review system, where businesses and consumers alike abuse the process. Explore real-life examples, the consequences of manipulation, and potential solutions to restore honesty and transparency. Join the conversation on how to fix online reviews.
Winning Gen Z: What Marketers Need to Know About This Influential Generation
Explore the challenges and opportunities of marketing to Gen Z. Learn about their values, preferences, and behaviors, and discover effective strategies to engage this influential generation. From authenticity to digital innovation, find out what resonates with Gen Z and how to win their loyalty.
The High Cost of Neglecting Process & Discipline in Your Startup
Discover the critical importance of creating and following process in startups to prevent chaos, budget overruns, missed deadlines, and other detrimental issues. Learn why discipline in process adherence is essential for success and growth.
Building a Strong Marketing Foundation for Startups with Limited Resources
Discover effective strategies for building a strong marketing foundation for startups with limited resources. Learn how to leverage digital marketing, affordable tools, partnerships, and community engagement to achieve your marketing goals.
Strategic Planning for Startups: Balancing Budgets and High Expectations
Learn how startups can effectively balance budgets and expectations through strategic planning, prioritizing investments, lean practices, and effective communication. Discover practical tips for managing financial constraints while driving growth and building stakeholder trust.
The Disconnect: Why Seasoned Executives Often Struggle as Startup Founders
Explore why seasoned corporate executives often struggle as startup founders. Learn about the differences in resources, decision-making, and execution, and discover real-world examples of why this transition is not always successful.
Innovate Your Startup: Embrace First Principles Thinking
Without question, startups are chaotic by nature, and making sound decisions is crucial for success. Yet, many entrepreneurs and founders find themselves trapped in conventional thinking, relying on analogies and existing ...
OKRs vs. KPIs: How to Measure What Matters
This comprehensive guide explores the key differences between OKRs and KPIs and how each framework can drive startup success. It provides unique characteristics, examples, and strategic benefits.
Stop Stalling: The Importance of Efficient Decision-Making in Startups
Explore the vital importance of clear, concise, and analytical decision-making in startups. Understand why many founders struggle with indecision and how efficient analysis can drive success and prevent failure.
Startups: Go All In On Your Best Idea. It’s That Simple.
When building a new startup, the temptation to execute multiple ideas or constantly pivot to new, untested concepts can be overwhelming. However, seasoned entrepreneurs and successful startup founders often emphasize one ...
If You Map It, They Will Come: Unlocking the Power of Interactive Maps for Marketing Success
Unlock the potential of interactive maps to dominate local search, capture audience intent, and drive conversions. Learn how to strategically use mapping to provide valuable content, improve SEO, and engage your target market.
From Data to Decisions: Top B2B Marketing Benchmarks to Guide Your 2024 Strategy
In B2B marketing, staying abreast of the latest benchmarks and statistics is not just beneficial—it's essential. As a Chief Marketing Officer with extensive experience guiding B2B startups, I've learned that leveraging ...
Maximizing Results & Outcomes: Your Role as an Effective Client
In the realm of business services, whether dealing with agencies, consultants, or freelancers, the adage "the customer is always right" is often taken for granted. However, true professionalism and optimal outcomes ...
Maximizing Your Professional Impact with LinkedIn’s “View My Website” Feature
Have you noticed the “View My Website” link popping up under everyone’s profile? Cool, right? LinkedIn, the leading professional networking platform, recently introduced a significant enhancement to its user profiles: the ...
Navigating the AI Evolution in Search: Strategies for Future-Ready SEO
As artificial intelligence continues to evolve, its integration into search engine technology reshapes how users interact with digital content and how companies must adapt their search engine optimization (SEO) strategies. The ...
Influence or Incompetence: Are Bad Reviews or Bad Products to Blame for Corporate Downfalls?
The power of an influencer's review can be astonishingly potent, especially when it comes from someone as influential as Marques Brownlee, popularly known as MKBHD. His recent reviews of the Fisker ...
Social Media Sellout: Are Brands Destroying the Social Experience?
Explore why the consumer backlash against social media advertising is growing and what it means for future marketing strategies. This article dives deep into consumer attitudes revealed by a significant survey, discussing why brands must rethink their approach to avoid alienating their audience. With a sharp increase in ad fatigue, learn what strategies could turn the tide in favor of genuine engagement and value-driven content.
The Rise of Video Platforms: How Gen Z’s Search Habits are Disrupting Google’s Dominance
Explore the transformation in search and news consumption as Gen Z shifts away from Google to platforms like TikTok and YouTube, highlighting the need for businesses to adapt to these changing digital preferences with more engaging visual content.
Redefining Demand Gen: How Content Creators are Leading the Charge.
Explore how content creators are revolutionizing demand generation marketing, surpassing traditional strategies with their innovative approaches. Discover why businesses should not only partner with influencers but also cultivate their own content creators for maximum impact.
“The Art of the Follow-Up: Best Practices for Nurturing B2B Leads via Email”
Unlock the secrets to nurturing B2B leads through effective follow-up strategies in email marketing. Discover how leveraging SaaS solutions can enhance your campaigns for better engagement and conversion.
Deciphering the Best Marketing Path: Fractional, In-house, or Agency?
Explore the advantages and drawbacks of hiring a fractional CMO with a freelance team, a full-time internal marketing director, or a full-scale agency. Discover how different stages of company growth influence the optimal marketing strategy and why a fractional CMO might be the best solution until reaching enterprise level.
AI-Enhanced Marketing Tactics: Harnessing the Power of ChatGPT for Your Startup
Discover how tech-forward marketing leaders can enhance their startup's digital growth by incorporating AI tools like ChatGPT and Gemini into their marketing strategies, with practical tips and prompts to maximize results.
The Art of Transparency: Mastering Reporting for Agency Clients and Marketing Leaders
Discover the art of effective reporting for digital agencies, internal marketing teams, and startups. You can build trust, drive decisions, and foster growth through insightful, strategic reports.
No Excuses: The Critical Importance of Maintaining Meeting Cadence in Startups
Learn how consistent meetings contribute to culture, collaboration, inter-departmental understanding, and team building and why "too busy" is not an excuse to skip this essential component of startup success.
Unlocking Clicks: Why Your Audience Loves to Open but Not to Engage
Discover strategies to convert your engaged email audience into active participants. Learn why people repeatedly open your emails but rarely click through and how to change this pattern for better engagement and conversion.
Mastering Content Marketing in the Tech Industry
Dive deep into advanced content marketing strategies tailored for tech startups. Learn from a seasoned expert how to craft compelling narratives, leverage multimedia, and measure success to transform your startup’s digital presence.
Beyond Queries: Chatbots as the New Frontier in Customer Acquisition and Support
Discover how chatbots can transform your customer acquisition and support strategies. This article explores innovative ways SMBs, SaaS companies, and startups can utilize chatbots to enhance user experience, streamline operations, and drive growth.
Email Marketing Optimization: Increasing Open Rates and Conversions for Startups
Discover proven strategies for optimizing your startup's email marketing to boost open rates and conversions. Learn how personalized content and strategic timing can transform your campaigns.
Webinars and Workshops: The Secret Weapon for Educating and Acquiring Customers
Discover the power of webinars and workshops as effective tools for lead generation, education, and customer acquisition. Learn how to leverage these interactive platforms to engage your audience, showcase expertise, and drive meaningful conversions.
Mastering Content Marketing in the Tech Industry
Dive deep into advanced content marketing strategies tailored for tech startups. Learn from a seasoned expert how to craft compelling narratives, leverage multimedia, and measure success to transform your startup’s digital presence.
From Vision to Victory: The Essential Role of Action-Oriented Personas in Startups
The indispensable need for startup Founders and CEOs to foster a culture of action, ensuring every hire contributes actively to growth, backed by a balance of support and accountability, to turn vision into reality.