— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Does Content Syndication Really Boost Exposure?
Content marketing is tricky and necessary. It's an important component of your digital marketing strategy, but to do make it effective, it can take a considerable amount of time to create content that actually drives traffic back to your brand. And what's worse, we all know that ...
Marketing Objectives and How to Set Them
Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they can see where they are going, and how well they are progressing, teams are more motivated to battle through tough times and seek out alternative ...
The Death of The Cookie: Reaching Customers In The Age of Privacy.
All over the world, consumers are demanding better protection from their governments, with regulators introducing new consumer privacy and data protection laws. This means that businesses are having to restructure their approaches to customer data. Global Demands for Privacy Since Europe’s General Data Protection Regulations ...
Diversify for Survival: Facebook Outage Shakes Up Small Businesses
Trapped in digital amber for eight hours, users all over the world were shocked when the Facebook app family went off the air on October 4. In a shocking demonstration of its power over the online economy, millions of transactions were suddenly suspended in cyberspace. This mega-outage ...
Will Apple Kill Email Marketing Metrics?
If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, thanks to Apple. Scheduled for introduction with their Fall 2021 software updates, a massive ground shift is about to shake up the email marketing world. ...
Bumping up Business through Website Conversion Strategies
Conversions come in all shapes and sizes, from micro (following you on social media) to macro (making a sale). Intermediate steps include signing up for a newsletter or booking a demo – and all of them are valuable parts of your website conversion strategies. A well-designed website ...
Bricks-and-Clicks: A New Retail Battlefield?
For decades, the online retail sector has been driven by books and music, personal electronics, and home appliances, together with footwear, clothing, and sports gear. However, digital marketers and their clients are still trying to decide whether decisions to buy are made initially at physical outlets, or ...
TikTok Pilots In-App Shopping Feature
Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with Canada’s Shopify e-commerce platform. As 2021 draws to a close, TikTok Shopping is running a pilot test among selected Shopify merchants in the US, the ...
Pot Goes Pioneer: Weed Marketing Breaks Fresh Ground
It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This is the situation faced by the cannabis segment in the USA, where the stigma of pot still casts a long shadow. Some companies are surviving ...
Boosting Revenues Through Cutting Back On Cart Abandonment
For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may be losing a massive 75% (or more!) of their potential sales to abandoned carts. Weekends are even worse: on Fridays, Saturdays, and Sundays, cart abandonment ...
New Client Alert: Tyed With Love ❤️
Today we're pleased to announce the signing of a new ecommerce client, Tyed With Love. This amazing Boston brand has been at the forefront of bringing all of your tye dye desires to life and filling your world with amazing colors and patterns. Stay tuned as we ...
Millennials, Marketing and Social Media
Better educated and more tech-savvy than any preceding generation, millennials grew up on social media. Unsurprisingly, these virtual networks now have significant influence on the purchases of these wage-earning adults. For these digital natives, buying decisions are swayed by three core aspects: Quality: 22% of millennials ...
Lead Generation: Effective Strategies and Tools
Crucial to the success of your business, leads are valuable assets: potential customers who must be ushered gently through the sales funnel. But generating leads can be tricky, as it’s not always easy to build up interest in your products or services. Once a lead ...
Get some great marketing strategies from… Your customers!
Keeping customers happy is a crucial step for any business. Better still, happy customers – both B2B and B2C – are a powerful marketing tool. Here are innovative insights into converting prospects into sales, with a little help from your current customers. In fact, a ...
Google Shopping and Other Sales-Boosting Channels
One of the biggest and most pervasive things we work on with our ecommerce clients is their constant desires to boost revenue and sell more goods. But it's not simply about driving more traffic directly to their store, which we do well. It's also about expanding the ...
— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Stay high with the lows and stay low with the highs.
Entrepreneurship rewards the steady hand. Results surge, then stall, then surge again. If your energy, decision quality, and communication track those swings, the company becomes a passenger. The job is to be the driver. “Stay high with the lows and stay low with the highs” is ...
Most of Your Revenue Lives in Success, Not Sales.
Listen to your least happy customers or watch your revenue shrink... Many leadership teams claim to value their customers. Then they fund Customer Success like a help desk or outright ignore it altogether, misguided by the confidence that their product alone will win retention, and wonder ...
The Double Lens of Innovation: Can vs. Should
Every marketing or product department knows the scene: a spark of an idea lights up the room, momentum builds, and before long, the whiteboard is overflowing with add-ons, enhancements, and “what ifs.” The energy feels electric. But if every idea is pursued without pause, that energy ...
Unfollowing 2,000 Pages Taught Me More About Marketing Than Any Playbook
I’ll be honest: I’m totally overwhelmed and burned out. I’ve hit a wall. Not the kind of wall you slam into once and bounce back from, but the slow, grinding kind that wears you down until you finally notice you’re exhausted. I realized I had subscribed ...
The “One-Page” Test Every Q4 Marketing Plan Must Pass
Every fall, as Q4 begins, companies confront one of the most crucial exercises of the year: preparing for action in Q1. Budgets are being finalized, headcount requests are debated, and the marketing team is asked to show how it will translate ambition into impact. It’s a ...
Traffic Down, Revenue Up: Winning with Zero-Click Conversion Strategies
Growth is getting harder. Customer acquisition costs are rising, paid channels are oversaturated, and the search landscape is being rewritten by AI. Business leaders aren’t losing sleep over traffic charts — they’re worried about where the next wave of customers will come from, and whether their ...
— KEEP READING
More articles and valuable reads from our team of digital experts.
Your “Great Culture” Won’t Save You from Missed Deadlines
A short video recently popped into my social feed. It wasn’t a TED Talk or a thought leadership seminar — just a tight, visceral moment that captured something every founder knows ...
Startups Don’t Die from Competition, They Die from Within
It’s the age-old tale of man vs. himself. Only this time, he’s leading a startup, wearing Allbirds, quoting Naval, and hoarding Notion docs like they’re sacred texts. Some of the most ...
Why Tech Fluency Must Be a Core Leadership Skill
The days when executives could say, “I’m not a tech person,” are over. Technology is no longer just a department—it’s embedded in nearly every function, every decision, and every scalable system ...
MVP vs. MLP: What Founders Get Wrong About Early Product Design
The MVP—Minimum Viable Product—has become gospel in startup circles. Build fast, test fast, fail fast. But in today’s crowded market, viability alone won’t cut it. Customers have too many options. Attention is ...
Stop “Romanticizing” Chaos: Discipline Is the Real Founder Superpower
The startup myth goes like this: work 20-hour days, pivot constantly, chase the high of the new. That’s what makes a founder, right? Wrong. While creativity and hustle matter, the founders ...
Build a Leadership Team That Challenges You, Not Just Follows You (Without Chaos)
Most founders build their first leadership teams for speed, comfort, and alignment. Understandably, you’re strapped for time and need people who can execute fast. But comfort and alignment quickly calcify into ...
Why Repeat Customers Are the Backbone of Business Survival
Many small business growth strategies include the dangerous assumption that success comes from acquiring more customers. However, customer acquisition without customer retention is a leaky bucket strategy, and most companies are ...
The Power of Sequenced Campaigns in Sustainable Growth
Effective marketing requires strategic campaign sequencing to guide prospects methodically through each stage of their buying journey. Random, disconnected marketing tactics rarely deliver sustainable growth. Sequenced campaigns, by contrast, carefully structure ...
Why Shiny Object Syndrome Is Your Biggest Business Threat
Every entrepreneur knows the adrenaline rush of a new idea. The promise of opportunity is exciting, it feels innovative, creative, and groundbreaking. But the dark side of chasing every new idea ...
How Great Brands Tell the Same Story in Ten Different Places
If your brand’s story changes depending on where people find you, you're not telling a story. You're improvising. In a world of fractured attention, distributed platforms, and decentralized teams, storytelling isn’t ...
The Ethics of Silence: Why Tech Companies Make It Impossible to Get Support (and Why It’s Malpractice)
The Great Support Mirage Let’s start with a story that’s probably all too familiar. One of our agency’s client projects recently hit a critical snag with a third-party tech vendor—an issue significant ...
Why Every Business Is Becoming a Tech Business (Whether You Like It or Not)
In the past, businesses could think of technology as a support function, delegated to the IT team or outsourced to vendors. Today, that mindset is a liability. Technology is no longer ...
The Brutal Truth About Leadership: Are You a Founder or a CEO?
Founders often confuse having an idea with being able to lead. The truth is, starting a company and growing one require very different skill sets. Many startups stall or die not ...
Who’s Really Winning with AI? A Philosophical Inquiry into Purpose, Power, and the Post-Work World
It’s hard not to be awed by the promise of artificial intelligence. The headlines are relentless: AI diagnoses cancer faster than doctors, translates languages in milliseconds, creates realistic art, and drafts ...
Cold Emailing Isn’t Dead, But Your Strategy Might Be
Cold emails have a terrible reputation—and in many cases, it’s well earned. The average inbox is flooded with lazy, templated pitches from strangers asking for something without offering anything meaningful in ...
Beyond Innovation: How Consistency Powers Startup Growth.
Discover why consistency is a crucial yet often overlooked factor in startup success. Learn how reliable processes, predictable customer experiences, and steady leadership transform early-stage companies into enduring brands.
Today’s Most In-Demand Marketing Skills You Should Learn
Explore the 10 fastest-growing skills marketers need to thrive in today’s fast-paced digital landscape. Strengthen your professional toolkit and stay ahead in your marketing career.
AI is Not Taking Your Job (Yet)—But Someone Using AI Will
Artificial intelligence isn't the threat—it's those who effectively utilize AI who will shape the workforce. Discover how embracing AI tools can secure your professional future.
What B2B Companies Can Learn from Direct-to-Consumer Marketing
B2B marketing can dramatically benefit from adopting D2C strategies. Discover how tactics like personalization, storytelling, and digital agility can transform your B2B approach.
Sales Funnels are Dead: Why Customer Journeys Matter More
Sales funnels oversimplify customer behavior. Discover why focusing on the customer journey offers more clarity, better engagement, and higher conversions.
Why Emotion Beats Logic in Marketing (And How to Use It)
Effective marketing taps into the human mind. Learn how applying core psychological principles can significantly boost your conversions, build customer loyalty, and grow your brand strategically.
Marketing on a Tight Budget: How Startups Can Punch Above Their Weight
Effective marketing doesn't demand big budgets—it demands precision. Learn how startups can leverage strategic creativity, precision marketing, and community engagement to achieve significant growth without breaking the bank.
From Clicks to Customers: The Marketing Shifts You Need to Know
Explore the top digital marketing strategies shaping the future, including AI-driven personalization, voice search optimization, AR/VR integration, and ethical marketing practices, to enhance conversions and drive business growth.
How to Build a B2B Social Media Strategy That Converts
B2B social media marketing requires a strategic approach to build brand authority, nurture leads, and drive conversions. Learn how to choose the right platforms, create valuable content, and measure success in this in-depth guide.
How a Powerful Content Strategy Drives Customer Action
A strong content strategy does more than attract attention—it drives action. Learn how strategic content creation, multi-channel distribution, and psychological insights can transform passive readers into engaged customers.
Adapting Your Marketing Strategy for Economic Uncertainty
Economic uncertainty has become the new normal. Between inflation, supply chain disruptions, and shifting consumer behavior, marketing leaders are pressured to do more with less while driving growth. The traditional approach ...
GEO vs. SEO: The New Rules of Visibility in an AI-Driven World
The rise of Generative Engine Optimization (GEO) is reshaping digital marketing. Learn why traditional SEO is no longer enough and how businesses must adapt to AI-driven search to stay competitive. ...
Another AI, Another Privacy Disaster: Welcome to DeepSeek
DeepSeek is both a disruptive AI innovation and a privacy nightmare. Learn why its rise poses significant risks to data security and how its terms and policies may impact users and society at large.
The Hidden Costs of Neglecting Your Website
Neglecting your website can cost your business in lost sales, reputational damage, and security risks. Discover how proactive maintenance protects your bottom line and ensures growth.
From Generative AI to Autonomous Agents: The Future is Now
Discover how Agentic AI is reshaping industries in 2025. Explore real-world examples of autonomous systems transforming e-commerce, healthcare, and finance, and learn actionable steps to integrate this groundbreaking technology into your business.
GEO vs. SEO: The New Rules of Visibility in an AI-Driven World
The rise of Generative Engine Optimization (GEO) is reshaping digital marketing. Learn why traditional SEO is no longer enough and how businesses must adapt to AI-driven search to stay competitive. But ...
The Evolving Role of CMOs: What I’m Expecting in 2025
What does leading as a CMO in 2025 take? In this article, I dive into the challenges and opportunities of modern marketing leadership, offering a bold vision for the future of strategy, creativity, and accountability.