— DIGITAL MARKETING FOR B2B
Here’s your digital marketing playbook for the B2B industry in 2021
In B2B digital marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process.
Digital advertising has gone from beyond keywords and placement. Today’s successful digital B2B marketers are identifying high intent accounts, putting personalized ads in front of those accounts, and continuing to measure their engagement with sales.
We’ve built a digital marketing strategy playbook for the B2B industry to give you the tools and techniques to grow your brand.
— DIGITAL MARKETING PLAYBOOK FOR THE B2B INDUSTRY
The Playbook
So, you’re ready to step up your B2B marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.
Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use.
01
Brand Identity + Creative
B2B buyers are people, and people are emotional. People largely make decisions relying on their first impressions of stored memories, images and feelings. These emotions impact economic decision making. In one sense, brands inherently operate on an emotional level by stimulating that part of the brain that stores emotional reactions. By nurturing the right brand associations in your prospects’ minds, you can begin closing the deal before the selling has even started.
Here are the 5 things you must consider when it comes to branding and customer experience.
02
Web Design + Development
Designing an effective website for your B2B company needn’t be difficult or astronomically expensive. It simply requires that you put the buyer, not the design, first – meeting their needs at every stage of their journey. It requires that you effectively capture the right data and push your leads and prospects into appropriate funnels to ensure you capture their attention, communicate your value propositions and effectively convert the leads you’re capturing into new sales and customers.
9 important considerations for your B2B website design + development
03
Digital Marketing
Whether you’re an IT consulting firm or a growing Franchise broker looking to sell businesses to investors, the digital age has changed the way B2B communication is handled. That includes how you can successfully market your products. With technology constantly evolving, digital marketing requires a more ‘fluid’ approach. You have to be ready to adapt to changes in order to meet the expectations of your audience.
For B2B companies, here are 13 crucial components of a successful digital marketing operations.
04
Strategy + Analytics
The ability to process every data point related to your B2B marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google listing, all the way to the moment they inquire online, through to when someone on your team has closed the deal? POS integration, CRM integration, AMB and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed.
— SO HOW’S IT GOING?
Check your digital marketing health for 2021
Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.