— DIGITAL MARKETING FOR TRAVEL

Here’s your digital marketing playbook for the travel and tourism industry in 2021

Considering tourism was all but completely wiped out in 2020 due to Covid 19, flights being grounded and countries locking their borders, travel marketing has never been more important. The rise of social media and influencers means that the world is more visible than ever before and consumers are constantly looking for inspiration, the next big destination and the best travel deals.

While all of this means there are plenty of opportunities for travel brands, there is also a lot of competition. It is now more difficult to stand out from the crowd of other travel companies and get people to the checkout, which is exactly why you need to be up-to-date with the latest best practices when it comes to digital marketing for the travel sector.

We’ve built a digital marketing strategy playbook for the travel industry to give you the tools and techniques to grow your travel and toursim brand in 2021.

Explore The Playbook
Check Your Marketing Score
— DIGITAL MARKETING PLAYBOOK FOR THE TRAVEL & TOURISM INDUSTRY 

The Playbook

So, you’re ready to step up your travel and tourism marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.

Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use. 
Go right to check your score

01

Brand Identity + Creative

Your tours and activities shouldn’t be the only unforgettable thing. Guests should remember the name of your tour and activity company, too. That’s where the importance of branding comes into play. As a marketing tactic, branding personifies your tourism business. It gives you a voice, looks, personality, and values — which makes you more relatable to your guests and other travelers.
Here are the 5 things you must consider when it comes to branding and customer experience.
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Brand Design

Full Identity Development

Brand Naming

Customer Journey Design

Brand Strategy

02

Web Design + Development

 In today’s era of millennials and digital natives, travelers are highly choosy. They want something out of the ordinary. They are looking for highly curated travel experiences that are perfectly tailored to suit their personalities. Designing a travel website is more than including pretty images of exotic destinations and hoping that your customers complete their booking. It’s a highly accurate science, and here’s how you can get it right.
13 important considerations for yourtravel and tourism website design + development
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Website Development

eCommerce Development

Online Bookings

Landing Pages

ADA Accessibility Compliance

Virtual Tour/Experiences

Mobile App Development

CRM Integration

Martech Integration

Schema Markup Development

301 Redirect Mapping

Technical SEO

Performance Optimization

03

Digital Marketing 

Travel and tourism industry has seen a lot during recent years. The changing technology at a fast pace and upcoming recent trends and developments have totally changed the face of the tourism industry. One such important factor in the changing face of the tourism industry is the social media. In recent years, there has been a significant business growth through digital media as well as the overall growth of global tourism. Thus, digital media plays a vital role in tourism industry.
For travel and tourism here are 14 crucial components of a successful digital marketing operations. 
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Organic SEO

Social Media Management

Content Marketing

Email Marketing

Blog Development

Demand Generation

Lead Generation

Influencer Marketing

Integrated Marketing Stacks

Google Tag Manager

Retargeting

Database List Acquisition

Lookalike Audience Development

Channel Development

04

Strategy + Analytics

The ability to process every data point related to your travel and tourism marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google listing, all the way to the moment they book a stay online, through to when they’ve paid for amenities and checked in? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed. 
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Strategy Development

Analytics + Tracking

Martech Stack Auditing

Customer Profiling

Compliance Management

Competitive Research

Capabilities Assessment

ROI Tracking + Reporting

Webmaster Tools

Data Studios + Dashboards

— SO HOW’S IT GOING?

Check your digital marketing health for 2021

Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.

  • Hidden
  • Brand Identity + Creative

    Your tours and activities shouldn’t be the only unforgettable thing. Guests should remember the name of your tour and activity company, too. That’s where the importance of branding comes into play. As a marketing tactic, branding personifies your tourism business. It gives you a voice, looks, personality, and values — which makes you more relatable to your guests and other travelers.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Brand Design
  • Full Identity Development
  • Brand Naming
  • Customer Journey Design
  • Brand Strategy
  • Web Design + Development

    In today’s era of millennials and digital natives, travelers are highly choosy. They want something out of the ordinary. They are looking for highly curated travel experiences that are perfectly tailored to suit their personalities. Designing a travel website is more than including pretty images of exotic destinations and hoping that your customers complete their booking. It’s a highly accurate science, and here’s how you can get it right.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Website Development
  • Ecommerce Development
  • Online Bookings
  • Landing Pages
  • ADA Accessibility Compliance
  • Virtual Tour / Experiences
  • Mobile App Development
  • CRM Integration
  • Martech Integration
  • Schema Markup Development
  • 301 Redirect Mapping
  • Technical SEO
  • Performance Optimization
  • Digital Marketing + Advertising

    Travel and tourism industry has seen a lot during recent years. The changing technology at a fast pace and upcoming recent trends and developments have totally changed the face of the tourism industry. One such important factor in the changing face of the tourism industry is the social media. In recent years, there has been a significant business growth through digital media as well as the overall growth of global tourism. Thus, digital media plays a vital role in tourism industry.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Organic SEO
  • Social Media Management
  • Content Marketing
  • Email Marketing
  • Blog Development
  • Demand Generation
  • Lead Generation
  • Influencer Marketing
  • Integrated Marketing Stacks
  • Google Tag Manager
  • Retargeting
  • Database List Acquisition
  • Lookalike Audience Development
  • Channel Development
  • Strategy + Analytics

    The ability to process every data point related to your travel and tourism marketing efforts is, and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google listing, all the way to the moment they book a stay online, through to when they’ve paid for amenities and checked in? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Strategy Development
  • Analytics + Tracking
  • Martech Stack Auditing
  • Customer Profiling
  • Compliance Management
  • Competitive Research
  • Competitive Research
  • ROI Tracking + Reporting
  • Webmaster Tools
  • Data Studios + Dashboards
  • Hidden
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