Considering tourism was all but completely wiped out in 2020 due to Covid 19, flights being grounded and countries locking their borders, travel marketing has never been more important. The rise of social media and influencers means that the world is more visible than ever before and consumers are constantly looking for inspiration, the next big destination and the best travel deals.
While all of this means there are plenty of opportunities for travel brands, there is also a lot of competition. It is now more difficult to stand out from the crowd of other travel companies and get people to the checkout, which is exactly why you need to be up-to-date with the latest best practices when it comes to digital marketing for the travel sector.
We’ve built a digital marketing strategy playbook for the travel industry to give you the tools and techniques to grow your travel and toursim brand in 2021.