INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix, Google, and Strategic Guide for Startups

May 29th, 2023|

Every startup aims to hit a home run. The key to achieving this in an era dominated by technology lies in understanding and leveraging customer behavior data. Giants such as Amazon, Netflix, and Google have effectively turned this data into a gold mine, leading to unparalleled ...

What Does “Strategy” Actually Mean to CMOs?

May 24th, 2023|

In business, "strategy" is a term that is thrown around frequently, often without a true understanding of its profound implications. So, what does "strategy" mean to CMOs, the people tasked with leading the marketing efforts for their organizations? As a CMO, a ...

The Top Marketing Channels, And How They’re Changing in 2023

May 14th, 2023|

Have you ever wondered about the strategies businesses use to reach their customers? Welcome to the world of marketing channels! Organizations use these platforms or methods to communicate their messages, products, or services to their target audiences. Traditional Marketing Channels ●      Television ...

How to Create a Customer Journey Map (w/Examples)

May 8th, 2023|

Do you find it difficult to comprehend your customers' experiences and requirements? Would you like to improve customer satisfaction and loyalty? In that case, creating a customer journey map could be the solution. In this piece, we will assist you in creating a ...

How to Get More Social Engagement When Reach is Declining.

April 25th, 2023|

Social media has become an integral part of our lives, and it’s no longer just about staying connected with friends and family. It has become a vital tool for businesses to reach their audience and promote their products or services and conduct transactions. It’s a place to create ...

Why Smart Marketers Are Targeting the Other 97%

April 10th, 2023|

What do corporate consumers really want? A recent survey showed that only a meager 3% of visitors completed forms on the respondents’ websites. And this depressingly low figure seems to be constant across just about all Industries. Reaching out to seasoned B2B ...

More Customer Data Sources Provide Better Insights

April 4th, 2023|

Using multiple data sources provides marketers with up-to-the-minute details of customer preferences and behavior. By leveraging these data sources, businesses can firm up customer engagement, fine-tune marketing campaigns, and drive business growth, all at lower costs. Released in November 2022, the eighth ...

Crafting the Best-Ever Email Subject Lines

March 20th, 2023|

Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a lot of chaff that recipients must sift through each day, let alone actually open. So what are the magic words that persuade overwhelmed addressees to ...

Is ChatGPT Here to Stay?

March 13th, 2023|

In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which morphs uploaded photos into works of art. Another AI contender is DALL-E-2, which turns words ...

What Traits Identify Digital Leaders?

March 6th, 2023|

Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and materials. Both visionary and strategic, they see how technology can drive growth and innovation. ...

How Early Search Intent Can Boost Your SEO

February 27th, 2023|

Is your business flailing for footholds in rapidly changing markets? Here’s a cost-effective solution! Early intent insights offer priceless glimpses into what consumers really want, reflected in increasingly complex search parameters. Over the years, searches have become much more complex and nuanced. ...

Data Control is Top Priority for Businesses

February 20th, 2023|

Should I risk filiing in that form for a benefit? Or should I keep my personal data safe? Faced by millions of Internet users every day, this dilemma can be a headache for ambitious marketers. Luckily enough, there are workarounds that keep ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

Startups Don’t Die from Competition, They Die from Within

August 7th, 2025|

It’s the age-old tale of man vs. himself. Only this time, he’s leading a startup, wearing Allbirds, quoting Naval, and hoarding Notion docs like they’re sacred texts. Some of the most revolutionary startup ideas never get to see the light of day. Not because someone beat ...

Why Tech Fluency Must Be a Core Leadership Skill

July 15th, 2025|

The days when executives could say, “I’m not a tech person,” are over. Technology is no longer just a department—it’s embedded in nearly every function, every decision, and every scalable system in your business. Whether it’s product development, customer service automation, or marketing analytics, today’s ...

MVP vs. MLP: What Founders Get Wrong About Early Product Design

July 1st, 2025|

The MVP—Minimum Viable Product—has become gospel in startup circles. Build fast, test fast, fail fast. But in today’s crowded market, viability alone won’t cut it. Customers have too many options. Attention is short. If your product doesn’t spark delight from the first click, you’ll lose users before ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

— KEEP READING

More articles and valuable reads from our team of digital experts.

 

The Power of Sequenced Campaigns in Sustainable Growth

May 27th, 2025|

Effective marketing requires strategic campaign sequencing to guide prospects methodically through each stage of their buying journey. Random, disconnected marketing tactics rarely deliver sustainable growth. Sequenced campaigns, by contrast, carefully structure ...

 

My 2025 Marketing Playbook

January 2nd, 2025|

Explore actionable marketing strategies for startups in 2025, including expected trends and step-by-step tips to implement them effectively. Stay ahead of the competition with this comprehensive guide.