INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

More Customer Data Sources Provide Better Insights

April 4th, 2023|

Using multiple data sources provides marketers with up-to-the-minute details of customer preferences and behavior. By leveraging these data sources, businesses can firm up customer engagement, fine-tune marketing campaigns, and drive business growth, all at lower costs. Released in November 2022, the eighth ...

Crafting the Best-Ever Email Subject Lines

March 20th, 2023|

Love it or loathe it, email is still king of the low-cost digital marketing toolbox. But there's a lot of chaff that recipients must sift through each day, let alone actually open. So what are the magic words that persuade overwhelmed addressees to ...

Is ChatGPT Here to Stay?

March 13th, 2023|

In early 2023, AI apps took a quantum leap forward. Spearheaded by ChatGPT, other ground-breaking tools have been popping up in its wake. They include Lensa, which morphs uploaded photos into works of art. Another AI contender is DALL-E-2, which turns words ...

What Traits Identify Digital Leaders?

March 6th, 2023|

Unique combinations of technical expertise and leadership skills – that’s how digital leaders drive organizational transformations. As natural risk-takers, they are eager to try out new technologies and materials. Both visionary and strategic, they see how technology can drive growth and innovation. ...

How Early Search Intent Can Boost Your SEO

February 27th, 2023|

Is your business flailing for footholds in rapidly changing markets? Here’s a cost-effective solution! Early intent insights offer priceless glimpses into what consumers really want, reflected in increasingly complex search parameters. Over the years, searches have become much more complex and nuanced. ...

Data Control is Top Priority for Businesses

February 20th, 2023|

Should I risk filiing in that form for a benefit? Or should I keep my personal data safe? Faced by millions of Internet users every day, this dilemma can be a headache for ambitious marketers. Luckily enough, there are workarounds that keep ...

How Do I Get Customers to Leave Great Reviews?

February 6th, 2023|

Persuading customers to leave reviews is an important part of any marketing strategy. While building trust with potential buyers, reviews also provide priceless feedback on how to improve the business as a whole. But  asking for reviews can be a tricky task, ...

Is Digital Marketing Moving into a New Era?

January 30th, 2023|

No longer an abstract concept in an IT lab, Artificial Intelligence is already underpinning AI-based online advertising. Almost unnoticed, AI slipped into our lives through amenities  we use every day (Hey Alexa, where can I…), never considering the longer-term consequences. From helpful ...

Do Saas Startups Need Guerilla Marketing?

January 23rd, 2023|

Guerilla marketing is becoming a popular way for startups selling software as a service (Saas) to get their messages out to the world. This more subtle approach is often preferred by small software developers, absorbing minor investments but with major paybacks. It ...

How Anchor Links Can Improve Your Landing Page

January 4th, 2023|

They’re simple, they’re tiny, and they take visitors straight to the text that interests them. Often neglected by page designers, anchor links are incredibly cool tools that let readers jump around easily in long webpages. They’re particularly useful for post-click landing pages, ...

Digital Marketing in 2023: Informed Guesses And Glimpses

January 2nd, 2023|

Sharper, shorter, and more inclusive. That’s the marketing guideline for 2023, as companies and consumers continue to scramble for firmer footings in an unfamiliar world. Still aftershocked by the pandemic, roiled by geopolitical tensions, and undermined by economic uncertainty, 2023 demands a tight focus ...

INSIGHTS

Agency Insights + Perspectives

Agency perspectives, marketing insights, and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.

The Power of Sequenced Campaigns in Sustainable Growth

May 27th, 2025|

Effective marketing requires strategic campaign sequencing to guide prospects methodically through each stage of their buying journey. Random, disconnected marketing tactics rarely deliver sustainable growth. Sequenced campaigns, by contrast, carefully structure each step, enhancing engagement, fostering trust, and significantly improving conversions. In this detailed, instructive ...

Why Shiny Object Syndrome Is Your Biggest Business Threat

May 27th, 2025|

Every entrepreneur knows the adrenaline rush of a new idea. The promise of opportunity is exciting, it feels innovative, creative, and groundbreaking. But the dark side of chasing every new idea is a phenomenon known as Shiny Object Syndrome. It’s seductive and deadly, pulling your focus ...

How Great Brands Tell the Same Story in Ten Different Places

May 26th, 2025|

If your brand’s story changes depending on where people find you, you're not telling a story. You're improvising. In a world of fractured attention, distributed platforms, and decentralized teams, storytelling isn’t just a marketing function—it’s an operational discipline. Great brands win by architecting a single narrative ...

— FEATURED

The importance of marketing and brand messaging in uncertain times and how to get it right

Throughout these hard times, businesses have to adapt quicker than they ever have before to ensure key stakeholders are supported and engaged. Plus, marketing teams are under much more pressure to find new ways to communicate even with the necessary budget cuts many companies have to make.

— KEEP READING

More articles and valuable reads from our team of digital experts.

 

 

My 2025 Marketing Playbook

January 2nd, 2025|

Explore actionable marketing strategies for startups in 2025, including expected trends and step-by-step tips to implement them effectively. Stay ahead of the competition with this comprehensive guide.

Coasting Isn’t a Skill: When Startup Slackers Sink the Ship

October 14th, 2024|

Being a team player in startups is essential, but what happens when helping out turns into doing someone else’s job, too? This article explores the fine line between supporting your team and the growing resentment when slackers tip the balance into burnout and frustration.